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Paula Beadle
Vice President, National Promotions & Partnerships, Experiential Marketing
Washington Mutual

Paula Beadle's career has included leadership positions in media, sports and brand marketing. Her career began at Mid-America Festivals and Minneapolis Aquatennial. She then joined the Minnesota Vikings as marketing director and later joined Clear Channel before finally landing at WaMu. Paula is responsible for the company's national sponsorship and promotion strategy. She has managed the portfolio of 50 regional sponsorships, partnership with the Latin GRAMMYS, and most recently launched the WaMu LIVE entertainment program.

Phil Bockhorn
Senior Manager, Global Auto Shows, Multi-Brand Events
Chrysler

As Chrysler's senior manager of global auto shows and multi-brand events, Phil Bockhorn annually directs the implementation of over 100 projects around the world. His responsibilities encompass all aspects of show production: Strategy, budget, design, fabrication, logistics, on-site staffing and activities, lead collection and management, vehicle preparation and transportation, merchandise displays, and research.

Sharon Brown
Senior Sports Marketing Manager
Motorola

As manager for Motorola, Sharon leads the strategic and execution development for all sponsorships within North America. This primarily includes the NFL marketing programs during the season and all activation with all 32 NFL teams. Sharon holds a Bachelor of Arts degree from Rice University and is currently attaining her MBA.

Andrew Coates
Marketing Managing
Lion Nathan Brewery

Andrew has worked in brand, retail, e-tail and innovation marketing for 15 years for companies such as Coke, KFC, Pepsi, Southcorp Wines, CoShopper.com and Lion Nathan Australia (brewers of XXXX GOLD, Australia's second largest beer). He still likes making big ads, but loves his XXXXGOLDBeachCricket.com and XXXXANGELS.com experiential campaigns.

Chris Contino
Vice President of Marketing
Culver Franchising System, Inc.

Chris Contino has helped make Culver's a hit with guests since 2003. Prior to that, he pitched at the McDonald's Corporation. He has also hit for Burger King, Dunkin Donuts and Baskin Robbins. He started his career in the advertising agency leagues in Chicago, where he teamed up with Leo Burnett, HCM, NW Ayer and Campbell Mithun. He has over 20 years of practice in experiential marketing.

Amy Curtis-McIntyre
Former VP Marketing
JetBlue

Curtis-McIntyre has achieved tremendous results in one of the most difficult and highly competitive industries in the world-the commercial airline industry. As the vice president of marketing at JetBlue Airways, she set the standard for innovative, effective marketing that got results in the most difficult of economic circumstances. She joined the company at the concept stage and was the key person in the development of the company's hip and cheeky brand, and played a lead role in JetBlue's phenomenal growth. For her efforts she was named Advertising Age's "Marketer of the Year", while less than three years after its debut, readers of Conde Nast Traveler magazine named JetBlue "Best Domestic Airline". Before joining JetBlue, Curtis-McIntyre was vice president, marketing at Virgin Atlantic Airways and director, advertising and promotion for Celebrity Cruises.

Doug Dixon
Manager, Brand Marketing, Holiday Inn Hotels & Resorts
InterContinental Hotels Group

Doug Dixon is manager, brand marketing, Holiday Inn Hotels & Resorts for InterContinental Hotels Group (IHG). Doug is responsible for activating the Holiday Inn Racing program, promotions, and on-property communications. He began his hospitality career in 1989 and held various positions at Holiday Inn hotels prior to joining the IHG corporate team in 1995. Prior to joining the Holiday Inn Brand Marketing team in 2004, Doug held various positions within IHG in distribution marketing, worldwide sales and revenue management.

