GENERAL SESSIONS

May 15 | 9:00-11:00AM

Get “this-close” to some of the biggest experiential marketing thinking and strategies. New this year, we’ve stacked all general sessions into one morning—it all takes place on Tuesday. Kick things off with the head of experiential marketing at Samsung. Then be a fly on the wall during our first-ever general session panel featuring Under Armour. Then close down the morning with a bang as we crack open a fireside chat with Citi’s head of event operations.

9:00-9:35AM
THE SAMSUNG EXPERIENCESamsung

Zach Overton
VP-Consumer Experience
Samsung

9:45-10:20AM
PANEL: UNDER ARMOUR UNPLUGGED

Kelley Walton
Head of Global Events
Under Armour

Erin Wendell
Head of Global Communications and Brand Campaigns
Under Armour

Jack Daley
Head of Social Media Strategy
Under Armour

10:30-11:05AM
CITIGROUP FIRESIDE CHAT

Sean McBrien
SVP-Global Event & Technology Operations
Citigroup

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