Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!

Tuesday | May 14

2:30 PM – 4:30 PM
AddAdded to My Agenda
Click to add or remove this session from your Personalized Agenda.

WORKSHOP: BANDS AND BRANDS: MAKING BEAUTIFUL MUSIC TOGETHER

There may be no more powerful device in the event marketer’s toolkit than music. It excites a crowd. It stirs emotions. And it creates connections between once-in-a-lifetime moments and your brand. But music partnerships are an increasingly crowded and evolving space to navigate. In this session, we’re turning it up to 11 to give you the tools and insights you need to develop smart and authentic artist partnerships, and use music in highly personalized (and legal) ways across your entire portfolio. You will learn:

  • How to carve out equity and mind share at today’s hottest music festivals
  • How to partner creatively and effectively with bands and music artists
  • How to get song clearances and rights for digital content and live experiences
  • Insights and advice from some of the leading brand + artist partnerships in the industry
  • Forecasts on the future of the music business and how it will impact events
  • Technology tools and trends to help you personalize your events based on musical preferences
  • Insights from music artists on what makes a brand partnership worthwhile—for them
  • Wednesday | May 15

    9:45 AM – 10:30 AM
    AddAdded to My Agenda
    Click to add or remove this session from your Personalized Agenda.

    2020 FUTURECAST WITH IBM: PREDICTIONS ON THE FUTURE OF EXPERIENCE MARKETING

    We’re living in a digital age that’s driven many consumers to crave analog experiences more than ever. In this session, IBM will give you a taste of the cutting-edge technology that’s infiltrating events today, and the tech that will drive the industry in the future. Then we’ll flip the script and talk about striking the right balance between analog and digital engagements, and how the synergy between the two will become the sweet spot for best-in-class experiences. Get a sneak preview of some of the new IBM technologies you might use someday, like natural language tool Project Debater, and how technology will be leveraged in the future to create more bespoke content and personalized live experiences.
    Presented By:
    • Erin McElroy, Program Director-Event & Digital Innovation, IBM
    10:45 AM – 11:30 AM
    AddAdded to My Agenda
    Click to add or remove this session from your Personalized Agenda.

    STRATEGIC SAMPLING TACTICS THAT CUT THROUGH THE CLUTTER

    As marketers, you know that "heart sells” better than "hard sells." But with so many choices for consumers popping up every day, how do brands break out of the clutter? In this panel, we share how natural and organic meat producer Applegate pairs partnerships, mobile tours and other experiential strategies to elevate its sampling campaigns. Learn how Applegate tapped into the spirit of the holidays with a Bacon Express sampling tour with The Rockettes, and how it created the world’s first Whole30 Approved café to enable product sampling and authentic connections with its customers. Walk away with new ideas you can apply to your sampling campaigns, and a fresh perspective on where sampling is going in 2019 and beyond.
    Presented By:
    • Lauren Crane, Brand Experience Manager, Applegate
    • Le-La Cloutier, Manager of Communications and Strategic Partnerships, Applegate
    • Caitlin Fischer, Senior Associate Manager of Communication and Strategic Partnership Activations, Applegate
    • Ada Chan, Creative Director, Cyrano Rox
    11:45 AM – 12:30 PM
    AddAdded to My Agenda
    Click to add or remove this session from your Personalized Agenda.

    MUSIC SPONSORSHIPS: HOW TO PARTNER EFFECTIVELY WITH BANDS AND MUSIC ARTISTS

    Music sponsorships topped $1.5 billion in 2018, making it one of the fastest growing sectors of the industry. Get up to speed on the brand partnership opportunities that span the music industry today and what brands and artists should be looking for in a successful relationship. Get a behind-the-scenes look at several recent Uber campaigns that illustrate the nuances and best practices of today’s modern music sponsorships. Hear expert perspectives on where music sponsorships are going, plus helpful tips on how to engage, where to look for new talent and what you need to know to craft a deal that works for your brand—and the band.
    Presented By:
    2:15 PM – 3:00 PM
    AddAdded to My Agenda
    Click to add or remove this session from your Personalized Agenda.