Debbie Estes
Director of Event Marketing
Best Buy

Debbie Estes has served as director of Event Marketing at Best Buy since 2000. Prior to this, Estes held a number of event marking leadership positions at brands like Target and Dayton's/Marshall Fields (now Macy's). She was responsible for major market grand openings in New York City and Chicago and created entertainment tie-ins with entertainers like Rolling Stones, U2 and Elton John. She also worked community relations projects like the restoration of the Washington Monument, the National Parks, Target House at St Jude's Children's Research Hospital and Fisher House.

Kathy Faith
National Manager-Experiential Marketing
Hyundai

Charged with consistently delivering measurable results, Kathy lives day-in-and-day-out with raising awareness, creating brand lift, increasing product consideration, generating sales and driving owner retention and loyalty. She's a familiar face around properties including the PGA Tour, Olympics, USTA, FIFA World Cup, WUSA and AYSO, Triple A Baseball, and more. Taking that extra step, Kathy has special affinity and a history with integration of cause branded marketing with Hyundai's Hope on Wheels, Soccer for Hope, Points of Light Foundation, ARCO's employee and retiree volunteer program, and Corporate Volunteer Council of America.

 

Mary Ferhnstrom
Senior Manager of Corporate Event Strategy
Cisco Systems

Mary Fehrnstrom is senior manager of Corporate Event Strategy at Cisco Systems where she leads the development of an event portfolio management and strategy globally . She helps to identify the greatest opportunities to further our brand strategy through the use of events. Prior to this role, Mary managed the Cisco Marketing Events team, responsible for the management and implementation of Cisco's proprietary customer events. Before joining Cisco, Mary worked as director of Event Marketing at Informix Software, Special Events Manager at Columbia University and a sales account executive for AT&T.

Jeffrey J. Fulgham
Chief Marketing Officer
GE Water & Process Technologies

Jeff was appointed chief marketing officer of GE Water & Process Technologies in 2006. In this role, Jeff and his team are responsible for all global marketing activities including market segmentation, regional and product marketing, business analytics, commercial and technical training, marketing communications, product launches, events marketing, and strategic business planning, and for leading GE corporate marketing initiatives at Water, including ecomagination, branding and advertising.

Edward Gala
Vice President, Corporate Marketing
Xerox

Edward A. Gala is vice president, Corporate Marketing at Xerox Corporation, responsible for strategic marketing, advancing the company's brand profile through global events and sponsorships, collaterals and messaging, customer insight and market research initiatives. He was appointed to this position in July 2007. Prior to his current role, Gala served as vice president of Worldwide Public Relations. He lives in Rochester, NY with his wife, Luanne, six children and two Shih Tzus.

Mark P. Henneberger
Vice President Shows & Events
Wal-Mart Stores, U.S.

Mark Henneberger joined Wal-Mart from advertising agency, BBDO Detroit in 2006. Mark worked for over 20 years in the Detroit area producing film and video projects, live shows, press conferences, business meetings, and special events. Clients included Chrysler, Payless Drugs, Mopar, United Way of S.E. Michigan, Jeep, Boys and Girls Clubs, Dodge Motorsports, and the Dentsu Corporation.

Lisa Holladay
Manager, Brand Experience Marketing
Mercedes-Benz USA

Lisa Holladay is the manager of brand experience marketing at Mercedes-Benz USA (MBUSA). In her current role, she oversees experiential brand strategy including lifestyle, fashion, sports, entertainment, consumer initiatives and partnerships. Prior to joining MBUSA, Lisa held marketing positions with an educational trade association and the non-profit Challenger Center for Space Science Education. She began her career with Edelman Public Relations in Washington, DC.

Craig Johnson
Brand Director
Pernod Ricard USA

Craig Johnson started his professional career as a packaging engineer for BIC Corporation and quickly became a marketer, working on a fashion line of writing instruments for kids. Craig entered the luxury spirits category as director of marketing for Allied Domecq; managing brands as diverse as Laphroaig Single Malt and Midori. After coming to Pernod Ricard USA, Craig joined The Glenlivet brand team where he initiated Pernod's first major pop-up event program - The Glenlivet City Links. He then became brand director for Chivas Regal and launched Chivas Studio, a pop-up event program with a Hispanic music overlay. In 2007, Craig became brand director for Stolichnaya Vodka.

