Opening Keynote
Brad Hiranaga,
Chief Brand Officer, North America, General Mills
October 21 | 9:30-10:30 AM
Kick off your morning with a front row seat as we dive deep into one of the most prolific marketing portfolios on the planet. Yep, we’re talking General Mills, a company whose family of products doesn’t just represent some of the most iconic brands in the world (Cheerios, Nature Valley, Yoplait, Annie’s, to name just a few)—it represents some of the most innovative marketing campaigns as well. Listen in as the head of the Brand Experience organization takes you inside General Mills’ marketing methodology for exclusive insights into how his team is keeping legacy brands relevant and fresh for new generations while building modern brands and driving growth.
