We’re kicking off our first full day at EMS with an exclusive look at one of the most disruptive marketing portfolios in the world. That’s right, we’re going inside the world of the “King” for a rare look at how the brand’s architects have developed his unique personality and place in the market. Learn how Burger King leverages all of its marketing tools, from live experiences to digital content, to build new fan bases while constantly reupping its ability to surprise and satisfy long-time loyalists. Hear how the brand ideates its marketing concepts, and how it decides what risky moves are worth it. Get a first-hand perspective on building and maintaining a competitive brand in 2020 and beyond.
Chief Brand Officer, North America
Chief Brand Officer, North America, General Mills
October 21 | 9:30-10:30 AM
Kick off your morning with a front row seat as we dive deep into one of the most prolific marketing portfolios on the planet. Yep, we’re talking General Mills, a company whose family of products doesn’t just represent some of the most iconic brands in the world (Cheerios, Nature Valley, Yoplait, Annie’s, to name just a few)—it represents some of the most innovative marketing campaigns as well. Listen in as the head of the Brand Experience organization takes you inside General Mills’ marketing methodology for exclusive insights into how his team is keeping legacy brands relevant and fresh for new generations while building modern brands and driving growth.
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