Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!

Wednesday | May 15

6:30 AM – 7:15 AM
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ADD-ON EXPERIENCE: WAKE-UP 5K RUN

Join other EMS runners for three (or if you want, six) miles of networking. Each morning we will take a jog amid some of Las Vegas’ best run routes. Group stretch in the Caesars Palace lobby at 6:20 a.m.; group leaves at 6:30 a.m. *BONUS! Runners will receive an exclusive EMS Running Club t-shirt with their registration materials. Cost: $10. (Pre-registration required. No walk-ups will be accepted.)
6:30 AM – 7:30 AM
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WOMEN IN EVENTS WAKE-UP BOOT CAMP

Get your heartrate pumping as start the day off in our first-ever EMS Boot Camp Workout—this high-intensity workout will start with a stretch and then build into a calorie-crushing workout you (and the rest of the EMS ladies) will talk about all day. Pre-registration is required.
7:30 AM – 8:15 AM
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BREAKFAST

Get up and come on down for a cup of coffee, some morning fuel and many conversations with fellow attendees.
7:30 AM – 7:45 AM
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FIRST TIMER ORIENTATION

Join other EMS first-timers for a quick 15-minute overview focused on the agenda, choosing the right sessions and how to successfully navigate, network and get the most out of EMS.
8:15 AM – 9:00 AM
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MERCEDES-BENZ KEYNOTE

Presented By:
9:00 AM – 12:30 PM
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BRAINDATES: ONE-ON-ONE CHATS AND GROUP DISCUSSIONS YOU JOIN OR CREATE

Room: BRAINS DATE LOUNGE IN EXHIBIT HALL
This year, we are excited to help attendees spend more time with one another with Braindates—the collaborative learning platform that enables attendees to learn from each other. Braindates are one-on-one or small group conversations that you get to book with others leading up to and during the Summit. Name a topic you want to discuss and others can jump into your Braindate. Or, look for a Braindate that interests you and join it. You can also go one-on-one with a fellow attendee you’d love to chat with. The Braindate lounge will be open throughout the show. We even have a special block of poolside Braindates planned for May 16th. Hello, sunshine! The Braindates platform is now open so make a list of what you want to talk about, learn about and share at the show—and we’ll see you at the Braindate lounge! Click here to get started: emsummit.braindate.com Need more guidance? Don’t hesitate to reach out: EMSummit@braindate.com
9:00 AM – 9:45 AM
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COFFEE BREAK

Grab some java, chat up fellow attendees and meet with the industry’s best experiential partners in the Solutions Center.
9:45 AM – 10:30 AM
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WHITEBOARD PEER-TO-PEER DISCUSSION: EVENT MEASUREMENT

Room: HIGHMARK HUB (MIDDLE OF EXHIBIT HALL)
You bring the problems and the questions, we bring the experts. Join your peers and industry pros for candid and casual problem-solving discussions on specific issues.
Presented By:
  • Ben Grossman, SVP, Group Strategy Director, Jack Morton Worldwide
9:45 AM – 10:30 AM
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2020 FUTURECAST WITH IBM: PREDICTIONS ON THE FUTURE OF EXPERIENCE MARKETING

Room: FORUM 1-4
We’re living in a digital age that’s driven many consumers to crave analog experiences more than ever. In this session, IBM will give you a taste of the cutting-edge technology that’s infiltrating events today, and the tech that will drive the industry in the future. Then we’ll flip the script and talk about striking the right balance between analog and digital engagements, and how the synergy between the two will become the sweet spot for best-in-class experiences. Get a sneak preview of some of the new IBM technologies you might use someday, like natural language tool Project Debater, and how technology will be leveraged in the future to create more bespoke content and personalized live experiences.
Presented By:
  • Erin McElroy, Program Director of Marketing Innovation, IBM
9:45 AM – 10:30 AM
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B-TO-B EVENT CONTENT: HOW SAP IS USING CONTENT AND EVENTS TO DRIVE EACH OTHER

Room: FORUM 5-8
Things are about to get interesting as the worlds of content marketing and event marketing collide and start generating more powerful, targeted and effective integrated marketing campaigns. Step inside SAP’s marketing organization to see how—and why—a world-class brand is ramping up its content and event collaboration. Take a look at an organizational case study on what happens when you break down silos and reengineer your event strategies with content top of mind. Learn how to leverage live events as content generation platforms for the entire marketing mix, and how to create inspired environments that compel attendees to create and share content.
Presented By:
9:45 AM – 10:30 AM
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MULTI-CITY TOURS: T-MOBILE’S GUIDE TO EXECUTING NATIONWIDE EMPLOYEE EVENTS