    GURU CHAT: AUTODESK + 20x200 FOUNDER JEN BEKMAN

    In this “I/O” (Inside the industry/Outside the industry) chat, Autodesk marketer Kim Whinna Cottrell sits down with 20x200 Founder Jen Bekman to discuss the growing intersection between the art world and the event world. They’ll explore how—and why—gallery-style events are on the rise, and why artists and brands are striking more creative and collaborative partnerships than ever before. Listen in for a candid insider’s perspective on what’s new in the art world and how it will inform live experiences in the years to come.
    Presented By:
    3:45 PM – 4:30 PM
    AddAdded to My Agenda
    Click to add or remove this session from your Personalized Agenda.

    TRANSFORMING YOUR MOBILE TOUR INTO A SELLING MACHINE WITH ADULT SWIM

    “Rick and Morty” fans are a dedicated bunch, but you don’t have to love the show to appreciate the genius of the Adult Swim show’s nationwide Don’t Even Trip Road Trip featuring the notorious Rickmobile. Step inside this award-winning mobile pop-up shop for a glimpse at how an entertainment franchise used a truck customized to look like the show’s drooling title character to engage thousands of fans—and ultimately sell more than 100,000 pieces of branded merchandise. Learn how to create experiences that are “aggressively authentic” to the brand, how to attract and cultivate fan bases across the country and how to transform a mobile tour into a sales-generating operation. And if you missed it, don’t worry—the Rickmobile will be back on the road in 2019!
    Presented By:

    Thursday | May 16

    11:45 AM – 12:30 PM
    AddAdded to My Agenda
    Click to add or remove this session from your Personalized Agenda.

    HOW TO STAND OUT AT POP CULTURE CONVENTIONS AND EVENTS

    Gamers, movie lovers and comic-book fans are tough but important audiences. In this session we’ll take a closer look at the world of pop culture conventions and events to understand how brands can carve out mind space and brand equity in an incredibly crowded environment. Hear from endemic and non-endemic brands what strategies have worked for them, and what advice they have for anyone just cracking into the scene. Learn what tactics draw and keep crowds and what innovative ideas are changing the landscape at the world’s biggest fan conventions and events.
    Presented By:
    2:00 PM – 2:45 PM
    AddAdded to My Agenda
    Click to add or remove this session from your Personalized Agenda.

    HEALTH AND WELLNESS ACTIVATIONS: JAYBIRD’S ‘MINDFUL’ NYC MARATHON ACTIVATION

    To give its wireless headphones (designed for athletes) a boost among runners, earbud maker Jaybird created an unexpected three-day activation at the 2018 NYC Marathon that used the power of sound to enhance fitness experiences. Get up to speed on the growing health and wellness space, and see how Jaybird carved out a unique presence, and cultivated brand equity, on one of the sports world’s largest stages. Tour the “hammock forest” and listen in to some of the sounds shared with attendees. Challenger brands, take note—this session is chocked full of insights and ideas for you.
    Presented By:
    3:00 PM – 3:45 PM
    AddAdded to My Agenda
    Click to add or remove this session from your Personalized Agenda.

    ENGAGING ELECTRONIC DANCE MUSIC FANS: A BRAND MARKETER’S GUIDE

    Electronic Dance Music, or EDM, is a unique genre that comes to life across dozens of music festivals every year—and it shows no signs of stopping. Get to know this fast-growing music niche a little bit better and learn what makes these beat-loving fans travel and turn out in droves to dance, dance and dance some more. Step inside Corona’s successful EDM strategy for a closer look at how its engaging fans, and hear from industry insiders what turns EDM fans off, what turns them on and how you can engage this vibrant music scene in an authentic way.
    Presented By: