Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!

Tuesday | May 14

8:30 AM – 10:30 AM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

ADD-ON EXPERIENCE: MORNING TOUR OF THE ZAPPOS HQ EXPERIENCE

Come get a taste of the Zappos brand experience at the company’s corporate campus! Join a guided tour with fellow EMS attendees that brings to life the story of the Zappos brand, culture and campus. Additional $75 fee includes transportation to/from Caesars. Pre-registration required. No walk-ups will be accepted.
9:30 AM – 12:15 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

ADD-ON EXPERIENCE: TOP GOLF

It’s been called ‘the breath of fresh air’ the game of golf has needed… and we’re taking over six bays at this high-tech driving range experience. Come join fellow EMS attendees for some swings, and most importantly, to just have fun. Includes transportation to and from Topgolf from Caesars. Cost: $100. Limited space is available. Pre-registration required. No walk-ups will be accepted. Shuttles will depart Caesars at 9:30am from the entrance by the Colosseum (near the Planet Hollywood Restaurant, located between the Colosseum and the Forum Shops.)
9:30 AM – 11:00 AM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

ADD-ON EXPERIENCE: AXE THROWING EXCURSION

Axe throwing isn’t just for lumberjacks. Come network with your peers as you learn to throw axes—yes, we said axes. You’ll have a great time competing against other EMS attendees–both men and women–at Las Vegas’ premier indoor axe throwing venue, Axe Monkeys. Additional $75 fee includes transportation to/from Caesars. Pre-registration required. No walk-ups will be accepted.
11:30 AM – 5:30 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

EMS EXECUTIVE FORUM ON EVENT STRATEGY

Our pre-conference Executive Forum will bring together the industry’s most innovative brand marketers. You’ll discuss today’s most pressing issues with the brightest marketing minds, trendsetters, and decision makers. The Executive Forum is designed to advance the way organizations approach, develop and execute event strategies.

Open to brand-side marketers only. Sign up here. Cost: $795 standalone. $395 with EMS.
1:30 PM – 4:30 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

WORKSHOP: EXPERIENTIAL MARKETING 101

Back by popular demand after a national tour spanning four cities attended by more than 1,000 marketers—and updated with 100% new case studies—our “intro” class on experiential marketing is designed for up-and-coming event marketers, or those who might be seasoned in other areas of marketing but new to this industry. In this rapid-fire afternoon master class presented by EM editors, attendees will get:

  • Perspective: Inside the rise of experiential marketing and its role in the 2019 marketing mix
  • Insights: How top brands and agencies are evolving their event and experiential campaigns
  • Ideas: Exclusive overviews of experiential strategies, event research and industry trends
  • Best Practices: What successful experiential brands and event marketers have in common
  • Check lists: The 16 core types of campaigns, the top KPIs you should be measuring, and more
  • Trends: The top trends and keywords impacting the industry in 2019
  • Examples: Steal-worthy ideas from the most expansive case study library on the planet
  • Peer-to-Peer Advice: Real-time tips and questions answered by a panel of brand-side marketers
  • Practice: A fun, collaborative workshop exercise designed to reinforce what you’ve learned
  • Presented By:
    2:30 PM – 4:30 PM
    AddAdded to My Agenda
    Click to add or remove this session from your Personalized Agenda.

    WORKSHOP: BANDS AND BRANDS: MAKING BEAUTIFUL MUSIC TOGETHER

    There may be no more powerful device in the event marketer’s toolkit than music. It excites a crowd. It stirs emotions. And it creates connections between once-in-a-lifetime moments and your brand. But music partnerships are an increasingly crowded and evolving space to navigate. In this session, we’re turning it up to 11 to give you the tools and insights you need to develop smart and authentic artist partnerships, and use music in highly personalized (and legal) ways across your entire portfolio. You will learn:

  • How to carve out equity and mind share at today’s hottest music festivals
  • How to partner creatively and effectively with bands and music artists
  • How to get song clearances and rights for digital content and live experiences
  • Insights and advice from some of the leading brand + artist partnerships in the industry
  • Forecasts on the future of the music business and how it will impact events
  • Technology tools and trends to help you personalize your events based on musical preferences
  • Insights from music artists on what makes a brand partnership worthwhile—for them
  • 2:30 PM – 4:30 PM
    AddAdded to My Agenda
    Click to add or remove this session from your Personalized Agenda.

    WORKSHOP: CONTENT CREATION BASICS FOR EVENT MARKETERS

    From shooting event video and editing content for streams, to event photography tips and tricks and prepping experiential content for social media—Content creation and management, (yes, that’s Content with a capital “C,” folks)—is the must-have skillset for the modern event marketer. In this workshop we will roll up our sleeves and get hands on with the tools and strategies every experiential marketer needs to be the Content guru they have to be in 2019—and beyond. You will learn:

  • Cinematography tips from video experts—what to shoot and how to shoot it
  • Editing tips from the pros—including tips on user-friendly tools and software
  • Social media best practices—what content is performing now, and why
  • Event design strategies—how to create a content-rich space worth shooting and sharing
  • Streaming strategies—the tech you need (and what it costs), to stream your event
  • Low-cost, low-tech strategies—how to use your phone to shoot and share great content
  • 4:30 PM – 5:15 PM
    AddAdded to My Agenda
    Click to add or remove this session from your Personalized Agenda.

    FIRST TIMER ORIENTATION & MIXER

    Join other EMS first-timers for a cocktail and an overview focused on the agenda, choosing the right sessions and how to successfully navigate, network and get the most out of EMS.
    4:30 PM – 6:30 PM
    AddAdded to My Agenda
    Click to add or remove this session from your Personalized Agenda.

    OPENING RECEPTION

    It’s the first night of the Summit—a time for mingling, networking and cocktails. The EMS Opening Reception is your chance to reconnect with colleagues and meet new industry peers. This is a “can’t miss” opportunity to trade business cards, meet with new product and services suppliers and just plain “hang out” with the industry’s latest and greatest. Come early and stay late. (Admission to reception included with EMS registration.)
    7:00 PM – 11:00 PM
    AddAdded to My Agenda
    Click to add or remove this session from your Personalized Agenda.

    EX AWARDS GALA AND AFTER PARTY

    What started as the Oscars of event marketing has turned into the industry’s Golden Globes–600 of the world’s best marketers get rowdy as they celebrate the best campaigns of the year. Cost: $375 includes dinner, awards program and after-party. Tables of 10 also available. Note that an Ex Award ticket is not included in any attendee/speaker registration and must be purchased separately.
    7:00 PM – 8:00 PM
    AddAdded to My Agenda
    Click to add or remove this session from your Personalized Agenda.

    ADD-ON EXPERIENCE: SOULCYCLE GROUP CLASS

    Get your sweat on while you get to know your fellow EMS attendees at our group SoulCycle class. Additional $55 fee includes one-hour class, Fiji water and shoe rental. Studio is located at Wynn Plaza: 3131 S Las Vegas Blvd, Suite 207. Attendees provide their own transportation. (Spaces are limited. Pre-registration required.)
    7:30 PM – 9:30 PM
    AddAdded to My Agenda
    Click to add or remove this session from your Personalized Agenda.

    ADD-ON EXPERIENCE: RETRO VEGAS NIGHT WITH DONNY & MARIE

    Grab the sparkliest outfit in the Caesars gift shop and join your fellow EMS attendees on a retro date at one of Las Vegas’ most iconic hotels and Sin City’s most popular shows: Donny & Marie. Tickets: $121. Show starts at 7:30 p.m. at the Flamingo. (Spaces are limited. Pre-registration required.)