2020 SPEAKERS

Brittanie Ahrens

Event Designer
HMR Designs
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Ryan Anderson

Director of Brand Marketing
Modelo
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Lori Ann Pope

Head of Event Marketing, Global Economic Impact
Facebook
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Lori Ann Pope leads the small business event marketing team at Facebook and is passionate about championing business owners and entrepreneurs around the globe. With more than 20 years of experience in content development, training, and event production, she has worked at Anti-Money Laundering.com, The Direct Marketing Association, and Business Week (now Bloomberg Business Week). She spent a decade in book and magazine publishing in New York City, primarily as a literary agent, where she hung her own shingle, Writers Represent Literary Agency. Lori Ann earned her BA and MFA from Brown University. A Denver native, she has lived around the US, including New York, Washington, Boston, DC, Miami, and Dallas. She currently resides in Palo Alto.

Jennifer Arnoldt

Senior Marketing Director-Retail Engagement + Experience
Taco Bell
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Keith Baker

Thought Leadership Lead, GBM
Facebook
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Keith Baker is the Thought Leadership Lead on the Global Industry Marketing team at Facebook, where he is responsible for programming some of Facebook’s biggest internal events and leading a team that builds Facebook’s thought leadership within the advertising industry. He has a Master’s in Integrated Marketing from NYU and over 10 years of experience working on event programs. Born in the UK but now living in New York, Keith drinks both tea and coffee—but only really likes tea.

Jessica Baring Stacey

Vice President of Public Relations and Store Marketing
Sephora
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Jack Bedtke

Student Brand Manager
Amazon Prime Student
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Zachary Berliner

Director of Sponsorships Lifestyle & Experiential Marketing
Constellation Brands
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Jenifer Bice

Senior Director-Event Solutions
Walmart
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Jenifer has been in the communications industry for nearly 25 years. Her experiences include managing communications and events for a national non-profit organization early in her career through her current role as head of creative for Walmart’s Event Solutions team, producing some of the most spectacular corporate events in the world. She has held this role for nearly four years, leading creative aspects of events including visual design, the company’s in-house video production and TV studio, as well as all things “fun.” Jenifer is also very active in the International Association of Business Communicators (IABC) where she was honored to serve as chair of the 2019 IABC World Conference, hosted in Vancouver. In this role, she led an event that saw the highest attendance of global professionals in 10 years. She has been with Walmart for 12 years.

Eve Bond

EveBond Fitness
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Anna Bonfiglio

Lincoln Media & Strategy Manager
Ford Motor Company
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Rachel Boucher

Executive Editor
Event Marketer Magazine
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Rachel has worked in journalism for more than a decade, cutting her teeth in the community newspaper circuit in Fairfield County, CT, covering local politics, people and wildlife. Among memorable assignments: completing firefighting training with the City of Hartford Fire Department, and interviewing families traveling for cancer treatments onboard a Corporate Angel Network flight. She was introduced to the branding world as a copywriter for New York-based design agency Stellabean, producing marketing materials for hospitality clients. She joined Event Marketer in 2012 and today serves as the managing editor, overseeing the production of the print magazine and the brand’s digital presence. She earned her bachelor’s degree from Plymouth State University in New Hampshire's White Mountains, where she studied English and creative writing.

Doug Bradley

Vice President of Culinary
McCormick Place
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Cindy Brewer

Principal
LEO Events
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Andrea Brimmer

Chief Marketing and PR Officer
Ally Financial Services
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Brittany Buchanan

Social Media Brand Manager
Bosch Power Tools
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Kim Burkus

VP, Account Director
Jack Morton Worldwide
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John Capano

Senior Vice President, Client Development
Impact XM
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Steven Cardwell

VP-Program Marketing
HBO
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Hillary Cartwright

Principal
The Event Ally
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Hillary Cartwright is the co-founder of The Event Ally, which tackles current health concerns as well as the unique security and sustainability issues of experiential marketing. The Event Ally can function as your external health & safety department to safely move your events forward in the era of COVID-19. Hillary is a Producer with 13 years of experience in the events world, from multi-million dollar Super Bowl activations to most recently producing 29rooms for Refinery29. Event safety and staff training have always been passion points for her, leading to the creation of The Event Ally. Hillary has a degree in Marketing from Bryant University and a MBA from Washington University in St. Louis. When she's not helping you with the health & safety of your events, you can find her at the ice rink, teaching kids how to skate.