Room: OCTAVIUS 21-23
Multi-city tours can seem like a daunting proposition from a budget and logistics standpoint but few live event strategies are as effective at localizing, motivating and inspiring employees. Find out how T-Mobile plans and executes its multi-city tours for maximum impact and efficiency. Go along as the team discusses its strategy for its most recent seven-city, eight-week tour that ultimately touched 15,000 employees. See how the brand communicates with, trains and motivates its frontline employees, and learn what pitfalls to avoid—and efficiencies to leverage—when planning a multi-city tour.
Presented By:
9:45 AM – 10:30 AM
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THOUGHT LEADERSHIP: ACHIEVING ESCAPE VELOCITY - HOW SPLUNK SIMPLIFIED, INNOVATED AND OPTIMIZED THEIR EVENTS

Room: OCTAVIUS 17-19
After being burned by rigid, unreliable event management software, Splunk was tired of saying "It will be better next year." In this practical session, learn how Splunk took the work out of workflows (and every other aspect of event management) and gave attendees a consistent, engaging event experience with a fraction of the effort. Leave with tips and tricks to improve your next event while lowering your stress.
Presented By:
  • Sarah Mills, Senior Manager of Event Technology for the Global Event Marketing, Splunk Inc
  • Brian Gates, SVP Marketing & Strategy, RainFocus
9:45 AM – 10:30 AM
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ADIDAS’ NEXT-GEN ACTION SPORTS EXPERIENCES

Room: OCTAVIUS 7-11
As the kids of the ‘80s and ‘90s age up, brands need to work harder to keep action sports relevant to younger consumers. Go inside the Adidas playbook to see how the brand is leveraging its long heritage in skateboarding to create new contexts and connections with future action sports fans. From recreating Southern California’s iconic Venice Pavilion, to fresh partnerships with hip-hop artists, to brand new proprietary event platforms, learn how Adidas is using live events to energize the maturing action sports space.
Presented By:
9:45 AM – 10:30 AM
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BUILDING FANDOM WITH THE GEN Z AUDIENCE

Room: OCTAVIUS 14-16
Move over Millennials. Gen Z has become the largest single population segment nearing 87 million people and accounting for 26 percent of all people in the U.S., yet many marketers are still struggling to understand this generation. In a world with ever-increasing programming, TV options and other distractions fighting for the eyeballs of Gen Z, Xfinity is connecting young consumers with the content, experiences and events they’re passionate about and building brand love with peer-to-peer initiatives and Gen Z generated social content that drives more than just numbers. In this session, we’ll dive into Gen Z outlining who they are, what they want—and why you should care. We’ll identify best-practices for brands, the “what works” and “the how” of engaging and building fandom with the Gen Z audience.
Presented By:
9:45 AM – 10:30 AM
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MEGA CASE STUDY: GOOGLE AT CES 2019

Room: OCTAVIUS 1-4
Google’s CES activation, which featured a theme park-style ride, was the most talked-about brand experience at this year’s show. We’ll take you inside the strategic thinking, development process and the logistical hurdles the brand navigated to bring its activation to life. It’s a case study in how industry leaders are reinventing and disrupting experiential marketing to meet today's technological and cultural climate. And as TechCrunch said: "The work and engineering that went into this—and the quality of what they built for something that’ll only be here for a few days—is seriously absurd." Fasten your seatbelts for this one, folks.
Presented By:
  • Andrew Rossi, Business Lead, Google Events + Experiences
  • Marcelo Alba, Creative Strategy for Events and Experiences, Google Events + Experiences
  • Robin Lickliter, Chief Experience Officer, Sparks
10:45 AM – 11:30 AM
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HOW MICROSOFT FOSTERS DIVERSITY AND INCLUSION AT EVENTS

Room: FORUM 1-4
One of the industry’s most pressing issues is also one of the most challenging to navigate. Get a behind-the-scenes look at how Microsoft is refining and prioritizing its diversity practices across its entire organization—and how those practices translate at its events. Learn what steps you can take to build a thoughtful diversity and inclusion program at your organization, how to move your best intentions into action and what common pitfalls to avoid along the way. Walk away with the tools you need to start creating a more inclusive culture and event practice, and then join the conversation for more insights at our diversity and inclusion panel at 11:45.
Presented By:
  • Kati Quigley, Senior Director-Marketing Communications, Microsoft
10:45 AM – 11:30 AM
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THE ‘CONSUMERIZATION’ OF B-TO-B EVENTS: EXCLUSIVE RESEARCH

