Our brand-side instructors form the world’s largest teaching faculty on experiential marketing with content designed exclusively for you.
Choose your track or choose your own adventure—the agenda is yours to explore.
Sports and entertainment lawyer Steven A. Adelman is the head of Adelman Law Group, PLLC in Scottsdale, Arizona and Vice President of the Event Safety Alliance. His national law practice focuses on risk management and litigation regarding safety and security at live events, and he serves as an expert witness in crowd-related lawsuits. With the Event Safety Alliance, he chairs the group that is developing a first-of-its-kind ANSI standard for Crowd Management at live events. Mr. Adelman is also on the faculty of Arizona State University’s Sports Law and Business Program, he writes the monthly "Adelman on Venues" newsletter on current issues in the live event and venue industry, and he appears in national and local media to provide analysis of incidents at sports and entertainment events. He can be reached at email@example.com.
Chiara Adin is the Co-Founder and Chief Creative Officer of N/A Collective, a hybrid of creative agency meets production company based out
of New York City. N/A works with adventurous brands and creative minds to create unique and never been done before experiences that leave a bold impression. With over 11+ years of experience in the experiential space, she’s had the privilege of working both
nationally and internationally for brands such as: Tommy Hilfiger, Nike, Twitter, Pepsi, H&M, Dell, Alienware, NBC, Stella Artois, Jose Cuervo, Target, Revlon, Chevrolet, Mercedes Benz and more.
When she’s not working, Chiara is a member of the Board of Directors for The Flatwater Foundation and takes on yearly extreme challenges while raising money for families affected by Cancer diagnoses. In 2018 she ran marathons in Cartagena, the Great Wall of China, Dublin, and the Australian Outback and as well as the foundations annual SUP fundraiser, 21 miles in Austin, TX (9th year in a row!). In 2017 she paddle boarded the perimeter of Lake Tahoe, 71 miles and ran the Antarctic Ice Marathon, 26.2 miles across the Antarctic, coming in as 5th woman overall. This year, she's already run in Marrakech, Morocco to finish marathons on all 7 continents and will be running The North Pole marathon in April 2019 for the “Grand Slam”.
Marcelo Alba is a strategist that has spent 15 years working above, below, and through the line. No matter the medium, he believes joy connects brands to people and creates value and meaning to both parties. Among others he's brought joy to gamers for Xbox, families for Coca-cola, and most recently has been experimenting with how Google brings joy to users out in the real world as he heads up strategy for experiential marketing at Google. So what brings him joy? His family, the mountains, and beer - definitely beer.
Lori Ann Pope
Head of Event Marketing, Global Small Business Group |
Lori Ann Pope leads the small business event marketing team at Facebook and is passionate about championing business owners and entrepreneurs around the globe. With more than 20 years of experience in content development, training, and event production, she has worked at Anti-Money Laundering.com, The Direct Marketing Association, and Business Week (now Bloomberg Business Week).
She spent a decade in book and magazine publishing in New York City, primarily as a literary agent, where she hung her own shingle, Writers Represent Literary Agency.
Lori Ann earned her BA and MFA from Brown University. A Denver native, she has lived around the US, including New York, Washington, Boston, DC, Miami, and Dallas. She currently resides in Palo Alto.
Dean leads a team of event marketers that creates innovative experiences through live events and sponsorships, connecting the T-Mobile brand and products to consumers and business customers. Dean provides strategic and creative leadership and execution of all major internal and external T-Mobile U.S. events. Prior to joining T-Mobile in 2017, Dean spent 13 years at Microsoft in a variety of event marketing roles, leading Microsoft’s largest annual partner conference (18,000+ attendees), and previously managing the company’s global strategic events and sales training programs. Prior to Microsoft, Dean worked for Maritz Travel Company as account manager for several top clients. Dean received his bachelor’s degree in English Literature from the University of Missouri-Columbia. He lives in Seattle with his husband and daughter, and they sneak away to the mountains of western Montana as often as possible.
"Jim Baudino is the VP of Corporate Development for MERRY JANE Media, the global cannabis media platform and creative agency co-founded by Snoop Dogg in 2015. Jim has been instrumental in building the MERRY JANE brand since its launch, and he has made it his mission to educate the mainstream about the benefits of cannabis. Jim recently helped launch the agency side, and he is currently responsible for all communications and strategic partnerships for the brand, including event strategy and integration.
Prior to MERRY JANE, Jim spent time building brands from startups to Fortune 100 companies in the Automotive, Financial Services and Medical industries, which included ten years at Toyota North America in a variety of marketing and business development roles. His latest role being responsible for national sponsorship and partnership strategies, where Jim created fully integrated programs that engaged millions of consumers in unique and authentic ways, providing them with experiences that enhanced brand affinity and drove purchase consideration. Along with internal awards for innovation, Jim was the recipient of the auto industry’s prestigious Automotive News 40 Under 40 Award.
Jim holds an MBA from UCLA Anderson School of Management and a BSE in Industrial and Operations Engineering from the University of Michigan. In his free time, he enjoys traveling to unique destinations with his wife and two children."
As a Senior Account Executive, Erin manages the execution of client projects and ensures the day-to-day workflow of a project is carried out seamlessly. She provides oversight throughout project activations to assigned production, digital and design teams. Erin has a strong background in brand strategy driven professions and has worked with a diverse set of clients including MillerCoors, Samsung, Intuit QuickBooks, and GE Healthcare, all of which provided her with a unique and comprehensive background of the advertising and event planning industries. She is enthusiastic about expanding her experiential skillset and facilitating strong client relationships. Erin received a Bachelor of Science in Business Marketing from Murray State University.
General Manager, Global Events, Production Studios & Marketing Community |
Keith Bendes is a leader in the convergence of marketing and technology. As VP of Marketing & Strategic Partnerships, Keith works with leading global brands from Anheuser Busch to Microsoft to create interactive consumer experiences that leverage emerging technologies and media. Keith is well versed in driving brand equity and consumer data collection capabilities for brands and is often cited in publications for innovative brand experiences. Keith previously worked at Consumer Goods company Unilever.
Benjamin Bothun is Senior Director of Marketing at Impact XM, a company that crafts focused brand stories through live and digital experiential marketing. His global career started in Germany with international watches and jewelry brand THOMAS SABO. Since, he has worked on both the agency and client sides and has deployed projects across Europe, Asia, and North America.
Rachel has worked in journalism for more than a decade, cutting her teeth in the community newspaper circuit in Fairfield County, CT, covering local politics, people and wildlife. Among memorable assignments: completing firefighting training with the City of Hartford Fire Department, and interviewing families traveling for cancer treatments onboard a Corporate Angel Network flight. She was introduced to the branding world as a copywriter for New York-based design agency Stellabean, producing marketing materials for hospitality clients. She joined Event Marketer in 2012 and today serves as the managing editor, overseeing the production of the print magazine and the brand’s digital presence. She earned her bachelor’s degree from Plymouth State University in New Hampshire's White Mountains, where she studied English and creative writing.
Neal Callow has been an integral part of the James Bond Art Department since 2005 when he was hired as an Assistant Art Director on Casino Royale. He continued his work on set as a Standby Art Director on Quantum of Solace and subsequently worked his way up to Art Director on Skyfall and Spectre. His experience with Bond Designers Peter Lamont and Dennis Gassner, as well as the irrefutable influence of Ken Adam, has helped shape his vision and execution of 007 ELEMENTS in Sölden.
Callow studied graphic design at Brighton Art College, graduating in 1998, and began working as a graphic designer for companies such as Levis and Diesel. In late 2000 he had the opportunity to join the film industry on Lara Croft: Tomb Raider, which marked the beginning of a successful and rewarding career in the film business. His other film credits include, but are not limited to, Joel Shumaker’s The Phantom of the Opera, Tim Burton’s Charlie and The Chocolate Factory and Dark Shadows, Christopher Nolan’s The Dark Knight, Rob Marshall’s Nine, Joe Johnston’s Captain America: The First Avenger, Ron Howard’s In the Heart of The Sea, and more recently Rian Johnson’s Star Wars: The Last Jedi.
Callow met Tino Schaedler while working on Tim Burton's Charlie and the Chocolate Factory in 2005 and together they collaborated on the concept design and development of 007 ELEMENTS.
“The Good Stuff: Quips & Tips on Life, Love, Work and Happiness”
Ada Chan is currently the Creative Director at Cyrano Rox, where she leads experience design language for experiential campaigns, tours, popups, and retail environments. Along with her award-winning work, Ada counts her lucky stars to have collaborated with global brands willing to push the envelope; among them, Taco Bell, Starbucks, Hyundai, Applegate, as well as top tier ad, digital, and PR agencies.
Adam prides himself on having established and maintained long-serving relationships with clients, staff, and partners. He builds creative, supportive, and collaborative environments that empower employees to challenge themselves to put the client at the center and constantly strive for continuous improvement.
