Overview

Get a year’s worth of insights in three days: Learn from more than 50 leading brand-side instructors


Come get a year’s worth of insights and ideas in three days. Join more than 1,000 event marketers from around the world at the leading executive training conference on experiential marketing. Now in its 12th year, the Event Marketing Summit has become the industry’s annual gathering place, where emerging trends are predicted and dissected, best practices are explained and some of the biggest case studies are shared. At the Summit, you’re not just passing the heads of event marketing from Coke, Intel, Mercedes, Anheuser-Busch, Cisco, HP, Verizon, American Express, Microsoft and others in the hallway—they’re your actual teachers, along with hand-picked design experts, strategy chiefs and bestselling authors.

50+ BRAND-SIDE INSTRUCTORS. The brands you know, love and respect are your instructors for three days.  Only at the Event Marketing Summit.

BESTSELLING AUTHORS. Bestselling authors and business coaches teach super-session Master Classes on hot trends and business innovation.

THE FLEX LEARNING FORMAT. Choose the learning format that works for you, from traditional breakouts and microsession briefings to deep-dive workshops, top-level Master Classes and keynotes.

EXCLUSIVE KEYNOTE INSIGHTS. Get senior-level perspectives on where experiential marketing is going from Anheuser-Busch VP-Experiential Marketing Julia Mize, HP Senior VP-Marketing and Events Rob Pace, Match.com VP-Event Marketing Luke Zaientz and Mercedes-Benz Head of Brand Experience Marketing Stephanie Zimmer.

TEST-DRIVE NEW PRODUCTS. Check out the latest technologies, the newest products and best partners. Come meet designers, builders and agencies-digital vendors, measurement gurus and experiential experts.

NEW! TRAVEL-INCLUSIVE OPTION. No need to get travel approval—our new “travel inclusive” package adds three or four nights hotel and air travel right onto your registration fee. Boom… there it is. Click HERE. International attendees, click HERE for our Visa request letter.

TWICE THE NETWORKING. And of course, there’s no networking like EMS networking.  This year, we’re adding in a Salt Lake downtown dine-around – plus pre-conference field trips that kick off EMS a day early with skiing, shopping and museum tours.

APPROVAL LETTER. Click HERE to download our approval letter template, which will help ensure your request to attend highlights the value of EMS and tangible takeaways.

THE ONLY INDUSTRY CONFERENCE OFFERING A ‘FLEX LEARNING’ FORMAT.

Summit sessions are available in a variety of formats, from 20-minute speed briefings up to three-hour in-depth workshops–allowing you to tailor your learning experience to your specific needs. Attend longer sessions on topics that are critical and hit up shorter briefings on subjects you just need to touch on. Available formats this year:

MICROSESSIONS. Accelerated event briefings give you Cliff’s Notes style overviews of trends, topics and best practices in just 20 minutes.

BREAKOUTS. The traditional 45-minute sessions you love are back, with 50+ brand-side instructors educating you on dozens of topics.

UX SESSIONS. Roll-up-your-sleeves design sessions give you insights and ideas for designing your events,upgrading your branded environments and enhancing the look and feel of your brand experiences.

 

 

GENERAL SESSIONS. Attend group keynotes with Anheuser-Busch VP-Experiential Marketing Julia Mize, HP Senior VP-Marketing and Events Rob Pace, Match.com VP-Event Marketing Luke Zaientz and Mercedes-Benz Head of Brand Experience Marketing Stephanie Zimmer.

MASTER CLASSES. Receive executive level training in these 90-minute innovation and creativity sessions, taught by bestselling authors and business coaches.

WORKSHOPS. Kick off your Summit learning with optional three-hour workshops on May 7, providing deep dives into a variety of relevant topics.

WHAT IS EMS?

A three-day training conference for event marketing and trade show professionals. Attended by more than 1,000 marketers–and powered by a faculty from the world’s leading brands–the Summit delivers the most mission-critical trends and best practices available. The Solutions Center showcases the latest and greatest products, technologies and partners.

WHO ATTENDS?

Event marketers and agency executives from b-to-c and b-to-b companies around the world use the Summit to learn the latest trends, best practices and solutions being used in experiential marketing. Some attend on their own—many come as teams. Fully 89% of past attendees would recommend EMS to a colleague. Past attendee list, click here.

WHY ATTEND?

It’s the only place to get exclusive access to the leading trends and best practices reshaping events and trade shows. Get exactly the content you need using our “flex learning” format—attend short speed briefings, traditional breakouts, roll-up-your sleeves workshops, coaching sessions with bestselling authors and, of course, our “only at EMS” keynotes.

SURVEY RESULTS: THIS YEAR’S EMS ATTENDEES ARE…

Looking to use new ideas to update or upgrade existing event marketing and trade shows campaigns: 89%
Trying to find new and better ways to combine live events with social media and technology: 79%
Interested in learning new measurement techniques and best practices for proving event marketing ROI : 65%
Trying to convert events from tactical to “strategic” experiential portfolios : 47%