Program Overview
Chicago Marriott Downtown - Magnificent Mile - April 21-23, 2008Event Marketing’s Top Leadership… LIVE!
The Experiential Marketing Summit is the only forum of its kind in the world, an annual three-day executive conference produced by the editors of Event Marketer magazine for the leading thinkers and practitioners of event marketing. A faculty of senior-level brand-side marketing executives, combined with a session program developed by the editors of the event industry’s leading magazine, come together at this annual conference.
Join 1,000 of your peers April 21-23 as the global event marketing community comes together to learn, network and collectively create a blueprint for the future of brand experiences.
The conference mixes high-level keynote presentations with a deep bench of session tracks that provide marketers access to some of the biggest brands in the world. This year’s agenda features an all-star faculty of brand marketers on stage in an unprecedented 50 sessions spanning b-to-c and b-to-b topics across three days.
Two Conferences in One!
STRATEGIC
A must-attend event for brand-side and agency marketing executives. |
If you’re on this list, the experiential marketing summit 2008 is designed for you:
- Brand-side marketing, sponsorship, and event managers
- Corporate event and meeting planners
- Corporate trade show managers
- Procurement teams
- Advertising, promotion, P.R., and event agency senior managers
- C-level marketing executives
- Corporate communications managers
- Anyone involved in creating, measuring, producing, and managing face-to-face marketing programs
THE CONTENT
This year’s EMS dives deep into a variety of pressing topics, including:- Virtual Events
- Word-of-Mouth
- Measurement
- Sponsorship Activation
- Customer Conversion
- Evolving Trade Shows
- Portfolio Analysis
- Scaling Up Event Portfolios
- Pop-Up Stores
- Mobile Marketing
- Road Shows
- C-Level Events