Adam has 25 years of global experience in the marketing sector including extensive experience in live events. He has led a diverse array of projects including corporate and public events, as well as broadcast, music, sports, and theatrical productions. Adam was the producer of the Closing Ceremony of the 2006 Commonwealth Games in Melbourne, Australia. Since 2007, Adam has been based in China, working on global brand experience projects and managing one of the biggest and most dynamic markets in the world.
Manager of Communications and Strategic Partnerships |
As Applegate’s Communications and Strategic Partnerships Manager, Le-La is responsible for forming relationships with brands and influencers that support the Applegate mission- Changing The Meat We Eat®. During her time at Applegate, Le-La has developed and executed partnerships with chefs, non-profit organizations, and health tribes to raise awareness and effectively communicate brand messaging. Most recently, Le-La collaborated with Whole30 and likeminded brands to launch The Clean Slate Café pop-up to communicate that Applegate products are made with clean, simple ingredients in an impactful and relevant way.
LA Native Ashton Cohen-Weingarten has always been an avid consumer of pop culture. In her current role with NBC Entertainment Marketing, she develops and executes award winning, multi-platform, consumer-facing promotions and partnerships for NBC Entertainment Marketing where she oversees tentpole sponsorships (SDCC, NYCC, and VidCon) and well as custom branded events (Multi-market pop-up installations, Immersive Photo Opportunities, and Co-branded Consumer and Prosocial Partnerships.)
Her passion for event marketing is not limited to her career. In her free time, she lends her craft and professional eye to The Heart Foundation, helping plan the annual golf tournament – their largest fund-raising event of the year. The Heart Foundation is a charity in memory of her father, who passed away from a sudden massive heart attack in 1995, at the age of 35. In an attempt to prevent other families from experiencing a similar devastating loss, her family and dad’s closest friends created The Heart Foundation in 1996. As an organization, they are dedicated to increasing the awareness of heart disease and funding revolutionary research at the Cedars-Sinai Heart Institute for improved methods of prevention, detection, and treatment. Since 1996, they have grown as an organization, and have raised more than $20 million dollars for the Cedars-Sinai Heart Institute to combat this silent killer. She is also a crafter and a jewelry designer, and has since launched her own jewelry line Heartware in which a portion of the proceeds goes to the foundation.
Shenique Coston is an award-winning marketing executive and business leader. She currently serves as the Vice President, Experiential Marketing for Empire State Development. In her role, she defines and implements strategy to drive tourism growth, promote the I LOVE NY brand and advance business development opportunities throughout New York State through a strategic platform of consumer, trade and B2B events. Shenique has spent most of her 15+ year career using insights to build innovative and disruptive business building ideas, develop marketing strategies, curate experiential activations and operationalize business plans for entrepreneurs/ start-ups to category leading companies such as Samsung Electronics, Procter & Gamble and Nickelodeon/ MTV Networks. Shenique holds a BA in Economics from Boston University and an MBA from the University of Michigan’s Ross School of Business. Since 2016, she has served as a Board Member for Dancewave, Inc. a dance education and youth development non-profit servicing New York City.
Matthew Cox, a native of California, moved to Dallas in 2010 to commence his nine-year career with retailcomm. An experiential marketing whiz with roots in the industry since 2004, Matthew knows trade inside and out. Throughout his retailcomm career, Matthew has fostered unwavering client relationships and cultivated imaginative thinking, resulting in proven success for Fortune 500 companies across the nation. Prior to retailcomm, Matthew spent three years as a tour manager and fly-in brand ambassador before transitioning to a local Marketing Manager role in California. He is a graduate of the University of California, Santa Cruz, and proudly represents his fellow Banana Slugs. Twice a year, Matthew educates students at the University of Minnesota on the state of experiential marketing and the future of the industry. An outdoor enthusiast to his core, Matthew boasts a rock climbing and mountaineer background and has summited several 14,000-ft peaks. In Dallas, he proudly represents CrossFit Strong to pursue his daily fitness goals. Matthew has traversed 49 of the 50 states in the U.S. and leveraged his fanatical love for coffee to do so. Grab a cup with him sometime, he’s always on the hunt for a good conversation.
As Applegate’s Brand Experience Manager, Lauren is responsible for the development of Applegate’s strategy on how the world sees and interacts with the brand and leading memorable event activations. She is intimately involved in designing a sensory experience that brings a consumer into a lasting and meaningful relationship with the brand. Since 2013, Lauren has effectively lead brand activations for Applegate including multi-city food truck tours, invite-only events at the Sundance Film Festival, new product launch campaigns, trade shows and lots more. She is, in short, the keeper of the Applegate spirit by bringing the brand to life.
Kate Crotty is the Director of Production at InVision Communications, an audience engagement agency with offices in New York, Chicago and Walnut Creek, Ca. Kate leads the production team in NYC. She brings over 20 years of diverse experience in audience engagement, events and messaging. Her expertise spans total project execution, team communication strategy, multi-vendor coordination, creative & tactical messaging, and more. A career highlight was her leadership role of the USA Pavilion at Expo Milano2015. 147 countries gathered to discuss sustainable agriculture and global food security over a six-month period. The Pavilion was one of the top visited experiences hosting programs and notables like First Lady Michelle Obama, global NGO’s, academics and sponsors. Past clients include IBM, Gartner, Johnson & Johnson, Ford Motors, Omnicom Media Group, The State Department and several biotech and pharmaceutical companies. In addition to her leadership duties, she also supports Dell Technologies as Executive Producer.
Ashley Crowder is the co-founder and CEO of VNTANA, an industry leading augmented reality platform for creating and distributing premium mixed reality experiences. Prior to co-founding VNTANA she graduated from USC with a bachelors and masters in engineering and gained valuable manufacturing experience at Gulfstream, Northrop Grumman and BP. She leverages her engineering background to guide VNTANA’s overall direction and technology development. Ashley was featured as one of USC’s leading engineering CEOs of 2016. Ashley is a part of the Microsoft Early Developer Program along with the Microsoft Bizspark Plus program.
Ashley has been a speaker at SXSW, Digital Summit, Internet Summit, Augmented World Expo, TEDx Venice, the World Economic Forum’s Global Growth Companies & Technology Pioneers, U.S. Chamber of Commerce, the Network for Teaching Entrepreneurship, The Montgomery Summit, Siemer Summit, Digital LA, and others.
Colja M. Dams is President/ CEO of VOK DAMS Agency for Events & Live Marketing since 1998. Since the foundation in 1971, the agency has been one of the international market leaders in Live Marketing and Events. Graduated as an economist at the University Written/Herdecke in Germany, he early recognized the importance of internationalization in the special events business.
Thanks to his efforts the Wuppertal, Germany headquartered agency has established fife additional German offices in Frankfurt, Hamburg, Stuttgart, Berlin and Munich as well as successful subsidiaries in Middle Ease (Dubai), China (Shanghai & Beijing), France (Bordeaux), England (London), Eastern Europe (Prague), Spain (Madrid), South America (São Paulo) and the U.S.A. (New York & Philadelphia).
Furthermore he establishes new standards in the fields of Events and Live-Marketing, which are developed by VOK DAMS Consulting constantly.
Cheri Davies is a dynamic marketing executive with a background in energy and telecommunications. A proud native of Australia, she has developed a successful track record for leading high-impact marketing strategies for Fortune 100 companies, in both the U.S. and Australia.
In her current role at Comcast, she leads a team responsible for acquisition marketing strategy and end to end execution of innovative programs that accelerate revenue and national subscriber growth across multiple segments focusing on MDU and Students – both On Campus and Off Campus. Cheri’s experience applies across consumer video and internet product lines, and most recently she was appointed to lead the Marketing Strategy for Prepaid Internet and Video products nationally using an Omni channel approach.
Prior to this role, Cheri was a Marketing leader in the Comcast Houston Region. In her role, she managed the company’s local consumer marketing initiatives and strategic multi-million dollar sponsorships to spearhead incremental growth across all lines of business. Since joining Comcast in 2012, she has successfully managed a variety of marketing initiatives which have increased the company’s brand visibility to diverse audiences and positively impacted revenue.
For her commitment and passion for managing innovative multicultural marketing campaigns, she was awarded the prestigious EMMA Award, by the National Association for Multi-Ethnicity in Communications (NAMIC). Cheri has continued to develop award winning marketing strategies that have been recognized by the American Marketers Association and was listed as a “Women to Watch” by the Houston Chronicle. Most recently Cheri’s work on the University and Student Marketing Programs was recognized for multiple Cablefax Finalist Awards.
Before relocating to the U.S. from Australia, she distinguished herself as a marketing leader and innovator with Telstra, Australia's leading telecommunications firm.
Ms. Davies holds a master’s degree in Marketing and Business Management from Latrobe University. In addition, she is an active member of the Women’s Chamber of Commerce and Women in Cable Telecommunications (WICT).