Mia Choi

Co-Founder & CCO
MAS Event + Design
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Creative visionary. Sees the big picture while finessing the small elements. Calm in crisis. Utterly fearless. Mia excels at crafting strong brand messages married with cutting-edge technology. She always finds an innovative way to give clients an unforgettable event. Mia spent 5 years running Obscura Digital’s New York office in conjunction with her role as Creative Director at MAS. With Obscura, Mia oversaw the 125th Anniversary of Coca-Cola, YouTube Symphony Orchestra, and KACARE in Saudi Arabia. Prior to co-founding MAS in 2007, Mia was Creative Director for EventQuest, producing Mercedes-Benz tours, Sony Music Grammy events, and even the Governor’s Ball at the Oscars. Mia produced two features films and was recognized by Variety Magazine as one of the top ten indie producers to watch. 20+ years in the event business, 8+ years in the film business.

Ariane Coldiron

Senior Vice President, Brand Experience
Freeman
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Shenique Coston

VP-Experiential
Empire State Development
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Shenique Coston is an award-winning marketing executive and business leader. She currently serves as the Vice President, Experiential Marketing for Empire State Development. In her role, she defines and implements strategy to drive tourism growth, promote the I LOVE NY brand and advance business development opportunities throughout New York State through a strategic platform of consumer, trade and B2B events. Shenique has spent most of her 15+ year career using insights to build innovative and disruptive business building ideas, develop marketing strategies, curate experiential activations and operationalize business plans for entrepreneurs/ start-ups to category leading companies such as Samsung Electronics, Procter & Gamble and Nickelodeon/ MTV Networks. Shenique holds a BA in Economics from Boston University and an MBA from the University of Michigan’s Ross School of Business. Since 2016, she has served as a Board Member for Dancewave, Inc. a dance education and youth development non-profit servicing New York City.

Ashley Crowder

CEO
VNTANA
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Ashley Crowder is the co-founder and CEO of VNTANA, an industry leading platform that automates the conversion of physical products into 3D Web, AR, VR & hologram e-commerce experiences. She has worked in the mixed-reality space for over 7 years helping Fortune 1000 brands including Adidas, Lexus, AT&T and more launch mixed reality applications to increase conversions. Prior to co-founding VNTANA she graduated from USC with a bachelors and masters in engineering and gained valuable engineering experience at Gulfstream, Northrop Grumman and BP. She leverages her engineering background to guide VNTANA’s overall direction and technology development to shape the future of e-commerce by making it easy to create a 3D version of every product in the world. Ashley was featured as one of USC’s leading engineering CEOs of 2016 and is a part of the Microsoft Early Developer Program.

Ashley has given talks on the future of mixed reality and how to incorporate it in enterprises today at SXSW, Digital Summit, Internet Summit, Augmented World Expo, TEDx Venice, the World Economic Forum’s Global Growth Companies & Technology Pioneers, U.S. Chamber of Commerce, the Network for Teaching Entrepreneurship, The Montgomery Summit, Siemer Summit, Digital LA, and others.

Co-founder/CEO of VNTANA. Over 7 years experience in Mixed Reality helping the Fortune 1000 launch mixed reality applications to increase conversions. Bachelors and masters in engineering.