Room: FORUM 5-8
SXSW. Burning Man. Coachella. These types of events are thrown around a lot as inspirational benchmarks when programming b-2-b events and trade show programs. But what's causing this trend and is augmenting your event program to be more consumer-centric effective? Be the first in the industry to see the results from a historic new survey focused on the white-hot “consumerization” of b-to-b events space — and hear how marketers are redesigning their b-to-b events as more b-to-c and b-to-h experiences to connect with a new breed of b-to-b event attendees. Get access to data from brand marketers on which elements of their b-to-b events are getting recast as more consumer-esque experiences and see results from a separate survey of b-to-b attendees asking how they themselves would define a killer b-to-b event. We’ll also show off a few case studies of b-to-b events that are getting redesigned with a consumer-ish eye.
Presented By:
  • Michael Hughes, Head of Data & Insights, Event Marketer Magazine, Event Marketer Magazine
  • Marc Herron, Senior VP-Strategy, Sparks
10:45 AM – 11:30 AM
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STRATEGIC SAMPLING TACTICS THAT CUT THROUGH THE CLUTTER

Room: OCTAVIUS 21-23
As marketers, you know that "heart sells” better than "hard sells." But with so many choices for consumers popping up every day, how do brands break out of the clutter? In this panel, we share how natural and organic meat producer Applegate pairs partnerships, mobile tours and other experiential strategies to elevate its sampling campaigns. Learn how Applegate tapped into the spirit of the holidays with a Bacon Express sampling tour with The Rockettes, and how it created the world’s first Whole30 Approved café to enable product sampling and authentic connections with its customers. Walk away with new ideas you can apply to your sampling campaigns, and a fresh perspective on where sampling is going in 2019 and beyond.
Presented By:
  • Lauren Crane, Brand Experience Manager, Applegate
  • Le-La Cloutier, Manager of Communications and Strategic Partnerships, Applegate
  • Caitlin Fischer, Senior Associate Manager of Communication and Strategic Partnership Activations, Applegate
  • Ada Chan, Creative Director, Cyrano Rox
10:45 AM – 11:30 AM
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AMERICAN EXPRESS’ ‘HUMAN-CENTRIC’ BUSINESS ACTIVATIONS

Room: OCTAVIUS 7-11
To help showcase its exclusive brand offerings and its spirit of best-in-class service, American Express is taking a decidedly human-centric approach to its activations. Case in point: CES 2019, where consumer-friendly creature comforts like charging stations, a lounge, a cookie bar, professional headshots, a sneaker-cleaning station and a hand-massage and phone-cleaning service were just some of the ways the brand connected exhausted attendees—and their emotional needs—with what the brand has to offer. Learn how to identify what your business audience is lacking, and how to match it with the attributes of your brand. Amp up your “emotional IQ” on your b-to-b audiences. Leave with a better understanding of how you can make stronger and more meaningful connections with your business audiences.
Presented By:
10:45 AM – 11:30 AM
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THE DELL GUIDE TO UPGRADING GENERAL SESSIONS AT B-TO-B EVENTS

Room: OCTAVIUS 14-16
General sessions are the staple of most successful conferences, but they are increasingly high-stakes games when it comes to getting—and keeping—the attention of today’s attention-span-challenged attendees. That’s why Dell Technologies approaches every general session with an eye towards reinvention. In this session, you’ll learn what storytelling strategies, content tools and A/V technologies the brand is deploying to enhance its Dell Technologies World keynote experience for more than 13,500 attendees. Learn how to strike the right balance between content, narrative and cutting-edge tech tricks to create a compelling general session that resonates with attendees. Walk away with fresh ideas you can apply to your next general session and a sneak preview of the A/V tools you’ll want at your next show.
Presented By:
  • Dan Preiss, Senior Director, Experiential Marketing, Dell Technologies
  • Kate Crotty, Director of Production, InVision Communications
10:45 AM – 11:30 AM
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UNDER ARMOUR SEMINAR: THE ESSENTIALS OF COLLABORATIVE SPORTS PARTNERSHIPS

