Winners of the 2013 Ex Awards were announced at the 11th Annual Ex Awards Gala on May 6. Congratulations to all Silver, Gold and Ex winners on their fantastic work. Think you’ve got what it takes to win in 2014? Call for entries will open in January. Click here to be alerted.

2013 Ex Award Winners:

The Grand Ex
Client: Coca-Cola Co.
Campaign: London 2012 Olympic Activation
Agency: ignition

Best Use of Social Media
EX WINNER
Client: Ford
Campaign: Escape Routes
Agency: Team Detroit

GOLD WINNER
Client: Swisspers
Campaign: Sleep Naked
Agency: Marcus Thomas

SILVER WINNER
Client: Evian
Campaign: U.S. Open Instawalk
Agency: MKG

Best Live+Digital Program (B-to-B)
EX WINNER
Client: Cisco
Campaign: GSX 2012
Agency: George P. Johnson

GOLD WINNER
Client: Google
Campaign: I/O 2012
Agency: Sparks

SILVER WINNER
Client: Kawasaki
Campaign: Times Square Takeover
Agency: BI Worldwide

Best Live+Digital Program (B-to-C)
EX WINNER
Client: Target
Campaign: Falling for You
Agency: Space150

GOLD WINNER
Client: Ford
Campaign: Escape Routes
Agency: Team Detroit

SILVER WINNER
Client: Hyundai
Campaign: Re:Mix Lab
Agency: Innocean Worldwide

Best Production of an Event (B-to-B)
EX WINNER
Client: Starbucks
Campaign: Global Leadership Conference
Agency: Touch Worldwide

GOLD WINNER
Client: Toyota
Campaign: U.S. National Dealer Meeting
Agency: Kaleidoscope Productions

SILVER WINNER
Client: General Electric
Campaign: Minds + Machines 2012
Agency: Manifold

Best Event Environment (B-to-B)
EX WINNER
Client: Audi
Campaign: Dealer Meeting
Agencies: Schmidhuber+Partner, KMS BLACKSPACE, HAGEN Invent

GOLD WINNER
Client: JCP
Campaign: Analyst Event
Agency: Star

SILVER WINNER
Client: American Express
Campaign: OPEN Business Lounges
Agency: Momentum Worldwide

Best Olympic Activation
EX WINNER
Client: Coca-Cola Co.
Campaign: London 2012 Olympic Activation
Agency: ignition

GOLD WINNER
Client: Cisco
Campaign: Cisco House
Agency: George P. Johnson

SILVER WINNER
Client: Procter & Gamble
Campaign: P&G Family Home
Agency: GMR Marketing

Best Use of Guerrilla/Street Marketing
EX WINNER
Client: Columbia Sportswear
Campaign: OmniHeat Activation
Agency: Periscope

GOLD WINNER
Client: SodaStream
Campaign: Unbottle the World Day
Agency: Eventive Marketing

SILVER WINNER
Client: Beats by Dre
Campaign: #showyourcolor
Agency: Aerva

Best Mobile Marketing Program
EX WINNER
Client: Cinemax
Campaign: Strike Back Special Ops Challenge
Agency: Omelet

GOLD WINNER
Client: 7-Eleven
Campaign: Mobile Oval
Agency: RALLY Marketing Group

SILVER WINNER
Client: Medtronic
Campaign: Catalyst Mobile Education Center
Agency: Performance Marketing Group

Best Activation of a Sports Sponsorship
EX WINNER
Client: Hyundai
Campaign: Show Your Loyalty
Agency: Advantage International

GOLD WINNER
Client: Allstate
Campaign: College Football Program
Agency: Octagon

SILVER WINNER
Client: Pantech
Campaign: Dew Tour Events
Agency: CSE

Best Activation of an Entertainment Sponsorship
EX WINNER
Client: Ford
Campaign: Destination Escape at Bonnaroo
Agency: Team Detroit

GOLD WINNER
Client: Pepsi-Cola Co.
Campaign: Flavor Auditions Tour
Agency: PGW Experience

