Top disruptors, real-world practitioners and business leaders are the executive trainers in these roll-up-your-sleeves super-sessions on innovation, creativity and business growth. (Admission requires All Access badge active on May 16.)

Wednesday | May 16

9:00 AM – 10:30 AM


In this 90-minute master class on the art of digital storytelling, one of the leading architects of President Obama’s game changing New Media campaign and the nation’s first Official White House videographer, shares his expertise on the art of storytelling in the digital era. Listen in as Arun Chaudhary draws from his experience with both the Obama and Bernie Sanders campaigns to explain how you can capture and share video and other media content that tells compelling stories. Learn how to design content campaigns that will impact users on digital and social media platforms. Walk away inspired by what’s possible, and with a list of concrete strategies for transforming your people, your brand message and your event content into rich and vibrant stories that resonate with millions of people. A conservatory-trained filmmaker with a passion for politics, Arun Chaudhary was the first Official White House Videographer, a position created for him at the beginning of the Obama administration. During then-Senator Obama’s presidential bid, Chaudhary served as a key member of the New Media Team, giving the public a peek into the candidate’s daily life and personality behind the scenes. At the White House, Chaudhary expanded his vision of including the public in the opaque world of the presidency, writing, producing, shooting, and editing more than sixty episodes of “West Wing Week,” a documentary series following the president through his rigorous weekly agenda. The series provided anyone with an internet connection unprecedented access to the President’s serious (and endless) day-to-day work, as well to the moments of levity that revealed his more lighthearted side. Most recently, Chaudhary worked as Creative Director on Senator Bernie Sanders’ presidential campaign, crafting and communicating the candidate’s Snapchat- and Instagram-ready persona for the iPhone generation. Now a partner at the digital strategy firm Revolution Messaging, Chaudhary designs and implements creative strategies to communicate clients’ brands and causes.
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1:30 PM – 3:00 PM


Creative genius isn’t something you’re born with—or without. In this 90-minute deep-dive, data entrepreneur, marketing innovator and creative wunderkind Allen Gannett reveals that there are, in fact, patterns displayed by creative geniuses and these patterns can radically increase anyone’s odds of success in their own creative endeavors. Listen in as Gannett shares anecdotes, data and wisdom from his interviews with dozens of creative geniuses, including rock stars with 20 million albums sold, New York Times best-selling writers, and even a YouTube creator with over five million subscribers. Hear the surprising principles creative geniuses use again and again, and what steps you can take to start applying them to your events, your brand and your life. Gannett will lay out five pillars (Creative Curve, Consumption, Constraints, Cycles, and Community) for creating new ideas that ensure that you too can beat the odds—and become a creative genius, too. At 26, Allen Gannett is one of the youngest institutionally-backed CEOs in the country, a leader in the science of marketing and creativity, and a sought-after investor in innovative technology companies. He founded and is the CEO of TrackMaven, a marketing data and intelligence platform used by some of the world’s biggest brands including General Electric, Microsoft, Marriott, Fidelity, and other Fortune 500 companies. TrackMaven is the leader in data- driven marketing, helping brands unlock the science of their social, content, and digital advertising by analyzing millions of pieces of marketing content and uncovering actionable insights. This deep analysis puts Gannett at the forefront of understanding what makes creative content go viral.
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