Room: OCTAVIUS 1-4
With an industry-leading roster of athlete partnerships and a thriving portfolio of sports activations, Under Armour knows a thing or two about making sports fans brand fans. In this session, we will break down the keys to collaborative sports partnerships—insights that will help you craft the right activation strategies, partnerships and sponsorship deals for your brand. Learn what today’s sports fans crave, and what criteria to use when looking for your own sports partner. Get real-world insights on how to integrate your sports investments across everything from product design to event activation, and how to infuse a level of meaning and purpose into your partnerships.
Presented By:
11:45 AM – 12:30 PM
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WHITEBOARD: HUMAN-CENTERED DESIGN FOR EVENT MARKETERS

Room: HIGHMARK HUB (MIDDLE OF EXHIBIT HALL)
Human Centered Design (HCD) is a framework and methodology that involves using empathy to create products, experiences and services that truly meet the needs of the end-user. Pioneered by IDEO, a design and innovation firm, HCD can be applied towards any type of design, production and creation to strengthen deliverables' usability. This session will break down the HCD process for event marketers and provide actionable tips on applying it to your portfolios moving forward.
Presented By:
11:45 AM – 12:30 PM
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DIVERSITY AND INCLUSION BEST PRACTICES: PANEL AND DISCUSSION

Room: FORUM 1-4
Marketers under pressure to find a “token” person for their next panel are missing the point. In this panel, we’ll unpack the tough and thorny questions everyone has about diversity and inclusion: what it really means, how to create authentic and effective inclusion initiatives that foster fair representation across the stage and the entire event organization and what steps to take to foster a culture—and a mandate—of inclusion across your company. Bring your toughest questions and scenarios.
Presented By:
  • Kati Quigley, Senior Director-Marketing Communications, Microsoft
  • Lori Ann Pope, Head of Event Marketing, Global Small Business Group, Facebook
  • Shenique Coston, VP-Experiential, Empire State Development
11:45 AM – 12:30 PM
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‘FROM SCRATCH’: HOW TO BUILD A MOBILE TOUR

Room: FORUM 5-8
In this “from scratch” session, industry experts will take you inside L.L.Bean’s Mobile Pop-Up Shop to show you how to build a mobile tour from the ground up. Get a behind-the-scenes look at the mobile program that generated more than $1 million in sales and sold 2,000 pairs of Bean Boots (you know the ones). Learn how to craft the right strategy and objectives and how to align the production of your mobile experiences with your marketing goals. From budgeting to inclement weather protocols to managing the on-site experience with local staff and brand ambassadors, we break it alllll down into manageable steps you can apply to your own tour.
Presented By:
11:45 AM – 12:30 PM
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6 WAYS TO CREATE MEANINGFUL, PERSONALIZED B-TO-B EXPERIENCES WITH CISCO LIVE!

Room: OCTAVIUS 21-23
Smart b-to-b marketers know that personalization is the key to unlocking deep engagement with b-to-b customers and prospects alike. In this session, you’ll learn how Cisco’s flagship global event, Cisco Live, is leveraging omnichannel marketing, technology and data insights to create meaningful, highly customized experiences before, during and after the event—experiences that drive behavior, surprise and delight customers and create stronger emotional connections to its brand and events. See how you can use persona data and key customer “careabaouts” to craft personalized customer journeys and marketing campaigns that accelerate the buying cycle and drive business impact.
Presented By:
11:45 AM – 12:30 PM
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THOUGHT LEADERSHIP: NEXT-GEN TECHNOLOGIES THAT TRULY RAISE THE BAR...BUT NOT THE BUDGET (YES, IT'S TRUE!)

Room: OCTAVIUS 17-19
Looking for ways to deliver more “WOW!” at your next event with the same budget as last year? Worried that choosing new technologies is cost prohibitive? Learn how events large and small are using Next Gen tech like bleeding edge LED design, laser projection, inventive LCD solutions, and video mapping on drones to create excitement and engagement . . . all at a realistic cost. Imagine that, new technology that breaks all of the rules…but not the budget. Join WorldStage on a journey into next generation, state-of-the-art technical solutions and possibilities.
Presented By:
11:45 AM – 12:30 PM
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THE BUMBLE HIVE: INSIDE THE YEAR’S HOTTEST COLLABORATIVE CO-WORKING POP-UP

Room: OCTAVIUS 7-11
In the gig economy, hip co-working and collaborative spaces are a natural draw. Social networking app Bumble capitalized on the trend with a three-month pop-up activation on Melrose Place, called Bumble Hive LA, where Bumble app users could come to work, mingle, snap head shots and take in panels and talks with experts ranging from Gwyneth Paltrow to Rachel Zoe. In this session, we’ll take you on a tour of the pop-up for a deeper perspective on how the concept of a buzzing bee hive was brought to life using a modern, hexagonal theme and what environmental design strategies were used to create a vibrant space that lived and breathed the brand.
Presented By:
11:45 AM – 12:30 PM
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THE AR + VR FACTOR: HOW TO EFFECTIVELY CREATE IMMERSIVE AND IMPACTFUL EXPERIENCES

