2018 EX AWARDS FINALISTS NAMED

Best experiential campaigns in the world to be named May 14 in San Francisco

For more than 15 years, the Ex Awards has remained the largest recognition program for best-in-class experiential marketing. This year’s finalists, just unveiled, represent the most innovative brands and agencies in the industry.

The editors of Event Marketer have announced this year’s Ex Awards finalists, the 2018 best experiential marketing campaigns in the world. Entries this year broke all previous records—more than 1,000 were received from all over the world and there were more tie-breaks during scoring than ever before. One judge may have said it best: “This was the best work ever entered into the Ex Awards and the hardest year to win… ever.”

The Ex Awards is still the only marketing recognition program on the planet judged entirely by client-side judges—more than two-dozen scored entries over the last three weeks.

The Ex, Gold and Silver winners across 24 categories will be named live at the 2018 Ex Awards gala at the Warfield Theater in San Francisco. A sell-out is guaranteed and tickets are already 80% sold out. Secure single tickets and limited tables of 8 (tables of 10 are sold out) by clicking here or contacting ncimo@accessintel.com. Note: Due to unprecedented registration levels, no more than two tables of 8 can be reserved by any single client or agency team. (Yes, all tables of 10 are sold out.)

Finalists are listed in alpha order by client, below.

BEST CAUSE/COMMUNITY PROGRAM
Client: Coca-Cola Co.
Campaign: Coca-Cola Caravan
Agency: Geometry Global

Client: Microsoft
Campaign: Create Change
Agency: Wasserman

Client: State Farm
Campaign: Neighborhood of Good
Agency: The Marketing Arm

BEST SPORTS ACTIVATION
Client: Brown-Forman
Campaign: Kentucky Derby $1,000 Mint Julep
Agency: Periscope

Client: CoverGirl
Campaign: Rantin’ & Raven
Agency: Jack Morton Worldwide

Client: Delta Air Lines
Campaign: Doug Baldwin Yard Unsale
Agencies: MKG, Wieden+Kennedy

BEST ESPORTS ACTIVATION
Client: Amazon Studios
Campaign: Battle Cars Live
Agency: Tool

Client: Dell
Campaign: Alienware Branch Battle
Agency: Mosaic

Client: HP
Campaign: OMEN Challenge: PUBG Edition
Agencies: Infinity Marketing Team, Giant Spoon

BEST MOBILE MARKETING CAMPAIGN
Client: Bacardi
Campaign: Dewar’s Traveling Whisky Emporium
Agency: Epsilon

Client: Deep Eddy Vodka
Campaign: Dive In Tour
Agency: Publicis Hawkeye

Client: Uber
Campaign: Ride and Dine
Agency: Manifold

BEST PRESS EVENT
Client: Activision
Campaign: Destiny 2 World Gameplay Premiere
Agency: On Board Experiential

Client: American Express
Campaign: Platinum Age of Travel Event
Agency: PMK*BNC

Client: Under Armour
Campaign: Unlike Any
Agency: Grow Marketing

BEST BUZZ MARKETING/INFLUENCER PROGRAM
Client: Arby’s
Campaign: #MeatSweats
Agency: Manifesto

Client: General Mills
Campaign: Lefty’s 40th Birthday Bash
Agency: Annex Experience

Client: Taco Bell
Campaign: Forever Taco Bell
Agency: United Entertainment Group

BEST CONSUMER ENVIRONMENT
Client: Pernod Ricard
Campaign: Jameson Distillery Bow St.
Agency: BRC Imagination Arts

Client: Target
Campaign: The Bullseye Lodge
Agency: Wasserman

Clients: Warner Bros.
Campaign: The It Experience
Agencies: Grandesign, Outdoor Media Group

BEST B-TO-B ENVIRONMENT
Client: Cisco
Campaign: Internet of Things World Forum 2017
Agency: Jaguar Design Studio

Client: Pinterest
Campaign: Cannes Lions 2017
Agencies: One Rise East, Britelite Immersive, A2E

Client: Royal Caribbean
Campaign: Sea Beyond
Agency: Jack Morton Worldwide

BEST TRADE SHOW EXPERIENCE
Client: Ford
Campaign: On-Road, Off-Road, On-Track
Agency: Imagination

Client: Google
Campaign: Hey Google @ CES
Agency: Sparks

Client: Siemens
Campaign: IFA 2017
Agencies: Schmidhuber, Blackspace

BEST PRODUCTION OF AN EVENT (CONSUMER)
Client: Fox
Campaign: 24 Legacy Super Bowl Activation
Agency: Fusion Marketing