SILVER WINNER
Client: Farmers Insurance
Campaign: Dream Wedding at the Rose Parade
Agency: Culture Shop

Best Activation of a Cause Sponsorship or Tie-In
EX WINNER
Client: Unilever
Campaign: AXE Showerpooling
Agency: Matter Inc., Edelman

GOLD WINNER
Client: Cotton Incorporated
Campaign: From Blue to Green
Agency: Sparks

SILVER WINNER
Client: The Climate Reality Project
Campaign: #ImTooHot Project
Agency: Match Action

Best Mall Campaign
EX WINNER
Client: Microsoft
Campaign: Polished by Windows Phone
Agency: Mosaic

GOLD WINNER
Client: State Farm
Campaign: Celebrate My Drive
Agency: The Marketing Arm

SILVER WINNER
Client: HGTV
Campaign: Holiday House at Mall of America
Agency: Pop2Life

Best Multicultural Event Campaign
EX WINNER
Client: H.J. Heinz
Campaign: Le Ponemos Amor
Agency: LatinWorks

GOLD WINNER
Client: Moët Hennessy
Campaign: The Chase
Agency: Strategic Experiential Group

SILVER WINNER
Client: Coca-Cola Co.
Campaign: Essence Music Festival
Agency: CSE

Best Pop-Up Store
EX WINNER
Client: Reckitt Benckiser
Campaign: Woolite Washed
Agency: Havas Impact

GOLD WINNER
Client: Electronic Arts
Campaign: EA Sports Bar
Agency: PSE Promotions

SILVER WINNER
Client: Ford
Campaign: Go Further Store
Agency: RMD Group

Best In-Store Event Program
EX WINNER
Client: Gap Inc.
Campaign: Be Bright NYC
Agency: Grow Marketing

GOLD WINNER
Client: The North Face
Campaign: SnowBall Retail Activation
Agency: Henry V

SILVER WINNER
Client: Rana USA
Campaign: Giovanni Rana Gourmet Pasta Experience
Agency: Inspira Marketing Group

Best Press/Media Event
EX WINNER
Client: General Motors
Campaign: OnStar Family Link
Agency: inVNT

GOLD WINNER
Client: Samsung
Campaign: Galaxy Note 10.1 U.S. Launch
Agencies: Barkley Kalpak Agency, McKinney

SILVER WINNER
Client: Nike
Campaign: Hyper Elite Platinum Uniform Launch
Agency: Obscura Digital

Best Production of an Event (Consumer)
EX WINNER
Client: Anheuser-Busch InBev
Campaign: Bud Light Hotel
Agency: Fusion

GOLD WINNER
Client: Pernod Ricard USA
Campaign: Absolut X
Agency: Giant Step Creative

SILVER WINNER
Client: eBay
Campaign: Selling Style Studio
Agency: Matter Inc.

Best Single-Market Event (Consumer)
EX WINNER
Client: Nestlé
Campaign: New York Presence Marketing
Agency: Good Solutions Group

GOLD WINNER
Client: American Express
Campaign: Amex Sync
Agency: Momentum Worldwide

SILVER WINNER
Client: Allstate
Campaign: Allstate Fan Fest
Agency: Octagon

Best Single-Market Event (B-to-B)
EX WINNER
Client: Google
Campaign: I/O 2012
Agency: Sparks

GOLD WINNER
Client: Amazon
Campaign: re:Invent 2012
Agency: Opus Solutions

SILVER WINNER
Client: Monster
Campaign: Global Sales Conference
Agency: TBA Global

Best Multi-Market Event (B-to-B)
EX WINNER
Client: Audi
Campaign: Immersion Events
Agency: MVP Collaborative

GOLD WINNER
Client: T-Mobile
Campaign: Challenger
Agency: Proscenium

SILVER WINNER
Client: DirecTV
Campaign: DirecTV Lab
Agency: IMG Live

Best Multi-Market Event (Consumer)
EX WINNER
Client: Ford
Campaign: Fusion Street Chic Tour
Agency: OgilvyAction