Kevin Dana

Executive Director of Merchandising and Product
Cort Trade Show Furnishings
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Kevin Dana is the Executive Director of Marketing and Product Development for CORT Events. He’s responsible for national marketing strategy across all channels and leads CORT’s product development strategy. In his 17 year tenure at CORT, he’s developed proprietary brands such as the Endless seating collection and Luna Lighting. Kevin served as a trustee on the National Association of Catering & Events Foundation, was named 2013 Marketing Professional of the Year by Event Solutions magazine, and is an authority on exhibit, meeting and event furnishing and décor trends for the trade show and special event industry. He lives in San Francisco.

Alison Delzell

SVP-Experience
The Marketing Arm
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Nelson Dimpter

Student Brand Manager
Amazon Prime Student
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Stephanie Dubois

Director, SAPPHIRE NOW
SAP
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Aubri Emery

Director of Permitting & Logistics
iDEKO
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As a Midwest native, Aubri Emery made the transition to New York in 2014. With a love for adventure and an educational background in Communications and Business Management, it was a natural choice for her to pursue a career in the event production world. While working for the Mayor’s Office of Citywide Event Coordination and Management, she fine-tuned her expertise within event planning and permitting intricacies within the Big Apple. During this time she also cultivated close relationships with NYPD, FDNY, Dept. of Buildings, DOHMH, DOT, EDC, New York City Community Boards, BIDs, SBS, US Coast Guard, FBI, Port Authority, US Navy, and numerous other governmental agencies.

Jen Fisch

Executive Creative Director
Becore
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Tom Flynn

Director, Experiential Marketing, Global Commercial Services
American Express
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Jeff Fortmann

VP of Business Development & Marketing
Highmark Outdoor
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Nikki Garvey

Head of Ads and YouTube Events & Experiences
Google
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Dayna Gilchrist

Founder & CEO
The Hype Agency
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Marcus Gilmore

Associate Experiential Producer
Momentum Worldwide
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Kenya Hardaway Green

Senior VP-Integrated Promotions
FX Networks
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Doug Hartling

Senior Director, Experiential Marketing and Content Strategy, Funimation
Sony Pictures Television
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Jordan Harvey

Senior Account Manager
On Board Experiential
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Jessica Heasley

Group Editor and Publisher
Event Marketer Magazine
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Before coming to Event Marketer in 2007, Jessica spent 15 years in marketing and events, activating challenger brands at high-profile film festivals, producing non-profit events for local arts organizations and providing marketing support for event design and production studios. She once fixed a branded 1972 VW bus accelerator pump on the side of a highway in South Carolina with a paper clip and some string the night before a 30-city college tour. Today she serves as the Content Director for the Brand Activation Group at Access Intelligence, overseeing editorial content and strategy for Event Marketer and Chief Marketer magazines. She earned her master’s degree with honors from the Columbia University Graduate School of Journalism in 2007, and her bachelor’s degree from the University of Washington.

Marc Herron

Senior VP-Strategy
Sparks
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Marc is responsible for leading all aspects of Sparks’ Strategy division, including research/analysis, experiential road mapping/attendee journeys, measurement, relationship & business development and internal team expansion. Sparks’ experiences and activations range in size, scale, scope, audience demographic and industry vertical requiring an agile and targeted group of seasoned strategists that can attune to unique brand needs fluidly and seamlessly. Marc has almost 20 years of agency experience delivering strategic and targeted marketing campaigns for automotive clients such as General Motors, Audi, Kia, Mitsubishi, Toyota, Lexus, Honda, Volkswagen and Acura in addition to clients as diverse as Google, Mattel, eBay, HTC, Amazon, Western Union, Dish Network, Facebook, Magic Johnson Foundation, Abbott Medical Optics, Henry Schein, Qualcomm and Disney. With a breadth of expertise in corporate and consumer events, exhibits, strategic marketing, publication production, digital, interactive, direct mail, in-class facilitation, and training, Marc has touched almost every aspect of the "brand experience."

