Get a year’s worth of insights in a few days: Learn from more than 40 leading brand-side instructors

A year’s worth of insights and ideas in just a few days days. Join more than 1,500 marketers from around the world at the leading executive training conference on experiential marketing. For more than a decade, the Experiential Marketing Summit has served as the industry’s annual gathering place, where emerging trends are predicted and dissected, best practices are explained and some of the biggest case studies are shared. At the Summit, you’re not just passing the heads of event marketing from Under Armour, YouTube, Intel, Bacardi, Zappos, Target, Anheuser-Busch, Google, General Mills, Ford, American Express, Microsoft and others in the hallway—they’re your actual teachers, along with hand-picked design experts, strategy chiefs and bestselling authors.

40+ BRAND-SIDE INSTRUCTORS. The brands you know, love and respect are your actual instructors for a few days. Only at the Experiential Marketing Summit. Click HERE to see the sessions.

BESTSELLING AUTHORS. Bestselling authors and business coaches teach super-session Master Classes on hot trends and business innovation.

EXCLUSIVE KEYNOTES. Get senior-level perspectives on the marketing landscape. This year’s keynotes featured Bacardi Chief Marketing Officer Dima Ivanov, Target VP-Experiential Marketing Dan Griffis and YouTube Head of Culture and Trends Kevin Allocca.

MASTER CLASSES. Receive executive level training in 90-minute innovation and creativity sessions, taught by bestselling authors and business coaches. (Requires All Access registration.)

OPENING WORKSHOPS. Kick off your Summit learning with optional day-one workshops that provide deep dives into a variety of topics including trends, strategy, content marketing and Intros to Experiential Marketing for newbies. (Requires All Access registration.)

TEST-DRIVE PRODUCTS AND SERVICES. Come demo new products, services and solutions from more than 100 partners spanning technology, measurement, strategy, data-collection, fabrication, ops, staffing, mobile marketing and more.

APPROVAL LETTER. Click HERE to download our approval letter template, which will help ensure your request to attend highlights the value of EMS and tangible takeaways. International attendees, click HERE for our Visa request letter.



The world’s largest conference on experiential marketing. Attended by more than 1,500 marketers–and powered by a speaking faculty from the world’s leading brands–the Summit delivers the most mission-critical trends and best practices available on face-to-face marketing. The Solutions Center showcases leading products, technologies and partners.


Event marketers and agency executives from b-to-c and b-to-b companies around the world use the Summit to learn the latest trends, best practices and solutions being used in experiential marketing. Some attend on their own—many come as teams. Fully 93% of 2015 attendees would recommend EMS to a colleague. Past attendee list, click here.


It’s the only place to get exclusive access to the leading trends and best practices reshaping face-to-face marketing. Get exactly the content you need using our “flex learning” format—attend short speed briefings, traditional breakouts, roll-up-your sleeves workshops, coaching sessions with bestselling authors and, of course, our “only at EMS” general sessions.


Looking to use new ideas to update or upgrade existing event marketing and trade shows campaigns: 92%
Trying to find new and better ways to combine live events with social media and technology: 83%
Interested in learning new measurement techniques and best practices for proving event marketing ROI : 71%
Trying to convert events from tactical to “strategic” experiential portfolios : 66%
Live chat by BoldChat