Adrian Duke’s experience in play-based technologies has earned him recognition across multiple fields and industries. He has been previously recognized by BC Business Magazine as a Top 30 Under 30, has founded and co-founded multiple companies, including Immersive Tech. He openly shares his knowledge with others. His work within both business and First Nation communities in Canada showcase a human driven by altruism and determined to make the world more positive, immersive, and entertaining.
Alicia Durfee is a VP, Sr. Account Director at Jack Morton. Her award-winning brand experience work has driven engagement, positive brand sentiment and significant earned media for brands such as Liberty Mutual Insurance, L.L.Bean, ARM & HAMMER, New Balance and Keurig Green Mountain. She believes that great work is driven by the integration of smart insights and key cultural trends and that the development of strong collaborative relationships are the keys to successful partnerships. Alicia divides her time between Boston and Maine where she can be found by the lake in the summer.
Senior Associate Manager of Communication and Strategic Partnership Activations |
As Applegate’s Senior Associate Manger of Communications and Strategic Partnership Activations, Katie is responsible for managing Applegate’s marketing strategies by assisting in the planning and execution of holistic communications campaigns and bringing strategic partnerships to life for the consumer. Since 2015, Katie has been deeply involved with the successful implementation of a variety of projects, including Cleaner Wiener tours and two years of being the main point of contact for Applegate’s sponsorship with The Christmas Spectacular Starring the Radio City Rockettes. She will play an integral role in Applegate’s next adventure: the official natural and organic meat of Minor League Baseball.
Eddie Flaherty is the Sr. Experiential Marketing Planner for L.L.Bean in Freeport, Maine and has been a key contributor in the growth of experiential marketing at the 107 year-old company since 2013. In his current role at L.L.Bean, Eddie is responsible for leading strategy and execution of all out-of-store experiences, delivering results through innovation and flawless execution. Highlights include participating in two World Series parades with the iconic Bootmobile, 250% growth in programming since 2013 and the launch of L.L.Bean first ever Mobile Pop-Up Shop in 2017. Eddie is a Registered Maine Guide, avid fly fisherman, skier, white water paddler and serves on the Board of Directors for Teens to Trails, a small non-profit in Maine with a mission of providing access to outdoor experiences for students throughout the state.
Sean Florio is a Co-founder and Partner at Manifold, bringing 20 years of experience managing large-scale, award winning live event, experiential, brand marketing and global public relations campaigns for leading companies including Facebook, Uber, LinkedIn, GE and others. 11 of those years were spent growing Yahoo’s global Buzz Marketing team, focused on the convergence of experiential and digital in both the U.S. and abroad. Sean has played lead roles in several large-scale, high profile executions globally and has managed complex experiential campaigns at the FIFA World Cup, Olympics, MTV VMA’s and others.
In 2016, Matt Ford started OA Experiential to offer brands an agency partner that could execute flawlessly on their creative ideas, all while providing exceptional customer service.
Matt has over ten years of experience producing large-scale events for some of the world's most well-respected brands. Some of his past and current clients include HGTV, Nickelodeon, Cartoon Network, Harley-Davidson, Fox, FX, Clif Bar, AMC, TBS, TNT, Entertainment Weekly, Adidas, Sony, Atlantis Resorts and Comedy Central.
Lori Fraleigh is the Senior Director of Developer Relations at Samsung Electronics and the North American leader for the annual Samsung Developer Conference. She is an established industry thought leader in developer relations, software tools, development environments, and platforms. Lori is passionate about delivering an awesome developer experience, both in person and online. Prior to Samsung, Lori held similar roles at Intuit, Amazon/Lab126, HP/Palm and Motorola Mobility. At Intuit, she spearheaded the first Small Business Hackathon and led the developer components of the inaugural QuickBooks Connect conference. In year three of the conference, the hackathon and developer offering grew into a four-city global series. Lori started her career working on mission control software at NASA/Loral and is a Virgin Galactic Future Astronaut.
With more than 35 years of experience working with global brands to develop strategy and execute large scale meetings and events, Steve has seen and done it all. He specializes in internal communications and engagement campaigns and consults with organizations to make sure their people are aligned with their business initiatives. Steve has helped shape CPG agency since its founding and continues to be the intellectual fuel behind many of its projects.
“Think Wrong: How to Challenge the Status Quo and Do Work that Matters”
Greg Galle has over 30 years of experience thinking wrong about leadership, motivation, coaching, planning, and decision making as well as a broad array of private, public, and civil sector innovation challenges including product, service, process, systems, policy, experience, engagement, talent, professional development, and culture innovation.
Greg co-founded Solve Next in 2012 and reaches thousands of people per year through client work and invitations to participate in top conferences and events around the world.
Recognizing that the way we are solving problems is broken, he built a first-of-a-kind cloud-based problem-solving system with co-founder Mike Burn that enables individuals and organizations to transform what is and innovate what’s next for themselves, their organizations, their communities, and their countries.
Think Wrong is used around the world across all sectors and society—from global corporations to individuals running local non-profits.
Greg, Mike Burn, and John Bielenberg co-authored Think Wrong: How to Conquer the status Quo and Do Work That Matters (Visitthinkwrongbook.com for more).
In 2001, Greg co-founded C2 Group, a brand strategy firm, to help leaders from technology start-ups, Fortune 500 companies, and the world’s top business management consulting firms develop, build and protect their brands.
Prior to founding C2 which he served for seven years as the Director of Brand and Marketing Strategy for Wells Fargo Nikko Investment Advisors, Barclays Global Investors, and Barclays PLC. There he was responsible for brand development, product and business innovation, and service and experience delivery across 200 businesses in over 70 countries. At Aaron Marcus and Associates, Greg’s clients included NASA, Apple, Hewlett Packard, Motorola, NCR, and Intel. Greg also serves on the board of Not For Sale, is an advisor to Fuse Corps, and a board member emeritus of Hope Street Group.
Brian Gates is a marketer with an eye for design, passion for product, and a rich history of leading B2B SaaS companies to success. He joined RainFocus in 2016, overseeing strategic growth and drives the company's go-to-market strategy as the SVP of Marketing. Prior to RainFocus, Brian built his own tech companies before leading innovations at Infusionsoft and Instructure. A proud graduate of Purdue University, Brian can be found hiking through the backcountry or Jeeping in Moab when not building the RainFocus brand.
Ben Grossman is the SVP, Group Strategy Director at Jack Morton Worldwide (IPG), overseeing the strategy practice across the New York, Boston and Princeton offices. Ben leads new business pitches and establishes vision for accounts, setting the agency’s approach to business consulting, brand planning, communications architecture and measurement. He also serves on the agency’s Global Creative Council and heads the agency’s digital and content marketing practice. Ben has set strategy for some of the world’s foremost brands, including L.LBean, Subway, Liberty Mutual, P&G, Love Has No Labels, Fidelity, Calvin Klein, PUMA, Lady Gaga’s Born This Way Foundation and many more. Attuned to what’s next and what constitutes best practices, he is passionate about business strategy, data-driven decision-making and creative efficacy. He is a frequent speaker at industry events and in the media.
"As Senior Creative Director at George P Johnson Experience Marketing, Suzanne has been leading teams to create unique brand experiences for Cisco, Rodan + Fields, Salesforce and others.
Prior to joining experiential marketing world, Suzanne spent a decade designing commercial interiors and developing products for the consumer decor market. Her diverse knowledge base and collaborative mentality allow her to approach any project with a ""This is possible -- Let's figure out how"" attitude."
Monique is the Head of Brand Experience Marketing for Mercedes-Benz, where she oversees national partnerships and engagement marketing across the United States, including the management of vehicle representation and sales within those entities. Monique is responsible for the strategic development, negotiations, budgeting, contracting and implementation of all brand building experiences. In this role, Monique has grown Mercedes-Benz sales year over year through sports partnerships such as Mercedes-Benz Stadium in Atlanta, GA, the US Open in NY, New York and the Masters in Augusta, GA to name a few. In addition, she has greatly increased the companies brand presence across premier lifestyle events, film and TV with placement in the nation’s highest profile Concours events, blockbuster movies, highly rated TV shows and ambassador relationships. She also oversees Mercedes-Benz Motorsports investments, which has more than tripled under her leadership. Monique also led the company into consumer retail environments to further the approachability, revenue potential and overall exposure to the brand, making it easily accessible to millions.
Prior to joining Mercedes-Benz, Monique was the Associate Director of Marketing for Verizon Wireless. There she oversaw the brands national marketing programs and brand engagements, including the management of mobile products within all partnerships. Monique pioneered Verizon Wireless’ entry into major partnerships that allowed the mobile provider to breakthrough with first of its kind exclusive content offerings, such as the relationship with the National Football League (NFL) that allowed hundreds of millions of views of live NFL games to fans across the United States.
Prior to her Associate Director role, Monique was responsible for all sponsorships within parent company, Verizon Communications, and its many lines of business. Here, she was responsible for maximizing Verizon’s partnerships to grow revenue, the brand and overall consumer engagement through their many forms of technology. She also previously managed all sponsorships for the company’s Southern region, an 11 state area where she drove significant savings and managed many acquisitions into the portfolio. In her earlier marketing years, she led retail store merchandising for the South Area, where she was responsible for the development and placement of in store advertising.