Nora Herting

Founder and CEO
ImageThink
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Brad Hiranaga

Chief Brand Officer, North America
General Mills
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Brad Hiranaga

Chief Brand Officer, North America
General Mills
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Brad Hiranaga is the Chief Brand Officer for North America at General Mills, the manufacturer of Cheerios, Nature Valley, Yoplait, Annie’s, and many other iconic food brands. In this role, he leads the Brand Experience organization for North America, which provides the strategic expertise, capabilities and positive agitation to build modern brands, drive a growth mindset, and inspire innovative, bold, frame-breaking, marketing. The Brand Experience organization includes Brand Strategy, Experience Orchestration, Creative, Content, Design, Production, Media, Communications, Brand Public Relations, Social, Experiential, Partnerships, Promotions, Events, Licensing, Marketing Excellence, Shopper Marketing and eCommerce. Brad was previously the Business Director of the Pizza & Tacos Business Unit in the Meals Division, which included the Totino’s and Old El Paso brands. He developed this business unit to focus on delivering holistic experiences for consumers and innovating with new ways to build teams and brands. Since joining General Mills in 2004, Brad has stewarded iconic brands such as Pillsbury, Hamburger Helper and Betty Crocker, and held roles in Convenience and Food Service. Brad also led a Digital Marketing & Innovation team that focused on how to build brands in a rapidly evolving digital world. Brad earned his Bachelor of Arts in Business Leadership, Finance and Economics from the University of Puget Sound and his Masters of Business Administration from the Stephen M. Ross School of Business at the University of Michigan.

Shelley Hodgkinson

Senior Director-Event Solutions
Walmart
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As Senior Director of Event Solutions for Walmart, Shelley manages and leads Production, Creative and Communication for the Walmart Event Solutions team, which includes meeting production, audio visual support and technical direction. The Event Solution team produces and supports over 300 corporate meetings and events each year, including the Walmart’s Annual Shareholders meeting, Saturday Morning meetings, and the U.S. and Sam’s Club Year Beginning and Holiday meetings. Shelley has many years of live production, meeting and event experience. She joined the Corporate Shows and Events team in January 2015 from International Corporate Affairs where she was responsible for International meetings and events and supported the President and CEO of International. Shelley joined Walmart International from Asda in 2013, where she held the position of Head of Internal Communications and Events, and prior to that a number of Retail and Operational Home Office and Field positions.

Jake Holmon

Certified Personal Trainer
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Ken Holsinger

SVP, Strategy - Digital & Data Solutions
Freeman
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Ken leads the Data Practice for Freeman leading teams that are building innovative data tools for integration & business intelligence, with data consulting, research, & industry benchmarking. These teams work with clients all over the world to drive decisions, improve results, & measure their marketing efforts. Ken has been named on multiple hardware, software & process patents. He is a frequent presenter on numerous topics in the events, technology, & data-science space. He is also involved in his local community in Boise, Idaho as a startup mentor and tech workforce development leader.

Alexandria Ivanoff

Director of Social Media, YSL Beauté
L'Oreal
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Kristina Johnson

Meeting Planner
LEO Events
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As a Meeting Planner for LEO Events, Kristina manages and executes events and meetings locally and nationally including site selection, hotel/vendor negotiations and contracting, event registration, staffing, program travel, and event reporting. She additionally works to develop and finalize event catering and set-up logistics, program budgets, and project timelines. Kristina is a CVENT Certified Meeting Planner and most recently received her CVENT Venue Sourcing Certification. A Virginia native, Kristina has a strong background in hotel and catering operations, as well as an MBA with a concentration in project management and leadership. This combination makes her a great asset throughout the event process from contracting and pre-event planning to meeting management. While not working on events, Kristina enjoys exercising and spending time with her family.

