EMS Overview

The ultimate training conference on the ultimate marketing discipline: experiential marketing. Get a year’s worth of insights and ideas in a few days. Join more than 1,500 marketers from around the world as emerging trends are predicted and dissected, best practices are explained and some of the biggest case studies are shared. At the Summit, you’re not just passing the heads of experiential marketing from Pepsi, Uber, General Mills, Under Armour, Samsung, General Motors and dozens more in the hallway—they’re your actual teachers, along with hand-picked design experts, strategy chiefs and bestselling authors.



Powered by a speaking faculty from the world’s leading brands–the Summit delivers the most mission-critical trends and best practices available on face-to-face marketing.


You’re not just passing the heads of experiential marketing from Pepsi, Uber, General Mills, Under Armour, Samsung, General Motors and others in the hallway—they’re your actual instructors. View past attendees here.


Get the content you need using our “flex learning” format—attend traditional breakouts, workshops, sessions with bestselling authors and exclusive keynotes.

BRAND-SIDE INSTRUCTORS. The brands you know, love and respect are your actual instructors for a few days.

EXCLUSIVE GENERAL SESSIONS. Get senior-level perspectives on the marketing landscape. General sessions feature Samsung VP-Consumer Experience Zach Overton; our first-ever Under Armour Unplugged panel led by Head of Global Events Kelley Walton; and a “fireside chat” with Citi SVP-Global Event Technology & Operations Sean McBrien.

INNOVATION LABS. Top disruptors, real-world practitioners and business leaders are the executive trainers in these roll-up-your-sleeves super-sessions on innovation, creativity and business growth. (Admission requires All Access badge active on May 16.)

AFTERNOON WORKSHOPS. Kick off your Summit learning with optional late afternoon workshops and our first-ever b-to-b event excursion to Oracle HQ that provide deep dives into a variety of topics. (Requires All Access registration.)

MEET AND SCREEN 100+ PARTNERS. Come demo new products, services and solutions from our comprehensive Solutions Center of partners.

APPROVAL LETTER. Click HERE for our approval letter, which will help ensure your request to attend EMS is granted. International attendees, click HERE for a Visa request letter.

EMS CODE OF CONDUCT. We believe our community should be truly open for everyone. As such, we are committed to providing a friendly, safe and welcoming environment for all, regardless of gender, sexual orientation, disability, ethnicity or religion. Click here to view our official Code of Conduct.

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