Before coming to Event Marketer in 2007, Jessica spent 15 years in marketing and events, activating challenger brands at high-profile film festivals, producing non-profit events for local arts organizations and providing marketing support for event design and production studios. She once fixed a branded 1972 VW bus accelerator pump on the side of a highway in South Carolina with a paper clip and some string the night before a 30-city college tour. Today she serves as the Content Director for the Brand Activation Group at Access Intelligence, overseeing editorial content and strategy for Event Marketer and Chief Marketer magazines. She earned her master’s degree with honors from the Columbia University Graduate School of Journalism in 2007, and her bachelor’s degree from the University of Washington.
As Vice President of Event Solutions for Walmart, Mark manages the Walmart Events Solutions team, which includes WMTV and Walmart Films. The team produces large events including the Walmart’s Annual Shareholders Meeting, Saturday AM Meetings, as well as the Walmart US and Sam’s Club Year Beginning and Holiday Meetings. In total the team supports over 300 corporate meetings and events annually. In addition to live event production, the team also produced well over 500 pieces of content, including films, video broadcasts, and special programs for both internal and external audiences. With over 40 years of experience in event production and film/video, he has produced events in more than 30 states, as well as Canada, China, France, Germany, Japan, Mexico, Puerto Rico, Singapore, and Switzerland.
Julie Hogan is the Director of Global Face-to-Face Marketing at Facebook Inc.
In her role leading the Face-to-Face marketing team, Julie is responsible for creatively leading the vision and strategy of Facebook's advertising presence around the world. With teams in Europe, Asia and the Americas, Julie's focus is creating meaningful connections that build community and bring people closer together. Julie additionally is responsible for cultivating core partnerships across the advertising industry through innovative sponsorship and content marketing.
Prior to joining Facebook, Julie held senior executive roles at Merkle, the Direct Marketing Association & United Business Media. She has a demonstrated ability to operate in a dynamic, multi-faceted environment and is skilled at building marketing teams who support brand building and directly drive revenue impact. Julie is also a frequent contributor to many industry publications and currently resides on the board of the International Advertising Association (IAA).
Julie grew up in Denver, Colorado and now lives in New York with her husband, Mark and two children, Audrey & Ryan.
Ken leads the Data Practice for Freeman leading teams that are building innovative data tools for integration & business intelligence, with data consulting, research, & industry benchmarking. These teams work with clients all over the world to drive decisions, improve results, & measure their marketing efforts.
Ken has been named on multiple hardware, software & process patents. He is a frequent presenter on numerous topics in the events, technology, & data-science space. He is also involved in his local community in Boise, Idaho as a startup mentor and tech workforce development leader.
Patricia (Tricia) Houston is the COO/Founder of MMR LIVE, an experience strategy agency, based in Atlanta. She is leading a new discipline that blends experiential marketing, marketing research, and operational know-how into one ethos. Houston and LIVE are on a mission to improve every experience.
Prior to founding MMR LIVE, Houston held several positions, including Vice President of Client Relationships for LIVE’s parent company, MMR Research Associates, a research concierge that helps shape business direction. She has also worked as a Consumer Insights Analyst for The Home Depot, and with Fortune 50 brands through award-winning ignition, an industry leader in experiential marketing, now a division of Havas Group.
In addition to providing a range of research reports and services with the Event Marketing Institute, Michael is a consultant and market researcher with deep experience in the events industry. He works with leading event producers, brands, venues, destination marketing organizations and investors. Some of his clients include Microsoft, the City of San Francisco, MGM Resorts, Lightfair International, the International Association of Congress Centers and other leading event producers and media companies. He also presents regularly at industry conferences and meetings.
Courtney has spent over a decade focusing on large-scale event management, sports and entertainment production. She is currently Director of Experiential Marketing at Zillow Group, which houses one of the largest portfolios of real estate and home-related brands including its flagship brand, Zillow. In her role, she leads a team of creative strategists, designers and storytellers to foster connections between Zillow Group and its key stakeholders across partner, consumer and internal event programs. Prior to joining Zillow Group, she worked as the Senior Director of Tough Mudder leading live production across North America, and has worked in the event space across various other properties including 2010 and 2012 Olympic Games Organizing committees, Sundance Film Festival, Times Square New Years Eve, and Primetime Emmy Awards among others. When not onsite rocking her two headsets and sporting her signature show-day fanny pack, you can find Courtney teaching yoga, hiking with her husband and Australian Shepherd or enjoying a great glass of wine in the sunshine.
In her eight years at JPMorgan Chase, Johnson Lin has worked her way through banking, corporate philanthropy and marketing, finally arriving at a true passion: sports and cause marketing. She leads (1) the $17 million, 13-city JPMorgan Corporate Challenge, which she modernized to engage a more youthful audience, (2) a platform to address the Bay Area’s economic and social challenges for the Warrior’s forthcoming Chase Center arena in San Francisco and (3) the partnership between Chase, Under Armour and Steph Curry.
"Nicole Kaplan is a SVP, Group Director, at Momentum Worldwide and a seasoned, global marketer (client, agency and media experience). Under her leadership, Nicole has led growth for client business ranging from financial services, technology, health care, consumer products, social networks, travel and luxury. Clients have included companies such as American Express, Virgin Atlantic, Facebook, Google, Verizon, Samsung, Exxon Mobil and Cigna.
Nicole’s work at Momentum has led to improved results for her clients, as well as significant press and industry awards. She is a consistent Effie and DRUM Award judge.
Nicole is a native New Yorker, the owner of arguably the cutest dog on the Lower East Side, member of Unsettled Scores Rock Choir, and her artwork has been shown at the Metropolitan Museum of Art."
Building a client's story into an engaging live event requires both business savvy and creative flair. It's a balancing act Jen executes with precision, using her education and experience to bring objectives-driven strategies and innovative thinking in equal measure to any engagement brought her way. Throughout her career in experiential marketing, Jen has crafted a variety of award-winning event marketing initiatives, guerrilla programs, and promotional campaigns for brands such as GE, NBC Universal, UBS, and A&E.
During her tenure with FIRST, Jen has overseen the creative process for experiences including Verizon Media NewFronts, Mastercard leadership meetings, The New York Times thought leadership conferences, and Samsung product launches. And as an avid concert-goer, Jen understands what it takes to engage and entertain an audience, because she's regularly a part of one. She majored in Studio Arts at Binghamton University.
An award-winning creative leader in the industry, Josh Kell uses his experience and acquired knowledge to lead the strategy, creative development, and activation of multi-platform campaigns for several of the world’s biggest brands. His award-winning work entertains, engages, and educates to create a lasting impression and on-going relationship between consumers and brands.
As Senior Vice President of Production at LEO Events, David is the guy clients can rely on to turn visions into reality. That’s a tall order when your past clients have included Walmart, Disney World, Sprint, ExxonMobil, and Harley-Davidson, among many others. A seasoned executive producer, David manages everything from corporate business communications, live theatrical and concert productions to production staffing, budgeting and accounting and logistical coordination for clients around the world. He leads LEO’s team of producers and specialized operations staff and is always one to harness the best innovative technologies and tackle the seemingly impossible.
Dr. Iga Kozlowska is a Privacy Manager for the Marketing and Consumer Business at Microsoft. In this role, she prepared the business for compliance with one of the most important privacy regulations in recent history – the General Data Protection Regulation (GDPR). Iga’s area of expertise lies in event marketing privacy. She supports Microsoft’s global events space spanning small internal events and large (20,000+) flagship events. Iga received her CIPP/US certification in 2018. Prior to making the switch into the tech industry, Iga completed her PhD in sociology at Northwestern University in 2017. Her Fulbright-funded dissertation research focused on social and cultural European integration in the 21st century. In Brussels for this research, Iga witnessed GDPR discussions firsthand and was hooked ever since.
Naomi Kyle, celebrated producer, icon of the video game industry and current host of the new CBS show The Ready Room has acted and starred alongside Terry Crews and Clint Howard in feature films, was the executive producer and host of IGN’s award-winning news show The Daily Fix for 5 years running, and hosted Discovery Channel’s Battlebots during their third season. Naomi is a prominent figure in the entertainment and gaming industry having been featured on networks such as Disney XD, CBS, Netflix, and 20th Century Fox among others. Alongside acting and hosting, Naomi has also represented top companies including AT&T, Samsung, Best Buy, Blizzard, and Warner Bros.
Kacie Lehman is Senior Vice President of Partnerships for MAC Presents, a leading music sponsorship and experiential agency. In her seven years with the company, Lehman has played a key role in developing global partnerships with culture’s leading brands and artists. She has been instrumental in developing many award winning brand-artists programs including; Chance The Rapper’s brand ambassadorship with H&MxKENZO; Khalid’s partnership with Forever 21; MadeInTYO’s integrated partnership with Sprite; Southwest Airlines’ “On The Rise” program with Khalid; Southwest Airlines’ “Destination Dragons” tour and campaign with Imagine Dragons and Taylor Bennett’s partnerships with Urban Outfitters, Express and Diesel, among many others.