Felicia Kaban

Senior Manager, Live Events
Johnson & Johnson Vision
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Nicola Kastner

Head of Global Event Strategy
SAP
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Wenny Katzenstein

VP, Marketing Strategy, Funimation
Sony Pictures Television
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Josh Kell

VP of Digital + Brand Marketing and Executive Creative Director
Switch
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An award-winning creative leader in the industry, Josh Kell uses his experience and acquired knowledge to lead the strategy, creative development, and activation of multi-platform campaigns for several of the world’s biggest brands. His award-winning work entertains, engages, and educates to create a lasting impression and on-going relationship between consumers and brands.

Cara Kleinhaut

CEO & Founder
Agenc
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Cara Kleinhaut, Founder & CEO of AGENC, An Experiential & Digital Marketing Agency, has blazed a path to grow Caravents, launched in 2001, from an event production + design company into a nationally recognized, full service, integrated Experiential + Digital agency, creating award winning experiences and digital campaigns that shape culture and deliver results for leading brands including Amazon, Target, Dior, L’Oreal, Time Inc., Rodeo Drive, Harry Winston, Hulu, Condé Nast, Hearst, and Oath, spanning multiple categories from technology to luxury, retail, beauty and media. Recognized as an industry leader and pioneer in bringing digital amplification and influencer strategy into the world of live events, Cara is sought out as a featured speaker by numerous industry associations Including International Special Event Society, Event Solutions, Bizbash, MPI International, The Special Event, Event Marketer and Event Technology. Now as AGENC, she oversees a curated team of top creatives who define excellence and change culture through award winning and press worthy live experiences, creative design strategy, compelling digital storytelling and appropriate influencer matchmaking, selected personally by Cara.

Phil Koutsis

Executive Creative Director
We're Magnetic
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For over 25 years, Phil has helped craft award-winning, integrated campaigns, content and experiences at notable agencies including Grey, Hill Holliday, Wunderman, G2 Branding & Design, Tracy Locke, and Momentum Worldwide. Along the way, he has worked for some of the most well-known brands in the world including: Absolut, American Express, American Red Cross, Citi, Facebook, Google, Heineken, Kimberly-Clark, PepsiCo, Samsung, Sony, Starwood, SAP and Verizon. Before joining the team at We’re Magnetic, Phil was an SVP Group Creative Director at Momentum Worldwide running American Express—the largest client in their network. His work has spanned sports, entertainment, music, fashion, B2B, tradeshows, conferences and advocacy. He holds one patent. Founded an inventor website. And lives in Eastchester, NY in Westchester County with his wife and two teenage boys.

Lauren Kuhnie

Director of Business Development
INVNT
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With 17 years’ industry experience, Lauren’s career has been exclusively devoted to live brand storytelling, where she has worked across event production, operations, fabrication, strategy, engagement and analytics. Lauren’s attention to detail and passion for live are evident in her work portfolio, which includes vertical markets spanning from automotive and retail to associations and private equity firms. Lauren offers clients a unique perspective and holistic program approach to brand initiatives and challenges from start to finish. As the Director of Business Development, Lauren and her team utilize the art of live brand storytelling paired with INVNT’s challenge everything mantra to turn brand information and objectives into meaningful moments that spark emotion for internal and external brand clients.

Gord Lang

VP, Business Development
Freeman
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Anthony Larrisey

Principal/Creative Director
Industria Creative
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Anthony Larrisey founded Industria Creative, an award-winning, full-service Experiential Marketing agency, as a result of his passion – translating brands into multi-media, multi-sensory experiential platforms. Industria Creative is known for merging marketing, art, and technology. Their Diversity + Inclusion practice develops campaigns for African American, Asian American, and Latinx audiences; as well as the Queer, Disabled, and Body Positivity communities – heightening culturally relevant conversations and often impacting social change. His integrated strategic approach to experiential design, coupled with his keen attention to aesthetic delivery has generated award-winning work for some of the most globally-recognized brands in entertainment, technology, fashion, beauty, and lifestyle including Dior, Dom Pérignon, FX Networks, Fendi, Google, Hennessy X.O, Jay Z, Moncler, Old Navy, and Sony, among others. Larrisey teaches Event Marketing at NYU and is a guest speaker on Luxury Marketing and Experiential Marketing at Fordham University. He has spoken on the topic of Diversity + Inclusion to many audiences including at SXSW and with the Association of National Advertisers. Anthony established his foundation in brand marketing and image development at integrated marketing agencies FCB (Interpublic Group) and Ogilvy & Mather (WPP Group). He also worked as talent handler for the legendary Patti LaBelle.