Y. Rosie Madison
VP-Industry Marketing
Xerox

Rosie Madison is vice president, Industry, Applications and In Plant Marketing, Production Systems Group for Xerox Corporation. She's been with Xerox for 30 years. Rosie's team provides market insight, trend information and marketing plans for targeted industries. Rosie was most recently director, Global Events and Integrated Collaterals at Xerox and also served in other roles at the company including sales support management, product launch management and director of Integrated Collaterals Operations.

Missy Maio
Manager of Field Marketing, Central Atlantic Region
Dunkin' Donuts

A 20 year veteran of the hospitality and franchised restaurant business, Missy Maio manages the marketing activity of Dunkin' Donuts NY DMA. She's responsible for negotiating, and activating Dunkin's numerous professional sports sponsorships and partnerships, music and entertainment properties, and manages all local advertising media and public relations efforts for the nation's largest market.

Peter McKillop
Senior VP
Bank of America

Peter McKillop is the Global Consumer & Small Business Banking Communications executive at Bank of America. His primary focus is telling the best story possible about the consumer bank to associates, customers and shareholders. He is responsible for developing and executing an integrated communications strategy, leveraging the best messages from the manufacturing, distribution and operation segments of Global Consumer & Small Business Banking. Before joining Bank of America in 2004, McKillop led Corporate Marketing and Communications as managing director for JPMorgan Chase in Asia. Prior to that, he spent five years as managing director for the communication consultancy, Burson-Marsteller.

Bill Moseley
Associate Director - Sponsorships & Events
AT&T

A 10-year vet of the Telecommunications Industry with four years specializing event marketing, Bill Moseley manages the majority of AT&T's experiential marketing assets, which include in-venue Fan Zones and mobile marketing tours. In addition, Bill manages activation of AT&T's music platforms via the Lollapalooza and Austin City Limit music festivals and AT&T's naming rights sponsorship of the Williams Formula 1 Racing Team.

Carol Patterson
Events Manager
Cognos

Carol Patterson is a seasoned event marketing professional. In her current role with Cognos, a leading software company, Carol manages a customer conference that has grown 50% in the last two years. Cognos is always open to implementing innovative ways to improve the customer, partner and employee experience - not just on-site but pre and post conference as well.

Richard Peeler
Director, Corporate Event Marketing
Intel Corporation

Ric Peeler is director of Intel Corporation's Corporate Event Marketing organization. Ric is responsible for strategic planning and execution of Intel's worldwide executive speakership program, corporate tradeshows, product launches, experiential programs, and corporate sponsorship activations. As an active member of the Technology Event Marketing Strategy Council, Ric champions the utilization of event measurement metrics.

Robert Pollack
Vice President, Brand and Market Positioning
Boeing Commercial Airplanes

Robert Pollack was named vice president of brand and market positioning for Boeing Commercial Airplanes in October 2002. As the leader of this newly created strategic marketing team, Rob leads the effort in crafting the Boeing Commercial Airplanes' brand. Rob and his team work closely with sales, product groups and communications to ensure brand identity is communicated in a relevant and exciting way with both internal and external constituencies. As a result of his efforts, Rob was named a Best Marketer in 2006 by B to B Magazine. Prior to his joining Boeing Commercial Airplanes, Rob was based in London as the vice president of marketing for Motorola.

John Pollard
Brand and Marketing Strategy Lead
Microsoft

Over the span of his career John worked in various marketing strategy, branding, and product management roles and has worked with some of the most recognizable companies and brands in the world including Ray-Ban sunglasses, Coke, Johnson & Johnson, Pepsico, Oracle, SC Johnson, Brown Forman, L'Oreal and Pfizer. At Microsoft John leads the Microsoft's experiential branding initiative that represents significant strategic step for Microsoft and an evolution in experiential branding tactics—deploying genuine technology showcase environments across the hospitality, travel and sports and entertainment industries.