Client: The Macallan
Campaign: Gallery 12
Agencies: M Booth, Tool

Client: Mastercard
Campaign: Grammys Mastercard House
Agency: BMF Media

BEST PRODUCTION OF AN EVENT (B-TO-B)
Client: Alibaba Group
Campaign: Gateway 2017
Agency: George P. Johnson

Client: GE
Campaign: Minds + Machines
Agency: Manifold

Client: Heineken
Campaign: National Distributors Conference 2017
Agency: Proscenium

BEST MULTICULTURAL EVENT CAMPAIGN
Client: Diageo
Campaign: Casa Buchanan’s
Agency: Match Marketing Group

Client: Netflix
Campaign: Dia De Los Muertos
Agency: Brand Connections

Client: State Farm
Campaign: Color Full Lives
Agency: The Marketing Arm

 

BEST FAIR/FESTIVAL ACTIVATION
Client: BMW
Campaign: Road to Coachella
Agency: Mirrored Media

Clients: HP, Intel
Campaign: Festivalization Activation
Agency: Infinity Marketing Team

Client: Marriott
Campaign: Coachella 2017
Agency: IMG LIVE

BEST POP-UP OR RETAIL ACTIVATION
Client: Frito-Lay
Campaign: The Spotted Cheetah
Agency: The Marketing Arm

Client: Google
Campaign: Google Play to Pay Laundromat
Agencies: Big Spaceship, SoHo Experiential

Client: IKEA
Campaign: Play Café
Agency: SDI Marketing

BEST P.R.STUNT
Client: Kia
Campaign: Stinger Runway Racing
Agency: IMG LIVE

Client: KIND Snacks
Campaign: KIND Fruit Bites
Agency: We’re Magnetic

Client: WestJet
Campaign: Las Vegas Desert Lights
Agencies: ReThink, Studio M, R&R

BEST ENTERTAINMENT ACTIVATION
Client: Mastercard
Campaign: Masterpass House
Agencies: Frukt, Octagon

Client: Mercedes-Benz
Campaign: Justice League Partnership
Agency: Engine Shop

Client: Porsche
Campaign: Engine Notes
Agencies: The XD Agency, PHD Media

BEST SINGLE-MARKET EVENT (CONSUMER)
Client: Bumble
Campaign: Bumble Hive
Agency: Manifold

Client: PepsiCo
Campaign: Propel Co:Labs Fitness Festival
Agency: Invisible North

Client: Taco Bell
Campaign: Test Kitchen
Agency: Deutsch

BEST B-TO-B EVENT
Client: Amazon Web Services
Campaign: re:Invent 2017
Agency: Opus Agency

Client: Daimler AG
Campaign: Smart Global Training Experience
Agency: Stagg & Friends

Client: Mini USA
Campaign: There and Back
Agency: Campos Creative Works

BEST MULTI-MARKET EVENT (CONSUMER)
Client: Coca-Cola Co.
Campaign: Coca-Cola Zero Sugar Taste Isolation Tank
Agency: Momentum Worldwide

Client: LG
Campaign: OLED Cinema House
Agency: In-house

Client: Samsung
Campaign: Galaxy Studios
Agency: PMK*BNC

BEST USE OF TECHNOLOGY AND SOCIAL MEDIA
Client: Ford
Campaign: Bullitt Starring You
Agency: Imagination

Client: Lexus
Campaign: On-demand Press Conference
Agency: Vok Dams

Client: Rocket Entertainment
Campaign: Elton John Farewell Yellow Brick Road
Agency: Spinifex Group

BEST SAMPLING CAMPAIGN
Client: MolsonCoors
Campaign: Know Your Beer
Agency: TEAM

Client: Mondelēz International
Campaign: Swedish Fish Selfies
Agency: Allionce Group

Client: Welch’s
Campaign: Nothing But the Fruit
Agency: Mosaic

BEST MILLENNIAL CAMPAIGN
Client: Capital One
Campaign: iHeartRadio Jingle Ball
Agency: In-house

Client: Lowe’s
Campaign: The UpSkill Project
Agency: GMR Marketing

Client: Vera Bradley
Campaign: On-Campus Student Engagement
Agency: Riddle & Bloom

BEST USE OF EVENTS FOR CONTENT

Client: Cotton Incorporated
Campaign: 60 Second Fashion Show
Agency: Fathom Communications

Client: PepsiCo
Campaign: Closer Than Courtside
Agency: Motive

Client: WestJet
Campaign: Christmas Miracle: 12 Flights of Christmas
Agency: Studio M

LEAP OF FAITH
Client: Under Armour
Campaign: Curry 4 Drone Drop
Agency: RED Interactive Agency

Client: Unilever
Campaign: Dove Men + Care Elements Treehouse
Agency: United Entertainment Group

Client: Perfetti van Melle
Campaign: Mentos #SamHasMentosGum
Agency: Fast Horse

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