Creative genius isn’t something you’re born with—or without. In this 90-minute deep-dive, data entrepreneur, marketing innovator and creative wunderkind Allen Gannett reveals that there are, in fact, patterns displayed by creative geniuses and these patterns can radically increase anyone’s odds of success in their own creative endeavors.
Listen in as Gannett shares anecdotes, data and wisdom from his interviews with dozens of creative geniuses, including rock stars with 20 million albums sold, New York Times best-selling writers, and even a YouTube creator with over five million subscribers. Hear the surprising principles creative geniuses use again and again, and what steps you can take to start applying them to your events, your brand and your life. Gannett will lay out five pillars (Creative Curve, Consumption, Constraints, Cycles, and Community) for creating new ideas that ensure that you too can beat the odds—and become a creative genius, too.
At 26, Allen Gannett is one of the youngest institutionally-backed CEOs in the country, a leader in the science of marketing and creativity, and a sought-after investor in innovative technology companies. He founded and is the CEO of TrackMaven, a marketing data and intelligence platform used by some of the world’s biggest brands including General Electric, Microsoft, Marriott, Fidelity, and other Fortune 500 companies. TrackMaven is the leader in data- driven marketing, helping brands unlock the science of their social, content, and digital advertising by analyzing millions of pieces of marketing content and uncovering actionable insights. This deep analysis puts Gannett at the forefront of understanding what makes creative content go viral.