Justin Lefkovitch

Founder and CEO
Mirrored Media
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Justin Lefkovitch is the Founder and CEO of Mirrored Media, one of the entertainment industry’s most influential experiential marketing agencies. Justin sits at the intersection of entertainment, marketing, and the fan experience. He founded Mirrored Media with the core understanding that the relationship between the entertainment and marketing industries is unique; one that struggles at times due to industry language barriers, intimidating cultural nuisances, and different objectives. Justin took his vision and created a team composed of experienced entertainment and marketing industry alums. Mirrored Media creates high impact, enduring lifestyle campaigns, specializing in music and entertainment. Their success is defined by creating authentic experiences that drive engagement and promote growth. Mirrored Media brings campaigns to life that are a win-win for the talent, the brand, and, ultimately, the fan. Since launching in 2011, Justin and his team has ideated and executed feature campaigns for Syfy, mophie, Coach, Fullscreen, AwesomenessTV, Universal Pictures, NBC Universal, TNT Turner, MTV, Bacardi, Google Play, Twitter, Music.ly, Live.me, Splenda, Diageo, TuneCore, 20th Century Fox, iHeart Radio, Marriott Hotels, Hyatt Hotels, Captain Morgan, AT&T, CraveOnline, and many more. Additionally, Mirrored partners with major record labels and artists as their experiential arm to develop campaigns including Kaskade, Jeezy, Tove Lo, Sabrina Carpenter, Bea Miller, and Banks & Steelz.

Steve Lemon

Director
Event Safety Alliance
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Steve Lemon is a large-scale event planner and manager with over four decades experience producing a wide variety of special events. Several years ago, Steve recognized the need to evolve our industry in a more safety-centric direction, and he began to research and study event safety. Today, in addition to producing events, Steve consults with agencies on how to evolve their safety planning to better meet the rapidly changing needs of the industry and the brands we serve. Steve is FEMA IS15 certified and an active member of the Event Safety Alliance, as well as the lead writer for the recently published Event Safety Guide.

Kelly Long

Co-Founder and Partner
Manifold
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Kelly Long is a Co-founder and Partner at Manifold, overseeing high profile accounts including Uber, Bumble, GitHub and others and leads Manifold’s Business Development. Prior to Manifold, Kelly held senior positions at Yahoo in the Global Buzz Marketing department working with brand marketing and product leads, as well as global advertising partners, to create and implement unique, experiential marketing and advertising campaigns. She also held various positions in Yahoo's Corporate Communications division for many years working closely with the executive team on internal and external communications around the company's financial news, M&A deals, strategic partnerships and general corporate issues. Prior to Yahoo, Kelly held positions at Porter Novelli and Ogilvy overseeing corporate communications programs for global clients including Hewlett-Packard, Sun Microsystems, McAfee and others. She is currently a member of the Ambassador Board for Make-A-Wish Oregon.