Steve Lemon is a large-scale event planner and manager with over four decades experience producing a wide variety of special events. Several years ago, Steve recognized the need to evolve our industry in a more safety-centric direction, and he began to research and study event safety. Today, in addition to producing events, Steve consults with agencies on how to evolve their safety planning to better meet the rapidly changing needs of the industry and the brands we serve. Steve is FEMA IS15 certified and an active member of the Event Safety Alliance, as well as the lead writer for the recently published Event Safety Guide.
Robin is responsible for directing all aspects of Sparks’ Event division, including client relationship development, business operations and team growth.
Sparks’ experiences and activations range in size, scale, scope, audience demographic and industry vertical requiring a diverse team with a variety of talents. People are her passion; Robin prides herself on the ability to create the right teams for brands across many platforms.
Robin has over 20 years of agency experience in event marketing, PR and advertising. Prior to joining Sparks she worked in a production role at a digital design studio in New York and later a fashion publication.
Kelly Long is a Co-founder and Partner at Manifold, overseeing high profile accounts including Uber, Bumble, GitHub and others and leads Manifold’s Business Development. Prior to Manifold, Kelly held senior positions at Yahoo in the Global Buzz Marketing department working with brand marketing and product leads, as well as global advertising partners, to create and implement unique, experiential marketing and advertising campaigns. She also held various positions in Yahoo's Corporate Communications division for many years working closely with the executive team on internal and external communications around the company's financial news, M&A deals, strategic partnerships and general corporate issues. Prior to Yahoo, Kelly held positions at Porter Novelli and Ogilvy overseeing corporate communications programs for global clients including Hewlett-Packard, Sun Microsystems, McAfee and others. She is currently a member of the Ambassador Board for Make-A-Wish Oregon.
Elizabeth Malafa Kurman is the Director of Global Events for Under Armour Worldwide in Baltimore, Maryland. Her background spans more than 15 years from working with professional football teams to collegiate athletics to consulting on large-scale activations such as the Super Bowl and the NCAA Men’s Basketball Championship. Her passion for executing engaging experiences has never wavered and she still holds true to the values she learned early on: to create remarkable experiences for all attending the event.
A dynamic change agent, Erin has gain over 20 years of knowledge and experience in a range of global projects, campaigns, and initiatives. In her role driving innovation in IBM’s global events, she discovers new and innovative ways to apply AI to brand marketing and experiences. Bringing together her work as a tech consultant with fortune 500 global brands, and her creative achievements amassed in marketing, media, and entertainment, she has driven award winning strategies for IBM. A natural born risk-taker, she’s excited to be a part of the wave of technology, marketing, and creative evolution happening, as a result of cognition and artificial intelligence. Erin resides in Dallas, is an avid cyclist, and enjoys helping solve the world’s water and hunger crisis by sponsoring initiatives around the globe.
Follow her on twitter or LinkedIn @ erinmcelroybiz
Sarah Mills is the Senior Manager of Event Technology for the Global Event Marketing department at Splunk. Events have been the backbone of Sarah’s life for over 10 years, so it is only appropriate that her role is building and managing the backbone (and the neckbone … and the head bone) of Global Events at Splunk. Splunk’s #1 initiative is customer success and Sarah’s #1 initiative is customer experience. The system functionality sets the pace for an entire event – it has to be flawless. While Sarah's entire wardrobe is black, she does have quite the colorful personality (find her and ask her about her tattoos or about the time she almost blew out the power at Splunk HQ (ALMOST)). When Sarah isn’t working on integrating some new system or trying to figure out how we’re supposed to stay up to date with GDPR compliance, you can find her hanging out with her adorable pup or being talked into another race immediately after saying ‘that was my last one.’
Erin manages a team of 8, producing an average schedule of over 500 events for global eye health leader, Alcon. In her current role, she and her team plan and execute exhibit activations ranging from table top presences at regional events to 100x120 mega-booths at international conferences – all the while balancing business objectives with brand, compliance and budget parameters.
Erin was introduced to events industry in 2013 when she joined Alcon to lead an operations team supporting internal and customer facing events. As her exposure to the Events Channel grew, so did her passion. Leveraging an engineering background and strong analytical mind honed via 11 years with aerospace giant Lockheed Martin, Erin continually seeks to optimize Alcon’s exhibit activations via thoughtful, data-driven strategy and by creating memorable and innovative attendee engagements.
Erin lives in the DFW area with her husband, Mike. When not traveling the globe in support of Alcon events, she enjoys spending time on adventures with her family.
A former NBA marketer, Nakano has been directing JPMorgan Chase’s sports marketing at a time when the financial services giant is running a fast break. He is responsible for aligning the Chase brand with sports and entertainment properties on behalf of multiple lines of business across the retail and wholesale businesses. Nakano developed his brand marketing skills at Momentum Worldwide and during his nine years with the NHL. Principal to the large Chase sports portfolio during the past few years have been naming rights to the Golden State Warriors’ new $1 billion San Francisco arena, opening next year. Nakano helped secure the deal, adding West Coast visibility and helping to balance the bank’s massive MSG sponsorship.
Dave Natale’s storied career began in 1991 at the first DICK’S store in Binghamton, NY, where he worked part-time as a store associate during high school. After an fleeting decision to quit (that lasted two days), Dave quickly recommitted to his job and was promoted to Sales Manager. In 1999, DICK’S moved its corporate headquarters to Pittsburgh, PA, where Dave joined the company as an Online Merchandise Manager. His career has since involved many facets of retail – ecommerce, product development, category marketing, regional marketing and sports marketing. Today, as the Director of Community Marketing, Dave oversees a nationwide team of community marketing managers that deepen relationships in the communities DICK’S serves. Dave is a graduate of Buffalo State College and an avid sports fan. Outside of work, he volunteers as the VP of Youth Baseball Recreational Board and has coached his kids’ teams for more than six years. Get to know Dave, and he’ll tell you all about seeing DICK’S grow from one store to more than 700, and how he’s been at DICK’S longer than he hasn’t.
Tim Oberbauer is the Asst. Brand Manager for PepsiCo in Germany and contributed to the growth of Pepsi MAX since 2017. In his current role at PepsiCo, Tim is responsible for leading the strategy and execution of all Pepsi activation, ATL and BTL. The highlight in 2018 was the Pepsi MAX Taste Challenge which has undoubtedly heightened visibility and trial of the brand through the heavyweight support package of digital, in-store, and social advertising alongside the best in class taste test events.
Global Head of Experiential Marketing & Brand Partnerships |
"Jamie Parker is the President and CEO of Jaybird where he leads the brand and accelerates innovation for runners and athletes. Prior to Jaybird, Parker served in various leadership positions at Nike, and brings a wealth of experience from both global roles in the U.S., Europe and Latin America, including serving as global general manager of Nike’s Lifestyle Retail Concepts, general manager of Nike Sportswear in Brazil, and general manager of Nike Manchester United in the UK.
Parker earned an MBA from Harvard University and an undergraduate degree from Washington and Lee University. He has a great passion for ultrarunning and the outdoors."
In 2010, Diana joined Marriott International, launching the first ever entertainment and experiential marketing role, which has since grown into a team essential to brand marketing, PR and social media for a diverse group of brands. As the Senior Director of Entertainment Marketing globally for Marriott International, Diana’s focus is on driving the company’s strategy to keep its brands buzzing and its hotels center stage at cultural events around the globe. Following the recent merger with Starwood, she now oversees the experiential strategy for 10 brands (Westin, Le Meridien, Renaissance, Tribute Portfolio, Autograph Collection, Design, Moxy, AC, Aloft & Elements Hotel) representing more than 800 hotels in 40 countries, delivering impactful experiences with a distinctive approach – whether through the lens of well-being, social discovery or the independent-spirit of the company’s collection brands.
An immersive storyteller at heart, she has stopped consumers and trendsetters in their tracks with impactful events from Coachella to Sundance; created content that has gone viral in markets from Austin to Amsterdam; and opened show stopping hotels from Dubai to Tokyo. For more than 15 years, Pavlov has worked at the crossroads of hospitality, entertainment and event marketing. Prior to joining the team, she worked with nightlife & hospitality leaders: Gerber Group and Opium Group in New York and Miami sparking ideas, producing events and managing marketing initiatives for diverse clients – from start-ups to Fortune 500 Companies – including Mercedes, AEG, UMG, FOOD+WINE, Billboard, Bumble, Pantone and more.
Cullen Poythress carries close to a quarter century of professional experience as a steward of skateboarding and youth culture. With a diverse career spanning a variety of fields, he’s held editorial, sales, retail, marketing and management roles at some of the industry’s leading organizations—on top of this he has also traveled the world alongside some of the most important names in pro skateboarding. Poythress currently heads up marketing communications at adidas Action Sports in Portland, Oregon where he drives the brand’s voice within the skate, snow, music, art and street culture space.
