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Tuesday | May 14

2:30 PM – 4:30 PM
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WORKSHOP: CONTENT CREATION BASICS FOR EVENT MARKETERS

From shooting event video and editing content for streams, to event photography tips and tricks and prepping experiential content for social media—Content creation and management, (yes, that’s Content with a capital “C,” folks)—is the must-have skillset for the modern event marketer. In this workshop we will roll up our sleeves and get hands on with the tools and strategies every experiential marketer needs to be the Content guru they have to be in 2019—and beyond. You will learn:

  • Cinematography tips from video experts—what to shoot and how to shoot it
  • Editing tips from the pros—including tips on user-friendly tools and software
  • Social media best practices—what content is performing now, and why
  • Event design strategies—how to create a content-rich space worth shooting and sharing
  • Streaming strategies—the tech you need (and what it costs), to stream your event
  • Low-cost, low-tech strategies—how to use your phone to shoot and share great content
  • Wednesday | May 15

    9:45 AM – 10:30 AM
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    2020 FUTURECAST WITH IBM: PREDICTIONS ON THE FUTURE OF EXPERIENCE MARKETING

    We’re living in a digital age that’s driven many consumers to crave analog experiences more than ever. In this session, IBM will give you a taste of the cutting-edge technology that’s infiltrating events today, and the tech that will drive the industry in the future. Then we’ll flip the script and talk about striking the right balance between analog and digital engagements, and how the synergy between the two will become the sweet spot for best-in-class experiences. Get a sneak preview of some of the new IBM technologies you might use someday, like natural language tool Project Debater, and how technology will be leveraged in the future to create more bespoke content and personalized live experiences.
    Presented By:
    • Erin McElroy, Program Director-Event & Digital Innovation, IBM
    10:45 AM – 11:30 AM
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    AUDIO EXPERIENCES: LESSONS FROM MULTISENSORY EVENTS

    Step inside the pop-up campaign that whisked city-dwelling consumers into the wilds of our nation’s national parks—through their ears. At the core of the activation was an audio experience featuring custom noise-canceling headphones playing the sounds of rushing water, animals, rainstorms and beyond. Understand how these tactile, audio and visual elements are coming together to enable new ways of communicating and connecting with consumers. See stunning and beautiful examples of multi-sensory experiences in action, and walk away armed with the terms, tips and insights you need to make “multi-sensory” a part of your design vocabulary.
    Presented By:
    • Wade Osborne, Senior Director-Marketing, National Park Foundation
    11:45 AM – 12:30 PM
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    The AR + VR Factor: How to Effectively Create Immersive and Impactful Experiences

    The combined market size for augmented reality (AR) and virtual reality (VR) is expected to grow exponentially from about $80 billion in 2020 to $569 billion in 2025, making the AR and VR factor a true reality when it comes to experiential marketing. Get a first-hand experience on how leading brands are leveraging AR and VR to optimize customer interactions that cultivate meaningful data to increase lead generation and drive revenue. Hear experts discuss AR and VR applications being used across a variety of verticals including sports, business, healthcare, gaming, and entertainment.
    Presented By:
    • Raj Puran, Director of Client VR Business Development & Strategic Partnerships, Intel
    • Ashley Crowder, Co-Founder and CEO, VNTANA
    2:15 PM – 3:00 PM
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    THE PEPSI MAX CHALLENGE: HOW TO REBOOT A LEGENDARY CAMPAIGN

    One of the most iconic sampling programs of the past fifty years recently got a high-tech reboot in Europe where cutting-edge sensor technology played a central part in the success of the mobile campaign. See how the live engagement employed leading-edge technology to measure KPIs within the activation, and learn how tour staff continually tweaked the activation based on what the real-time results were telling them. Walk away with a better understanding of how event technologies can give you actionable insights you can use in real time. Plus, strategic tips and insights on bringing an iconic program back to life for modern audiences.
    Presented By:
    3:45 PM – 4:30 PM
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    TRANSFORMING A DIGITAL EXPERIENCE INTO A LIVE EVENT WITH THE NEW YORK TIMES