Karen Klei Schlosser
Brand Manager, Prilosec OTC®
Procter & Gamble

Passionate for the art and psychology of the marketing discipline, Karen Schlosser has found herself managing Prilosec OTC, one of the most exciting business ownership roles at Procter & Gamble. While leading Prilosec OTC, she has been able to experience the power of truly 360° marketing-surrounding Joanne (our consumer and best friend) with communications when and where it is relevant to her. And by the way-it has delivered stellar business results!

Terry Shorrock
Director, Shows & Events
Panasonic Corporation of North America

Terry Shorrock has 23 years tenure at Panasonic Corporation of North America. He has spent the last 10 years in trade show, event and sponsorship marketing and has directed Panasonic's trade show programs at Fall Comdex, CES, and NAB since 1997. He is the director of sponsorship marketing for Panasonic's US Olympic Program and is the director of Panasonic's Astrovision Video Screen in Times Square New York.

Paul Snyder
Vice President, Operations Brand Management and Business Development
InterContinental Hotels Group

As vice president, operations Brand Management and Business Development, Paul oversees marketing and strategy for the InterContinental Hotels management contract business. He also works extensively with the IHG development group on potential joint ventures, IHG owned projects and on the acquisition of new management contracts. Paul served as director, Brand Marketing Performance Strategy & Planning, where he was responsible for performance measurement, competitive benchmarking and strategic brand planning for InterContinental Hotels Group brands. Before joining InterContinental Hotels Group in January 2003, Paul was senior manager, Brand Management Competitive Intelligence and Analysis with Marriott International.

Leigh Strinsky
Manager, Online Programs
Cruise West

A former cruise ship captain with Cruise West, Leigh moved from the high seas to the virtual world in 1997 and has been facilitating personal connections in a virtual world since 2002 with Cruise West's innovative webinar program. Leigh firmly believes that information, shared through real time connections, establishes trust, value & credibility, in turn, inspiring confidence and action.

Deborah Taylor
Director, Local Marketing Integration
Starbucks Coffee Company

Deborah has over 20 years of agency and client experience in advertising and marketing. She has developed unique, non-traditional campaigns for companies such as Nordstrom, Clorox, Hewlett Packard and Microsoft. Deborah has been with Starbucks for three years in positions with the company's in-house agency, field marketing and marketing integration.

Aaron Travis
Advertising & Promotions Manager, Photo Specialty Channel
Sony Electronics

Aaron is responsible for managing the Digital Imaging business within the photo specialty channel for Sony Electronics. As a part of the Digital Imaging & Audio Division team Aaron assists with the development and activation of customized advertising, merchandising, promotions and special events. Aaron is a graduate of the University of Illinois-Champaign with a BS in Kinesiology, Georgia State University with an MS in Sports Marketing, and the Kellstadt Graduate School of Business with an MBA.

Heather Umen
Director of Brand Experience and Event Marketing
WE tv

Heather joined WE tv in January 2005, to serve as the director of event marketing. In this role, she was responsible for all internal, consumer, and trade events for the network. Additionally, she controlled and executed the network premium programs and brand elements. Shortly after her arrival at the network, she was also charged with spearheading WE Empowers Women, WE tv's public affairs initiative. Combining her events and public affairs responsibilities, her title was recently changed to director of brand experience and event marketing for WE tv.

Judah Zeigler
Associate VP Retail and Consumer Marketing
Sharp

Judah Zeigler manages the Retail & Consumer Marketing Group for Sharp Electronics. In that role, he and his team are responsible for Sharp's sponsorship portfolio, retail marketing and training, trade shows and events, marketing communications, e-marketing, channel marketing programs and marketing services, and general B-to-C consumer marketing initiatives.