Room: OCTAVIUS 14-16
The combined market size for augmented reality (AR) and virtual reality (VR) is expected to grow exponentially from about $80 billion in 2020 to $569 billion in 2025, making the AR and VR factor a true reality when it comes to experiential marketing. Get a first-hand experience on how leading brands are leveraging AR and VR to optimize customer interactions that cultivate meaningful data to increase lead generation and drive revenue. Hear experts discuss AR and VR applications being used across a variety of verticals including sports, business, healthcare, gaming, and entertainment.
Presented By:
  • Raj Puran, Director of Client VR Business Development & Strategic Partnerships, Intel
  • Ashley Crowder, Co-Founder and CEO, VNTANA
11:45 AM – 12:30 PM
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MUSIC SPONSORSHIPS: HOW TO PARTNER EFFECTIVELY WITH BANDS AND MUSIC ARTISTS

Room: OCTAVIUS 1-4
Music sponsorships topped $1.5 billion in 2018, making it one of the fastest growing sectors of the industry. Get up to speed on the brand partnership opportunities that span the music industry today and what brands and artists should be looking for in a successful relationship. Get a behind-the-scenes look at several recent Uber campaigns that illustrate the nuances and best practices of today’s modern music sponsorships. Hear expert perspectives on where music sponsorships are going, plus helpful tips on how to engage, where to look for new talent and what you need to know to craft a deal that works for your brand—and the band.
Presented By:
12:45 PM – 2:00 PM
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BRAND X LUNCHEON

Room: HIGHMARK HUB (MIDDLE OF EXHIBIT HALL)
Be a part of one of the event industry’s greatest community development programs, the Brand X Challenge coproduced with MAS Event + Design. The national student design competition is produced every four years to raise awareness for the experiential sector among college students. This year more than 250 teams from 100+ colleges and universities signed up to design a mock experiential campaign for Uber. And more than 25 brand-side judges came together to help cultivate the next generation of our industry’s workforce. Come see some of the action from Brand X, get a taste of the submissions and then watch as we present the winning campaign and crown the actual team live on stage. An industry moment that only happens every four years.
2:00 PM – 6:45 PM
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BRAINDATES: ONE-ON-ONE CHATS AND GROUP DISCUSSIONS YOU JOIN OR CREATE

Room: BRAINS DATE LOUNGE IN EXHIBIT HALL
This year, we are excited to help attendees spend more time with one another with Braindates—the collaborative learning platform that enables attendees to learn from each other. Braindates are one-on-one or small group conversations that you get to book with others leading up to and during the Summit. Name a topic you want to discuss and others can jump into your Braindate. Or, look for a Braindate that interests you and join it. You can also go one-on-one with a fellow attendee you’d love to chat with. The Braindate lounge will be open throughout the show. We even have a special block of poolside Braindates planned for May 16th. Hello, sunshine! The Braindates platform is now open so make a list of what you want to talk about, learn about and share at the show—and we’ll see you at the Braindate lounge! Click here to get started: emsummit.braindate.com Need more guidance? Don’t hesitate to reach out: EMSummit@braindate.com
2:15 PM – 3:00 PM
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WHITEBOARD PEER-TO-PEER DISCUSSION: MOBILE TOURS AND VEHICLES

Room: HIGHMARK HUB (MIDDLE OF EXHIBIT HALL)
You bring the problems and the questions, we bring the experts. Join your peers and industry pros for candid and casual problem-solving discussions on specific issues.
Presented By:
2:15 PM – 3:00 PM
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GURU CHAT: AUTODESK + 20x200 FOUNDER JEN BEKMAN

Room: FORUM 1-4
In this “I/O” (Inside the industry/Outside the industry) chat, Autodesk marketer Kim Whinna Cottrell sits down with 20x200 Founder Jen Bekman to discuss the growing intersection between the art world and the event world. They’ll explore how—and why—gallery-style events are on the rise, and why artists and brands are striking more creative and collaborative partnerships than ever before. Listen in for a candid insider’s perspective on what’s new in the art world and how it will inform live experiences in the years to come.
Presented By:
2:15 PM – 3:00 PM
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EVENT SAFETY AND SECURITY: WHAT YOU NEED TO KNOW NOW