Dan Preiss is a Senior Director of Global Experiential Marketing at Dell, responsible for leading the Event Ideation Team. He is based in Chicago, Illinois. Dan joined Dell from kCura, where he served as the Director of Community and Event Marketing. Prior to kCura, Dan held a variety of leadership roles at EMC as part of the Global Experiential Marketing team. Dan holds a BSBA and MBA from Northeastern University in Boston, Massachusetts.
Director of Client VR Business Development & Strategic Partnerships |
Raj Puran is a 25 year veteran of the semiconductor and software industry with Intel Corporation. He is currently Director of Business Development & Strategic Partnerships focusing on the growth areas of compute in Virtual, Augmented and Extended Realities. Raj has spent the last four years of his tenure on building business opportunities, use cases and experiential marketing with partnerships in Location Based Entertainment, Museums, Education and other commercial XR segments. Raj leads opportunities for his customers and partners to utilize exciting and intense compute power in the immersive technology and XR landscape through a collective ecosystem of compute focused Processing, Storage, Sensing Technology, Date Processing, Content Creation Solutions, and new innovations in the area of Wireless VR, AR, 5G, AI, Volumetric Capture and Immersive Sports available from Intel.
Kati leads the global product marketing communications team for the Business Applications solution area at Microsoft. Her team is responsible for driving awareness and increasing marketing momentum for Dynamics 365 and the Power platform through discoverability with engaging content and experiences. Her team focuses on showcasing best practices, executive communications, numerous digital marketing channels and 1st and 3rd party events.
Previously Kati led the partner marketing team for Microsoft’s One Commercial Partner (OCP) for six years including broad marketing and several active community channels. She also, for 10 years, was the director of event marketing for the Microsoft Corporate Events team. Kati’s team had responsibility for a large majority of the company’s strategic events. The focus was on large branded and internal events, product launches and tradeshows. She also was responsible for driving the global thought leadership for both in person as well as digital events.
Prior to Microsoft, Kati spent over a decade in the Washington DC area as a director of meetings, marketing and professional development for various trade associations. She has had the responsibility for logistics and content for conferences held around the world ranging from 10-15,000 people.
Kati is active in speaking at professional conferences on topics ranging from marketing to leadership to women in technology. She is a graduate of the University of Washington, has two teenage sons that play baseball, football and golf. She is a lifelong sports enthusiast, trail runner and loves leading an active lifestyle in the Pacific Northwest.
Arek enjoys making ideas happen – he started his first business at the age of 17 with promotions and events for a fitness center chain.
During his studies at the Humboldt University he was a member of the Organising Committee for the FIFA World Cup 2006 in Germany. After the FIFA World Cup he was responsible for the national roll out and sampling campaign to launch Coca-Cola Zero in Germany. His most recent role was the execution of all promoter-supported sampling activities in soccer stadiums, gaming exhibitions, motorsport, public events and POS.
In 2007 Arek was contracted by VOK DAMS for the int. awarded Mercedes-Benz E-Class Experience Roadshow and promoted to Promotion Director for three years being responsible for int. consumer events and promotions. In addition, the expansion of the VOK DAMS Group into specialized fields was advanced by establishing expert subsidiaries, and bringing industry leading entities into the VOK DAMS fold.
In 2010 Arek founded the full-service live marketing agency “42 Promotion” with Colja Dams, CEO of the VOK DAMS Group, a specialised experiential marketing unit for int. consumer events and promotions with a drive and car-handling spin-off called 42 Drive.
As a Volkswagen Group “preferred partner” for promotion & event staff since 2011 he has a passion for building high performing teams and well-trained brand ambassadors for int. events, exhibitions and roadshows like the Bentley Boys for all Bentley Motors events, IAA and roadshows or Skoda World Dealer Conferences in Prague, Sevilla, Valencia and Vienna.
He has more than 15 years of experiential & live marketing experience and worked for well-known brands creating and realising live campaigns and consumer events for int. clients such as Coca-Cola, Puma, Nespresso, Porsche, Lamborghini and others. He organised major public events & festivals like the Holi Festival of Colours with more than 500.000 visitors worldwide, the Pepsi MAX Challenge and Lipton “City Slide” Samplingcampaign for PepsiCo, the Kia On Tour “Autoball” Roadshow for the UEFA Sponsor or the BMW i3 Launch Events with more than 1200 electric test drives in 47 Dealer Showrooms at the same day and the “Electrifying” roadshows in Germany & Switzerland. For the leading tobacco company Philip Morris (PMI) Arek and a team of specialists invented a sales campaign concept to recruit, train and hire more than 550 sales representatives to setup a sale force for the “iqos” direct sales campaign. the biggest project in the company's history.
When Arek isn’t preparing the next live campaign he enjoys boating around Potsdam and Berlin with his children Maxi, Joschi and Niki.
Josh Randall is a Live Event Producer and Creative Director based in Los Angeles. Best known as a creator of the internationally recognized immersive horror experience, BLACKOUT, Josh has also created multi-platform experiences for the New York Times, Universal Pictures, Blumhouse Productions, Focus Features, Crypt TV, Aviron Pictures, the DJ Skrillex, the band Queens of the Stone Age, and the Emmy-award winning Secret Location in Toronto. Having created and produced more than 50 immersive experiences around the US, Josh has also worked in the administrative offices of the New York City Opera, the Public Theater’s Summer Play Festival, Second Stage Theater, and Manhattan Theater Club. He most recently wrote and directed the “The Castle Rock Live Experience” at 2018 San Diego Comic-Con, and is currently the Creative Producer of Immersive Programming for Two Bit Circus.
Trish has been crafting creative ideas and experiential marketing strategies for over a decade. With so many years of experience, she's seen and done it all...from creating a tailgate tour for Lady Gaga to overseeing the installation of a moon-like alien vehicle for Activision, from imagining football players on roller skates to seeing small business owners learn how to do better business through social media. Experiential marketing is Trish's passion, and she fully believes that the best and bravest creative is born from deep and compelling research-based insights, and is delivered by pushing the boundaries in terms of the journey and design.
James Riseborough began his first entrepreneurial venture at age 25 when he started Alternative F/X, Inc. Due to James' creativity, unique design and branding abilities, Alt F/X became the night club industry's most innovative and successful fabricator of 3 dimensional focal points. Clients included Aerosmith's Mamakin, House of Blues, Harley Davidson Cafes and Landsdowne Street's Avalon to name just a few. After 10 successful years, James expanded his business to include partial ownership of Jack Rabbit design, a print marketing company. James was tasked with creating and developing the mobile marketing side of the business. Drawing inspiration from the old fable, the Tortoise and the Hare, Turtle Transit was born. It took no time for James to realize that his passion was in the design and building of promotional vehicles and display, so he parted ways with Jack Rabbit and proceeded on with Turtle. Since then, 18 years has passed and Turtle has become the leader in creative, memorable, brand enhancing mobile tours and displays, having worked with many of the nation's top 100 brands in the market. James spends his free time with his family, riding anything that has a engine as well as working on his collection of 60’s muscle cars and vintage motorcycles.
Darren Ross is President, Chief Operating Officer at Riddle & Bloom/Teall Acquisitions. R&B is a collection of 3 companies focusing on ideas and access that target the next generation consumer via college, high school and technology-based businesses. Darren leads the product and sales team alongside the firm’s Campus, Experiential and Digital offerings.
Darren also serves on several advisory and non-profit boards including the David Ortiz Children’s Fund, who provides essential support for children in the Dominican Republic and in New England who cannot afford the critical cardiac services they need and American Digital Licensing and Package Co, providers of co-branded social advertising campaigns that pair your message with the brand equity of your partners that your audience already knows and trusts.
Prior to this role, Darren served as Executive Vice President, Sales and Marketing for production and creative agency Cramer. There Darren worked with brands such as Staples, Keurig, Avery Dennison, New England Coffee, EMC, and Siemens, growing the group to become one of the largest digital marketing and event solutions companies in the country. Darren remains on the Board of the private, family-owned company.
Prior to Cramer, he was Chief Operating Officer at InterMedia Interactive Solutions, where he worked with clients such as Callaway, Pfizer, Pharmacia, Aventis, Coke of Philadelphia and Shiseido Cosmetics. Before that, he headed global interactive marketing for PUMA.
A graduate of the University of Pennsylvania, Darren lives in Manchester by the Sea, MA (yes, like the movie), is married to a lovely woman and has 2 great kids. He still can’t believe it.
Andrew is part of the Events & Experiences team at Google managing all of the work for the Google Assistant including its breakthrough activations at CES 2018 + 2019. Prior to that, Andrew oversaw all of the ads marketing work for the team. Before Google, Andrew was a Senior Vice President at M Booth Public Relations and ran experiences for The Macallan, JCPenney, American Express, Greenland and Hershey’s. He’s from Ohio and loves television and brunch.
