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MAY 14 | NOON-5:00 PM

New! A half-day executive forum for client-side senior marketers designed to accelerate the way brands approach, develop and execute event strategies.

Our all-new pre-conference Executive Forum, exclusive to client-side marketers only, will bring together the industry’s most innovative brand marketers, including featured speakers such as Ariel Kelman, VP-Worldwide Marketing at Amazon Web Services. You’ll be able to discuss today’s most pressing issues with the brightest marketing minds, trendsetters and decision makers. Plus: exclusive Event Marketer research focused on the needs of CMOs. Seating is limited. Sign up now for the EMS Executive Forum on Event Strategy.

The Executive Forum is designed to advance the way organizations approach, develop and execute event strategies. You’ll:

  • Unlock the keys to defining a successful event strategy
  • Learn best practices on amplifying events’ value to the executive team
  • Discover how innovative companies are using events to transform marketing
  • Learn how evolving data trends will change the way we customize attendee communication and experiences
  • Dig into the challenge of better connecting sales and marketing goals through events
  • Engage in facilitated networking that helps you connect with your peers and gain new insights

Sessions feature innovative brand marketers and include:

Defining a Successful Event Strategy. At the heart of a successful events organization is a clear and defined strategy. This strategy is underpinned by three main components: having the right talent and skillset; ability to acquire, track and measure data; and creating meaningful customer journeys through value-added experiences.  Learn from senior marketing and events leaders in this moderated panel as they share their proven best practices for successfully deploying an event strategy.

Accelerating Event Value: Key Indicators, Touchpoints & Event Analytics. The intrinsic value of events is often measured on the ability to drive ROI back into the organization, which can be difficult to prove if revenue is not one of the key measurements.   In this interactive session, you will gain first-hand experience and insight from your peers. This session provides a proven toolkit of successful benchmarks and KPIs that can help you amplify event value within your organization.

How Innovative Companies are Transforming the Face of Marketing with Events. As more and more companies rely on digital channels for engagement, innovative leaders are proving that event activities are key drivers to enhanced value engagements.  In this moderated fireside chat, leading industry experts share how they have fully harnessed an event-based business model to transform their organization’s ability to connect with their customers, engage with sales, drive brand awareness and provide experiential opportunities that drive transformation and change.

…and more!

Cost: Attendees registering for EMS pay a discounted $225 additional fee during registration; $725 as standalone registration. Seating is limited. Sign up here. Open only to client-side marketers (brands). Includes lunch.

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