Room: FORUM 5-8
From weather events to terror events, today’s event marketers are more responsible than ever for their attendees’ health and safety. In this must-attend session, experts will unpack a checklist of action items you can use to make sure your programs are airtight. From proper documentation to venue selection to building a chain of command to screening strategies to hiring the right people, we’ll analyze every moment of the event timeline for its potential risk—and what to do about it. Walk away empowered to create the safety plan you need, plus the contingency insights required to handle the unexpected.
Presented By:
2:15 PM – 3:00 PM
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HOW TO CREATE SMART, SCALABLE ACTIVATION STRATEGIES

Room: OCTAVIUS 21-23
Sometimes a great activation idea can get in the way of a strategic one. In this session, you will learn how to craft an event strategy that maps your marketing goals to your best activation ideas (and not the other way around). Learn what key questions you should be asking to stay on course as you plan your event. Get better at getting to the “why” of your events, asking smarter and more revealing questions in your RFPs and aligning every piece of your activation to a clear objective. Discover the best ways to scale your strategies and your budgets. Become a master at weaving strategic thinking into everything you do.
Presented By:
  • Laura Lovas, Executive Director-Strategic Partnerships & Events, ABC
2:15 PM – 3:00 PM
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THOUGHT LEADERSHIP: GAME DESIGN FOR ENGAGEMENT: FROM POP-UPS TO ESCAPE ROOMS

Room: OCTAVIUS 17-19
Learn about the proven methodologies behind driving engagement through play and turn up the dial on interactivity. Presented by the team behind experiences for Intel, Capital One and the FDA, see how we've applied game design and innovative tech to facilitate play in everything from pop-ups and escape rooms, to team building on a global scale.
Presented By:
2:15 PM – 3:00 PM
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AT&T + ESPORTS: BUILDING HUMAN CONNECTIONS THROUGH NON-TRADITIONAL SPORTS

Room: OCTAVIUS 7-11
Esports is the fastest growing global sports phenomenon in history that marketers might know the least about. In this fireside chat, hear from leaders in this fast-moving space as they share their candid perspective on the nuances of the esports universe: what it is, who participates, why brands are adding esports to their overall sports marketing mix. Learn how AT&T is engaging this massive and growing audience of men and women both on and offline, and what’s required to stay one step ahead of the game with a sport that has invented a new way for fans and athletes (gamers) to play, watch and support their passion.
Presented By:
2:15 PM – 3:00 PM
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THE PEPSI MAX CHALLENGE: HOW TO REBOOT A LEGENDARY CAMPAIGN

Room: OCTAVIUS 14-16
One of the most iconic sampling programs of the past fifty years recently got a high-tech reboot in Europe where cutting-edge sensor technology played a central part in the success of the mobile campaign. See how the live engagement employed leading-edge technology to measure KPIs within the activation, and learn how tour staff continually tweaked the activation based on what the real-time results were telling them. Walk away with a better understanding of how event technologies can give you actionable insights you can use in real time. Plus, strategic tips and insights on bringing an iconic program back to life for modern audiences.
Presented By:
2:15 PM – 3:00 PM
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POWER PANEL: THE 2019 DREAM TEAM PANEL

Room: OCTAVIUS 1-4
Our March cover story comes alive as our inaugural B-to-B Dream Team comes together to discuss top trends, best practices and the future of the event discipline. Come experience some of the sharpest minds in b-to-b events, hear candid comments on face-to-face marketing and walk away inspired and excited about the future of your events.
Presented By:
3:00 PM – 3:45 PM
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COFFEE BREAK

Grab a refreshment, some coffee, chat up fellow attendees and meet with the industry’s best experiential partners in the Solutions Center.
3:45 PM – 4:30 PM
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TRANSFORMING A DIGITAL EXPERIENCE INTO A LIVE EVENT WITH THE NEW YORK TIMES

Room: FORUM 1-4
Digital products and online content create a unique marketing opportunity when it comes to creating face-to-face engagements. In this session we show you how to translate your brand, your digital content and your thought leaders into vibrant centerpieces of live events. From podcasts and social media to blogs and other digital formats, you’ll learn what technologies can help you connect your digital brands and assets IRL for a unifying and memorable experience. See it all in context through several New York Times case studies including the New Work Summit, New Rules Summit, Global Leaders' Collective Inaugural Meeting and more.
Presented By:
3:45 PM – 4:30 PM
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TRANSFORMING YOUR MOBILE TOUR INTO A SELLING MACHINE WITH ADULT SWIM