Paul Salinger is a VP of Marketing for Oracle and is part of the Marketing Management team reporting directly to the Chief Marketing Officer. He has a broad portfolio that includes strategic communications, creative concepting, event strategy, event design, event content idea generation and works across marketing to help generate brand enhancing creative ideas. He also leads the efforts for bringing green meeting/sustainable strategies and practices to Oracle events globally. He is Past President of the Green Meeting Industry Council and sits on their Board.
Chuck brings 20 years of creative experience to Proscenium and as a Founding Partner and he leads the agency’s creative efforts, including working with Harley-Davidson, TD Ameritrade and Lowe’s. He also recently completed T-Mobile's seven-city #Unstoppable tour, reaching more than 15,000 attendees. T-Mobile's relationship with Chuck spans eleven years and two prior agencies. Chuck is also a published playwright, former soap star, and Syracuse University graduate.
"Alex Sapiz is the Global Lead for Cisco Events, where she is responsible for the planning, production and delivery of the company’s world-wide events portfolio. Alex oversees a team of 60 employees around the world who produce over 200 Cisco proprietary and industry events annually including flagship brand experiences Cisco Live, Cisco Impact (previously Global Sales Experience), Partner Summit and CIO Exchange, as well as high profile sponsorship activations such as the Rio (2016) and Tokyo (2020) Summer Olympic Games.
Alex has 20 years in the events marketing industry. Before joining Cisco six years ago, Alex held positions with IDG, Women.com, Interex and George P. Johnson, where she led Client Services for Cisco and worked with additional Fortune brands such as Intel, HP, Siebel, Oracle, and Salesforce.
Alex is recognized for setting industry standards for experiential marketing and is committed to a relentless pursuit of innovation in the field of experience design. At Cisco, she spearheaded the creation of a new hybrid-event format, orchestrating a single event that connected 18,000 sellers in over 70 locations around the globe in a seamless virtual experience. Under Alex’s leadership Cisco Events have been extensively recognized with awards and accolades including Stevie Gold Americas Business Awards for Best Brand Experience of the Year (GSX), The Communicator Award of Excellence for Corporate Communications & Identity (Rio Olympic Summer Games), Exhibitor All Star Award (Cisco Live), and PR Daily Best Use of Twitter & Best Influencer Marketing Campaign (Cisco Live) to name just a few. "
Experiential Director and Collaborative Live Artist |
Annie Saunders is an experiential director and collaborative live artist. Her company, Wilderness, creates immersive performance site-specifically in under-utilized urban spaces in Los Angeles and around the world. The company has also presented work at REDCAT, the Public Theater, Summerhall, the San Francisco Playhouse and the Getty Villa and created branded commissioned work for Cannes Lions, Bulleit Bourbon, Dos Equis, Hewlitt Packard, Asics Worldwide and Mastercard. She was a participant in the 2017/18 Devised Theater Working Group for next-generation performance-makers at the Public Theater in New York City. She trained at the University of London, the Sanford Meisner Center, and RADA, and spent ten years as a creative activist with Eve Ensler's V-Day, a global creative movement to end violence against women. She is a core collaborator with Lars Jan’s Early Morning Opera and has appeared in Holoscenes, The Institute of Memory (TIMe) and Abacus.
Named by Luerzer’s archive as one of the top digital artists worldwide, Tino’s combination of cutting edge digital and design skills has established him as one of the most sought-after design talents today. Exploring the intersection of film, architecture, and virtual reality, he moves seamlessly between the physical and digital. Tino's unique skillset has been commissioned for game-changing concepts, events and working spaces for brands including Nike, Google, Apple, BMW, as well as music artists such as Daft Punk, Pharrell Williams and Lady Gaga.
Kelsey Schimmelman is an event producer at GitHub. She manages the GitHub Universe program, a user conference series that includes GitHub Satellite, a regional summit which will take place for the first time this year in Amsterdam. She is excited about creating unique and memorable experiences for event attendees, and loves to integrate art, music and surprising tactile elements into her conferences.
Amaryll's work has predominantly transpired in the San Francisco Bay Area at establishments such as Chez Panisse, Square One, Greens, Zuni Cafe, Baywolf, Robert Mondavi’s Great Chefs series, and as the private chef for prominent San Francisco families. Her work has been documented in several books and publications including the NEW YORK TIMES, The Financial Times of London, The Wall Street Journal, and in national food magazines including Sunset, Gourmet, Saveur, and Bon Appetite. Additionally, Amaryll has contributed toward the design of several of the restaurants she has headed. She believes that the quality of her work product is directly relatable to the functional and aesthetic design of the kitchens and dining rooms where the work is presented. This distinguishes her vision as an intelligent response to the many factors at play when articulating an idea and creating places opposed to restaurant designs driven by concept or celebrity. Her soulful and beautiful kitchens and dining rooms and her reference of the Larder as a renewed center of importance (and as an original expression of a business), defines her leadership in the world of culinary forward thinking.
As VP at ReedPOP, Larry Settembrini created an in-house experiential agency for Reed Exhibitions where he and his team has helped brands such as AT&T, Chevrolet, DirecTV, Dreamworks, Monster Energy, Samsung, and others create highly successful authentic and engaging activations at B2C and B2C events around the globe. Larry will talk about understanding partner needs, then ideating ways to meet those needs by leveraging events to create an unforgettable experience for attendees. He will share success stories and lessons learned from his wealth of experience.
"It's all about the customer experience. With a background in experiential design, Tracey is an expert in creating unforgettable moments to enhance relationships.
As the Vice President of Experience Marketing at American Express, she is responsible for designing in-person experiences. During her tenure at the company, she has held a variety of leadership positions in marketing, concentrating on building customer loyalty and engagement. She has also led teams that created Customer Events and Advocacy programming to bolster small business growth.
Prior to joining American Express, Tracey worked on the agency side creating programming for major entertainment and consumer brands, utilizing both traditional marketing channels and creative tactics.
Tracey has a B.S. from Dartmouth and currently lives in New York City."
At the age of nineteen, Bruce Starr started his experiential marketing career with a singular vision: to build a breakthrough offering for brands to tap into trends in popular culture and build authentic, lasting connections with relevant audiences. As a founding partner, Bruce plays an instrumental role as visionary and futurist regarding the next trends and tipping points to leverage on behalf of clients and colleagues, for his company and for the industry’s continued growth and health. His personal passion for global travel and cultural exploration drives the award-winning concepts and campaigns he and the BMF team generate, year after year.
Richard Steinau, Senior Vice President @ WorldStage, is a featured speaker nationwide on innovation and new technology developed specifically for live events and experiences. His extensive insight into the inner-workings of the event world give him a unique perspective on how to utilize technology in new and creative ways. His entertaining style and ability to make the complex appear simple have led to his presentations consistently being rated as highly educational and valued. For more information on Richard check out his LinkedIn profile (https://www.linkedin.com/in/rsteinau/) and visit worldstage.com.
Helen started her professional career launching Bette Midler’s New York Restoration Project. Later, Helen was recruited to become an integral member of David Letterman’s support team in the daily production of The Late Show as the Assistant to David Letterman.
After four years in Network television, Helen joined Toys”R”Us. There, she opened the Toys”R”Us international flagship store in Times Square. Continuing to develop her production and events experience, she then expanded her role directing Special Events for the full Toys “R” Us brand (400+ locations) with in-store events and strategic promotions with Autism Speaks, MLB, Marvel, NFL, Nickelodeon, Toys for Tots, Warner Bros. and others.
Helen returned to her television roots to serve as the Director of Marketing and Special Events for MTV Network’s LOGO channel, working with talent like Katy Perry, Solange Knowles and the cast of RuPaul’s Drag Race to create very memorable branding events for Levi’s, Southwest Airlines, Subaru and Absolut Vodka.
Other projects include: Academy Awards, USTA US Open, Tina Brown’s Women in the World Summit, Veuve Clicquot Polo Classic, The New Yorker Festival, Vegas Uncork’d presented by Bon Appetit Magazine, Glamour Magazine Woman of the Year Awards and projects for The Public Theater, IBM, Thomson Reuters, Buckner on Business and brinca dada Toys.
Helen attended the University of Utah and Hunter College, and helped earn three Emmy Awards for Outstanding Variety, Musical or Comedy Series with The Late Show with David Letterman. Born in California and raised in Utah, Helen escaped to New York City almost 20 years ago and has never regretted it.
Shiz is known as a tenacious, results driven leader who has a consistent track record of leading teams and building the AT&T brand while pushing the envelope of innovation.
She currently leads the Sponsorship and Experiential Marketing team at AT&T, which includes industry- leading partnerships across numerous sports, lifestyle and entertainment verticals. These include ESL in the world of esports, the NBA, AT&T Stadium and the Dallas Cowboys, the AT&T Pebble Beach Pro-Am, the AT&T Byron Nelson, NCAA Final Four, College Football Playoffs, Major League Soccer, F1 Red Bull Racing, and AT&T Tribeca Film Festival, to name a few.
