The editors of Event Marketer magazine announced the winners of the 2014 Ex Awards, the world’s largest recognitionprogram for event marketing professionals. Target and Deutsch grabbed the highest honor, the Grand Ex Award, for Bullseye University Live, a 360-degree experiential program that showcased its back to school products through an innovative mix of influencer marketing, social media engagement, digital touch points and drive to retail at live events on local campuses.
“This program is a textbook case in cutting-edge integrated marketing,” says Event Marketer magazine Group Editor Jessica Heasley. “From the hyper-local and national scale to the digital extensions to the partner and social media personality tie-ins and clever ability to showcase and drive sales of its products, there was no doubt Target would sweep this year’s biggest award.”
This year’s Ex Awards drew a record-breaking 850 entries from around the world. Congratulations to all of this year’s Ex Awards finalists and winners. Keep it up—we’re watching you.