Room: FORUM 5-8
“Rick and Morty” fans are a dedicated bunch, but you don’t have to love the show to appreciate the genius of the Adult Swim show’s nationwide Don’t Even Trip Road Trip featuring the notorious Rickmobile. Step inside this award-winning mobile pop-up shop for a glimpse at how an entertainment franchise used a truck customized to look like the show’s drooling title character to engage thousands of fans—and ultimately sell more than 100,000 pieces of branded merchandise. Learn how to create experiences that are “aggressively authentic” to the brand, how to attract and cultivate fan bases across the country and how to transform a mobile tour into a sales-generating operation. And if you missed it, don’t worry—the Rickmobile will be back on the road in 2019!
Presented By:
3:45 PM – 4:30 PM
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INTERNAL EVENTS: HOW TO TELL (MANY) BRAND STORIES AT ONE EMPLOYEE EVENT

Room: OCTAVIUS 21-23
How do you create a clear and captivating narrative when you have not just one brand story to tell, but more than 30? In this session, learn how Marriott transforms a single internal employee event—its biannual Americas Leadership Summit—into an immersive platform that effectively communicates the unique personalities of 30-plus brands. Get tips on how to distill sub-brand value propositions into a concise, dynamic and entertaining experience that will resonate with attendees. And walk away with a “multi-brand” blueprint you can apply to your own conferences that will help you construct and program your show’s content in a way that makes every brand the star.
Presented By:
  • Diana Pavlov, Senior Director-Global Entertainment Marketing, Marriott International
  • Bruce Starr, Founding Partner, BMF
3:45 PM – 4:30 PM
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THOUGHT LEADERSHIP: CREATING BRAND WORLDS: FROM LIVE TO LIFE

Room: OCTAVIUS 17-19
Savvy brands connect with their audiences emotionally by approaching their live events as fully immersive brand worlds. This session will use case studies of events to demonstrate how to build your own brand world. Learn to create real emotion by creating a sense of wellbeing and belonging for attendees. From theme creation through execution, we’ll show you how to engage with all of your attendees’ senses and tie together every detail.
Presented By:
3:45 PM – 4:30 PM
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NBC TREND OF THE YEAR: IMMERSIVE THEATER BRAND ACTIVATIONS

Room: OCTAVIUS 7-11
Theater tricks have always been the signature of great events, but immersing attendees into a story or a scene—complete with actors, sets and elaborate narratives—takes a different strategic approach. Go inside one of the biggest trends of the year with the creative minds that produced them to understand what’s driving the trend and why consumers are craving engagements that scare them, titillate them and ask them to play more than a passive role. See examples of some of the year’s best immersive activations and get expert tips on who to hire (this Is key), how to tease out a storyline appropriate for your brand and how to make a cautious guest feel welcome in an engagement that requires full participation. And… action!
Presented By:
3:45 PM – 4:30 PM
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BRINGING YOUR BRAND PROMISE TO LIFE THROUGH EVENTS WITH L.L. BEAN

Room: OCTAVIUS 14-16
When research revealed that 95% of people’s time is spent inside, and nearly 50% of it is at the office, L.L. Bean jumped into action with an event strategy that delivered on its unique brand promise. Listen in as the team behind the brand’s “Be an Outsider” campaign breaks down the strategic thinking that ultimately resulted in the first-ever outdoor co-working space. Discover how to best unearth and unleash your brand’s most unique assets. Learn how to be disruptive without losing sight of your brand’s value proposition. Walk away with the insights you need to find new white spaces where your brand can play and make an impact.
Presented By:
3:45 PM – 4:45 PM
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PANEL DISCUSSION: WOMEN IN EVENTS

Room: OCTAVIUS 1-4
A new annual addition to EMS, this candid panel invites some of the industry’s top brand-side women to sound off and weigh in on what’s working, what’s not and what lies ahead for smart, hardworking women in the industry. In this special one-hour super-session, we’ll talk career advancement, salary negotiation, diversity and representation, discrimination and how to craft an event career that puts women on track to earn fair and meaningful leadership positions. Bring your burning questions to this engaging and interactive panel because… we’re going there.
Presented By:
4:45 PM – 5:30 PM
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WHITEBOARD PEER-TO-PEER DISCUSSION: CANNABIS MARKETING AND EVENTS