GOLD WINNER
Client: Mondelēz International
Campaign: Oreo 100th Birthday Celebration
Agency: DFCBX

SILVER WINNER
Client: Fiat
Campaign: Fiat 500 Live
Agency: AMCI

Best Proprietary Property (Consumer)
EX WINNER
Client: Chrysler
Campaign: The Road to the Ram Jam
Agency: G7 Entertainment Marketing

GOLD WINNER
Client: Lego
Campaign: KidsFest
Agency: LIFE Marketing & Events

SILVER WINNER
Client: Red Bull
Campaign: Crashed Ice
Agency: In-house

Best P.R. Stunt
EX WINNER
Client: Volkswagen
Campaign: Volkswagen Super Bowl Fan Tailgate
Agency: Deutsch

GOLD WINNER
Client: Jaguar
Campaign: Chill NY
Agency: MKG

SILVER WINNER
Client: Zynga
Campaign: Zombie Swipeout Game Launch
Agency: Manifold

Best Trade Show Campaign
EX WINNER
Client: Bell Helicopter
Campaign: HAI 2012
Agency: Global Experience Specialists

GOLD WINNER
Client: Carestream
Campaign: RSNA 2012
Agency: Catalyst Exhibits

SILVER WINNER
Client: Accuray
Campaign: ASTRO 2012
Agency: 3D Exhibits

Best Vehicle Design
EX WINNER
Client: GE Water & Power
Campaign: FlexEfficiency Truck Tour
Builder: EP&M International

GOLD WINNER
Client: Simmons Bedding Co.
Campaign: ComforPedic by Beautyrest Tour
Builder: Performance Marketing Group

SILVER WINNER
Client: Kenworth
Campaign: T680 Tour
Builder: Kentucky Trailer Technologies

Best Trade Show Exhibit
EX WINNER
Client: Caterpillar
Campaign: MINExpo 2012
Agency: Simantel Group

GOLD WINNER
Client: Intel
Campaign: CES 2012
Agency: The Taylor Group

SILVER WINNER
Client: Viva International
Campaign: Vision Expo East
Agency: Adex International

Best Event Environment (Consumer)
EX WINNER
Client: Audi
Campaign: Brand Pavilion
Agency: Schmidhuber+Partner, KMS BLACKSPACE

GOLD WINNER
Clients: HP, Intel
Campaign: Golden Gate Bridge 75th Anniversary
Agency: Infinity Marketing Team

SILVER WINNER
Client: Beam Global
Campaign: Jim Beam Distillery Experience
Agency: Proof

Best Buzz Marketing/Influencer Program
EX WINNER
Client: Ford
Campaign: Escape Routes
Agency: Team Detroit

GOLD WINNER
Client: Nintendo
Campaign: Wii U Video Challenge
Agency: A Squared Group

SILVER WINNER
Client: Acura
Campaign: #WeekwithILX
Agency: Brand Influencers

Best 100% Virtual Event
EX WINNER
Client: McDonald’s
Campaign: Mid-Manager Business Meetings Initiative
Agency: One Smooth Stone

GOLD WINNER
Client: CGI
Campaign: CGI Forum 2011
Agency: InterCall

SILVER WINNER
Client: Farmers Insurance
Campaign: National Broadcast
Agency: Go West Creative Group

Best Use of Technology
EX WINNER
Client: Coca-Cola Co.
Campaign: Beatbox
Agency: ignition

GOLD WINNER
Client: Target
Campaign: Bullseye Badge
Agency: Periscope

SILVER WINNER
Client: Microsoft
Campaign: Windows 8 Times Square Takeover
Agency: R/GA

Best Global Campaign
EX WINNER
Client: Coca-Cola Co.
Campaign: London 2012 Olympic Activation
Agency: ignition

GOLD WINNER
Client: Cisco
Campaign: GSX 2012
Agency: George P. Johnson

SILVER WINNER
Client: Bloomberg
Campaign: Bloomberg Next
Agency: In-house