Prior to her current role in Sponsorships, Shiz held a wide range of roles across the corporation—a true testament to her business acumen, adaptability and leadership skills. She’s been on the front lines managing call centers and out in the field leading construction crews—consistently outperforming peer groups in productivity and accuracy. She was instrumental on the delivery of the company’s first cloud product as well as designing industry leading offers in the pricing and analytics organization for the largest corporate clients.
More recently, Shiz also supported the Chairman and CEO of AT&T, which included production of multi- location and live broadcast of major events ranging from leadership conferences, all-employee town halls to merger announcements, press tours and the Annual AT&T Shareholders’ Meeting.
In a previous role, Shiz was the chief of staff to the SVP of Brand, Advertising, Media and Sponsorships which included executive support, overseeing overall operations and organizational budgets. Shiz has also led large scale corporate-wide workforce and workplace transformation efforts.
She has received numerous accolades including the Asian MBA Global Emerging Leaders Award, the Women of Color STEM Magazine’s Technology Rising Stars award, AT&T Best of the Best Awards, and the President’s Volunteer Service Award.
Shiz holds a bachelor’s degree in Cognitive Science from UCLA and an MBA from Pepperdine University. She currently lives in Los Angeles with her husband Peter, and rescue dog, Bella. She enjoys wine tasting, international cuisines and traveling
"Gwynne Wardrop has been producing events throughout the world since 1995. After honing her event production skills in the non-profit sector and in the music industry, Gwynne joined The New York Times in 2005. She has produced many of The Times’s signature event programs, including TimesTalks, Arts & Leisure Weekend, Election Night Live and The New York Times Travel Show. Since 2014 she has been Director of Conferences, bringing The Times’s editorial content to life through b-to-b summits focused on education, climate change, the future of work, sustainable cities, luxury and more.
Prior to joining The Times, Gwynne was the Director of Major Events for NYC2012, where she was responsible for the management and production of events designed to promote New York City’s candidacy as host for the 2012 Olympic Games.
Gwynne received her BA and MA in Spanish Linguistics and Literature from Temple University. She lives in Brooklyn Heights with son Alex."
For more than a decade, Kelly has been relentlessly pushing the boundaries of brand experience and customer engagement through high-touch experiences and disruptive activations. Her large-scale experiential campaigns like Be An Outsider At Work have been featured in worldwide publications including Forbes Magazine and USA Today.
She first made her mark with the now-iconic L.L.Bean Bootmobile in 2012, which she designed from the sole up in support of the brand’s 100th anniversary. Following on the heels of its success, her team created a multitude of impactful brand experiences, including Flannel Flag Football, a pop-up retail strategy and an award-winning holiday installation at the L.L.Bean Flagship Campus in Freeport, Maine.
Previously, Kelly led the L.L.Bean Corporate Partnership program, where she leveraged strong relationships with the Boston Red Sox, the Weather Channel and Warren Miller to create innovative, engaging social media content, including two appearances by the Bootmobile in World Series parades.
Kelly is a passionate member of Board of Directors for Junior Achievement, an organization promoting financial literacy and workplace readiness for students K-12. She lives in Scarborough, Maine with her husband Jordan, two boys and their dog, Truman. He’s adorable but totally untrainable. The dog, that is.
When she’s not watching HGTV or treating herself to a macaroon, Emilie’s other guilty pleasure involves playing a big role in creating can’t-miss events by injecting the Ulta Beauty culture into every brand experiences. This includes the annual General Manager Conference with 4,000 eager, motivated attendees. Emilie lets the core purpose of the event drives all aspects of the attendee journey, including theming, sourcing, technology, space design, logistics, production, sponsorships and content.
Kimberly Whinna Cottrell
Senior Manager, Experiential and Content Marketing |
Kimberly leads marketing strategy and brand experiences for Autodesk’s owned spaces category, which includes the Autodesk Gallery in San Francisco and a global network of Autodesk Technology Centers. During her 9+ years at Autodesk, she has built teams and created portfolios of high-touch marketing programs to create vibrant hubs of brand engagement that buzz year-round with strategic events and experiences, exemplifying and amplifying the brand. Prior to joining Autodesk, Kimberly worked in the contemporary art gallery industry in New York City where she found her calling as a marketer while crafting stories and producing experiences that celebrated artists and their work. She earned her MBA in marketing, international business, and finance from Northwestern University’s Kellogg School of Management, and her bachelor’s degree in art history with a minor in studio art from New York University. Kimberly grew up in the Midwest and now lives in Southern California with her husband and two children.
Tyler Williams heads up our Brand Aura team; a team that specializes in creating Zappos’ unique and quirky persona via events, campaigns and experiences nationwide. Tyler is also the long-time company Fungineer, responsible for such popular internal events as “Boots and Shorts Thursdays” and “Tutu Tuesdays.” Prior to joining the Zappos’ Customer Loyalty Team in 2011, Tyler did everything from production and construction to drumming for a rock band!
Head of Corporate Communications for MINI & BMW Motorrad |
Ingo Wirth graduated as an economist at the Ludwig-Maximilians-University in Munich, Germany and has joined the BMW Group in 1999. He has held several communications roles in Sports Marketing, Event Marketing, Direct Sales, Corporate Sales and Aftersales before joining the company's press and public relations department two years ago. Since then he has led special projects in product communications with focus on electrification as well as new technologies / innovations (i.e. BMW Vision iNEXT World Flight) and took over the management of corporate communications for the brands MINI and BMW Motorrad in October 2018.
Use the Add to My Agenda buttons to compile a Personalized Agenda of the sessions you wish to attend. Then submit an email address at bottom of screen to receive your Personalized Agenda in your inbox!
Wednesday | May 15
9:45 AM – 10:30 AM
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THOUGHT LEADERSHIP: ACHIEVING ESCAPE VELOCITY - HOW SPLUNK SIMPLIFIED, INNOVATED AND OPTIMIZED THEIR EVENTS
Room: OCTAVIUS 17-19
After being burned by rigid, unreliable event management software, Splunk was tired of saying "It will be better next year." In this practical session, learn how Splunk took the work out of workflows (and every other aspect of event management) and gave attendees a consistent, engaging event experience with a fraction of the effort. Leave with tips and tricks to improve your next event while lowering your stress.
Sarah Mills, Senior Manager of Event Technology for the Global Event Marketing, Splunk Inc
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THOUGHT LEADERSHIP: NEXT-GEN TECHNOLOGIES THAT TRULY RAISE THE BAR...BUT NOT THE BUDGET (YES, IT'S TRUE!)
Room: OCTAVIUS 17-19
Looking for ways to deliver more “WOW!” at your next event with the same budget as last year? Worried that choosing new technologies is cost prohibitive? Learn how events large and small are using Next Gen tech like bleeding edge LED design, laser projection, inventive LCD solutions, and video mapping on drones to create excitement and engagement . . . all at a realistic cost. Imagine that, new technology that breaks all of the rules…but not the budget. Join WorldStage on a journey into next generation, state-of-the-art technical solutions and possibilities.
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THOUGHT LEADERSHIP: GAME DESIGN FOR ENGAGEMENT: FROM POP-UPS TO ESCAPE ROOMS
Room: OCTAVIUS 17-19
Learn about the proven methodologies behind driving engagement through play and turn up the dial on interactivity. Presented by the team behind experiences for Intel, Capital One and the FDA, see how we've applied game design and innovative tech to facilitate play in everything from pop-ups and escape rooms, to team building on a global scale.
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THOUGHT LEADERSHIP: CREATING BRAND WORLDS: FROM LIVE TO LIFE
Room: OCTAVIUS 17-19
Savvy brands connect with their audiences emotionally by approaching their live events as fully immersive brand worlds. This session will use case studies of events to demonstrate how to build your own brand world. Learn to create real emotion by creating a sense of wellbeing and belonging for attendees. From theme creation through execution, we’ll show you how to engage with all of your attendees’ senses and tie together every detail.
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THOUGHT LEADERSHIP: STOP MEASURING LIKE “MAD MEN” FUTURE-PROOFING THE XM INDUSTRY
Room: OCTAVIUS 17-19
What if you could measure authentic emotional connections between target audience and brand? Emotion metrics that inform strategic brand activations add KEIs (Key Emotional Impacts) to KPIs and improve ROE (Return On Emotional Connection). Learn how to lead with experience strategy to win hearts and minds AND a greater share of wallet.
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THOUGHT LEADERSHIP: NAVIGATING THE CONNECTED CONSUMER EXPERIENCE
Room: OCTAVIUS 17-19
Assess the current state of your brand experiences against master frameworks designed by Forrester and McKinsey. By studying the principles that have implemented across almost three dozen Fortune 500 brands including BMW, Allstate and Molson, we’ll reveal which strategies and processes helped those companies succeed with experience marketing, and how you can implement, test and scale their findings and approaches within your organization.