Workshops

EMS starts with optional afternoon first-day workshops that kick-start the EMS experience where attendees choose from the below topics. (Workshop admission requires a Tues/Weds or Three Day All Access Registration.)

Tuesday | May 14

1:30 PM – 4:30 PM

WORKSHOP: EXPERIENTIAL MARKETING 101

Back by popular demand after a national tour spanning four cities attended by more than 1,000 marketers—and updated with 100% new case studies—our “intro” class on experiential marketing is designed for up-and-coming event marketers, or those who might be seasoned in other areas of marketing but new to this industry. In this rapid-fire afternoon master class presented by EM editors, attendees will get:

  • Perspective: Inside the rise of experiential marketing and its role in the 2019 marketing mix
  • Insights: How top brands and agencies are evolving their event and experiential campaigns
  • Ideas: Exclusive overviews of experiential strategies, event research and industry trends
  • Best Practices: What successful experiential brands and event marketers have in common
  • Check lists: The 16 core types of campaigns, the top KPIs you should be measuring, and more
  • Trends: The top trends and keywords impacting the industry in 2019
  • Examples: Steal-worthy ideas from the most expansive case study library on the planet
  • Peer-to-Peer Advice: Real-time tips and questions answered by a panel of brand-side marketers
  • Practice: A fun, collaborative workshop exercise designed to reinforce what you’ve learned
  • Presented By:
    2:30 PM – 4:30 PM

    WORKSHOP: BANDS AND BRANDS: MAKING BEAUTIFUL MUSIC TOGETHER

    There may be no more powerful device in the event marketer’s toolkit than music. It excites a crowd. It stirs emotions. And it creates connections between once-in-a-lifetime moments and your brand. But music partnerships are an increasingly crowded and evolving space to navigate. In this session, we’re turning it up to 11 to give you the tools and insights you need to develop smart and authentic artist partnerships, and use music in highly personalized (and legal) ways across your entire portfolio. You will learn:

  • How to carve out equity and mind share at today’s hottest music festivals
  • How to partner creatively and effectively with bands and music artists
  • How to get song clearances and rights for digital content and live experiences
  • Insights and advice from some of the leading brand + artist partnerships in the industry
  • Forecasts on the future of the music business and how it will impact events
  • Technology tools and trends to help you personalize your events based on musical preferences
  • Insights from music artists on what makes a brand partnership worthwhile—for them
  • 2:30 PM – 4:30 PM

    WORKSHOP: CONTENT CREATION BASICS FOR EVENT MARKETERS

    From shooting event video and editing content for streams, to event photography tips and tricks and prepping experiential content for social media—Content creation and management, (yes, that’s Content with a capital “C,” folks)—is the must-have skillset for the modern event marketer. In this workshop we will roll up our sleeves and get hands on with the tools and strategies every experiential marketer needs to be the Content guru they have to be in 2019—and beyond. You will learn:

  • Cinematography tips from video experts—what to shoot and how to shoot it
  • Editing tips from the pros—including tips on user-friendly tools and software
  • Social media best practices—what content is performing now, and why
  • Event design strategies—how to create a content-rich space worth shooting and sharing
  • Streaming strategies—the tech you need (and what it costs), to stream your event
  • Low-cost, low-tech strategies—how to use your phone to shoot and share great content