Room: HIGHMARK HUB (MIDDLE OF EXHIBIT HALL)
You bring the problems and the questions, we bring the experts. Join your peers and industry pros for candid and casual problem-solving discussions on specific issues.
Presented By:
  • Jim Baudino, VP Corporate Development, Merry Jane Media
4:45 PM – 5:30 PM
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JPMORGAN’S GUIDE TO BUILDING EVENT KPI PROGRAMS

Room: FORUM 1-4
Key Performance Indicators can make or break your ability to get event budgets approved year over year. Learn how to break through the marketing jargon and listen in as JPMorgan Chase shares a chapter from its proven playbook on crafting meaningful KPIs for experiential programs. Get an in-depth look at J.P. Morgan’s proprietary “Scorecard,” and learn how the bank develops and deploys its KPIs across its portfolio of events. Discover how to focus on the KPIs that will best support your programs—and your objectives.
Presented By:
  • Ariel Johnson Lin, Executive Director, Sports & Entertainment, JPMorgan Chase
  • Frank Nakano, Managing Director-Sports & Entertainment, JPMorgan Chase
  • Trish Rexroth, Executive Creative Director, On Board Experiential
4:45 PM – 5:30 PM
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NEXT-GEN INTERACTIVES: THE BEST TECH TO BET ON

Room: OCTAVIUS 14-16
From virtual fitting rooms to human remote controls to interactive workouts to AR shopping experiences, get the latest scoop on the technologies and interactive activations that are shaping the industry and moving it forward. Step inside case studies with Anheuser-Busch to see what immersive tech the brand is leveraging to make connections with consumers. Get a sneak preview of the up-and-coming tech tools that will enable smarter and more effective engagements at events. Walk away with a better sense of what cutting-edge interactive technologies to invest in now, and what to keep your eye on in the future.
Presented By:
4:45 PM – 5:45 PM
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WOMEN IN EVENTS ‘WINE & LEARN’ MIXER

Room: OCTAVIUS 1-4
Join us for the return of the always-popular EMS Women in Events, which serves wine, networking—and inspiration with bestselling author Christine Cashen, who reveals top tips and new strategies to achieve the best in your personal and professional life. The author of The Good Stuff: Quips & Tips on Life, Love, Work and Happiness—named a Motivational Book of the Year—will focus on the concept of Carpe Chaos, which is all about seizing time, energy and the reins of your work and home lives. Function open to registered EMS ladies only.
Presented By:
  • Christine Cashen, Author, “The Good Stuff: Quips & Tips on Life, Love, Work and Happiness”
5:30 PM – 6:30 PM
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FIRST TIMER HAPPY HOUR

Come get your hang on with fellow “firsties.” Grab a drink and talk up the day, exchange cards. Stroll the Solutions Center.
5:30 PM – 6:45 PM
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HAPPY HOUR

The EMS happy hour is always a who’s-who of event marketing. Reconnect with old colleagues and meet new peeps—grab a cocktail and enjoy great conversations with your industry peers. Only EMS brings together more than 1,000 elite event marketers at our networking events. This is a “can’t miss” opportunity to trade business cards, meet with new product and services suppliers and just plain “hang out” with the industry’s latest and greatest. This is the last major networking reception of the Summit so don’t miss it. (Admission to included with EMS registration.)
7:00 PM – 9:00 PM
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ADD-ON EXPERIENCE: CIRQUE DU SOLEIL THE BEATLES LOVE

Cap off a day of learning at EMS with a night of networking and inspiration with the one and only Cirque du Soleil. Set against a soundtrack by The Beatles, LOVE is one of the most highly-rated shows on the strip. Tickets: $121. Show starts at 7:00 p.m. at the Mirage. (Spaces are limited. Pre-registration required.)
7:00 PM – 8:00 PM
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ADD-ON EXPERIENCE: SOULCYCLE GROUP CLASS

Get your sweat on while you get to know your fellow EMS attendees at our group SoulCycle class. Additional $55 fee includes one-hour class, Fiji water and shoe rental. Studio is located at Wynn Plaza: 3131 S Las Vegas Blvd, Suite 207. Attendees provide their own transportation. (Spaces are limited. Pre-registration required.)
7:30 PM – 10:00 PM
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ADD-ON EXPERIENCE: WOMEN IN EVENTS SUPPER CLUB

Our popular national peer-to-peer dinner series for industry women comes to EMS! Join us for a “ladies’ night” full of fun conversations, industry networking and a delicious dinner. Cost: $125 includes dinner and 2 drinks. Dinner will be held at the Wheel House at the Linq: 3535 Las Vegas Blvd S. Seating is limited. (Open to women only. Pre-registration is required, no walk-ups will be accepted).