    Digital products and online content create a unique marketing opportunity when it comes to creating face-to-face engagements. In this session we show you how to translate your brand, your digital content and your thought leaders into vibrant centerpieces of live events. From podcasts and social media to blogs and other digital formats, you’ll learn what technologies can help you connect your digital brands and assets IRL for a unifying and memorable experience. See it all in context through several New York Times case studies including the New Work Summit, New Rules Summit, Global Leaders' Collective Inaugural Meeting and more.
    Presented By:
    4:45 PM – 5:30 PM
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    NEXT-GEN INTERACTIVES: THE BEST TECH TO BET ON

    From virtual fitting rooms to human remote controls to interactive workouts to AR shopping experiences, get the latest scoop on the technologies and interactive activations that are shaping the industry and moving it forward. Step inside case studies with Anheuser-Busch to see what immersive tech the brand is leveraging to make connections with consumers. Get a sneak preview of the up-and-coming tech tools that will enable smarter and more effective engagements at events. Walk away with a better sense of what cutting-edge interactive technologies to invest in now, and what to keep your eye on in the future.
    Presented By:

    Thursday | May 16

    10:15 AM – 11:00 AM
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    ‘007 ELEMENTS’ CASE STUDY: CREATING CINEMATIC BRAND EXPERIENCES

    James Bond movies are known for their incredible locations—from Canada's natural beauty in the spectacular opening sequence of 1977's "The Spy Who Loved Me," to a colorful Mexico City in 2015's "Spectre." In this session, you’ll travel to the Austrian Alps for a rare behind-the-scenes look at 007 ELEMENTS, the world’s first cinematic brand museum situated in one of the Bond franchise’s most iconic locales—in this case, 9,800 feet above sea level at the peak of Gaislachkogl Mountain in Austria. See how state-of-the-art technology, stark contemporary architecture and a dramatic cinematic soundscapes combine to create a spine-tingling immersion into the world of Bond for fans and visitors. Hear from the creators of this stunning brand environment how it was conceived, built and activated, and learn more about the growing intersection of film, design and technology in branded events. Walk away inspired by the possibilities, and how brands can create one of kind experiences using these tactics, too.
    Presented By:
    11:45 AM – 12:30 PM
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    ‘AGILE’ EVENT MANAGEMENT TIPS FOR PR ACTIVATIONS: THE BMW VISION iNEXT WORLD FLIGHT

    Go where few PR events have gone before as BMW takes you on its Vision iNEXT World Flight—a one-of-a-kind automotive launch of BMW’s vision of future mobility on board a Lufthansa cargo plane bound for Munich, New York, San Francisco and Beijing. Learn about the brand’s Agile Event Management philosophy and how it enabled the company to seize a press event idea on the fly and bring it to market quickly. Learn how to create an infrastructure in your event organization that allows for agility and action, and how to amplify your PR events in innovative and disruptive ways.
    Presented By:
    • Ingo Wirth, Head of Corporate Communications for MINI & BMW Motorrad, MINI, BMW Motorrad
    • Colja Dams, President/CEO, VOK DAMS Agency for Events & Live-Marketing
    2:00 PM – 2:45 PM
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    HEALTH AND WELLNESS ACTIVATIONS: JAYBIRD’S ‘MINDFUL’ NYC MARATHON ACTIVATION

    To give its wireless headphones (designed for athletes) a boost among runners, earbud maker Jaybird created an unexpected three-day activation at the 2018 NYC Marathon that used the power of sound to enhance fitness experiences. Get up to speed on the growing health and wellness space, and see how Jaybird carved out a unique presence, and cultivated brand equity, on one of the sports world’s largest stages. Tour the “hammock forest” and listen in to some of the sounds shared with attendees. Challenger brands, take note—this session is chocked full of insights and ideas for you.
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