Monica Long

SVP, Marketing and Communications
Ripple
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Wesley Long

Assistant Vice President
AT&T University
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Fernando Machado

CMO
Burger King
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Fernando is a global marketer with a passion for growing brands and businesses. With more than 120 Lions in Cannes (5 GPs), 16 D&AD Yellow Pencils, 1 Grandy (McWhopper), and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth. Currently as Global CMO at Burger King, Fernando’s focus is infusing the brand with purpose, modernizing the design, and inspiring the organization around brand development. Under Fernando’s leadership, Burger King became Client of the Year at the D&AD in 2016, Creative Marketer of the Year in Cannes 2017, Client of the Year at the One Show 2018 and Advertiser of the Year at the Clio Awards 2018. Fernando led campaigns such as “Proud Whopper”, “McWhopper”, “Google Home of the Whopper”, “Burning Stores”, “Bullying Jr”, “Whopper Neutrality”, and “Scary Clown Night”. Prior to joining BK, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove where he led the groundbreaking "Beauty Sketches" (Titanium GP in 2013). Fernando was recognized by Adweek as Grand Brand Genius (2013 and 2018 - only person to ever win twice), by the AD Club of NY as Marketer of the Year (2017), by Business Insider as top 10 most innovative CMOs (2017 and 2018), by AdAge as top 50 most creative people in the business (2017), and by Forbes as Top 100 Most Creative Minds in Business.

Melissa Mahon

EVP of Operations
MAS Event + Design
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Masterful manager of big thinking having helped to grow MAS from a 14 person agency to a 70 + organization with 3 offices across the country. Melissa has also spearheaded the day to day on award-winning Google Home Mini Donut Shop, Google Mini Golf, YouTube Creator Summit, Unilever Personal Care, and Google Teamwork, among others. Prior to MAS, Melissa could be seen nightly in six different Broadway shows, and her work as a director and choreographer was seen in various productions on the stage and screen and as director in residence at Carnegie Hall’s Weill Music Institute. She may have hung up her tap shoes but she’s known to rock her fishnets on show days for good luck. 9+ years in the event business, 18+ years in show business.

Myryah Marino

Experiential Director
Hudson Rouge
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Erin McElroy

Program Director of Marketing Innovation
IBM
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One of Event Marketer’s 2018 Dream Team, Erin devotes her passion to driving innovation and creativity to a wide range of global projects, campaigns, and initiatives. In her role as an innovator in IBM’s corporate headquarters marketing group, she has consistently led award-winning experiences. From conceiving of Reimagine Retail in collaboration with the Fashion Institute and Tommy Hilfiger, to broadcast collaborations with ABC and Warner Brothers and inventing cognitive experiences at top tier events, such as CES, think, Gartner, and SXSW, Erin always focuses on reaching people through a story and a memorable experience. She’s excited to be a part of the wave of technology, marketing, and creative evolution happening, as a result of cognition and artificial intelligence. Erin resides in Dallas, is an avid cyclist, and enjoys helping solve the world’s water and hunger crisis by sponsoring initiatives around the globe. Follow her on twitter or LinkedIn @ erinmcelroybiz Follow her on twitter or LinkedIn @ erinmcelroybiz

Fiona Micoleau

Team De3ign Girls
University of California Davis
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Bryan Mizelle

Senior Director-Event Solutions
Walmart
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As Senior Director of Event Solutions for Walmart, Bryan manages and leads production for the Walmart Event Solutions team, which includes meeting production, audio visual support and technical direction. The Event Solutions team produces and supports over 300 corporate meetings and events each year, including Walmart’s Annual Shareholders meeting, Saturday Morning meetings, and the U.S. and Sam’s Club Year Beginning and Holiday meetings. Bryan has many years of live production, meeting and event experience. He joined the Corporate Event Solutions team in March of 2017 after leading Sam’s Club Events for the previous 16 years. Bryan has been with Walmart Inc. for 30 years and began his career in various store management positions before coming to the corporate headquarters in Bentonville, Arkansas where he worked in store planning and Sam’s Club operations before transferring to corporate events.

James Morris

Vice President, Client Services
Impact XM
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Janelle Mungo

Event Marketing Manager, Small Business Group
Facebook
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Jessica Murray

Account Director
Agency EA
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Christine Ngo Isaac

Brand Director, Head of U.S. Consumer Engagement
Moët & Chandon
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Taylor Nguyen

Head of Experiences at Google Cloud and DEI
Google Cloud
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Shawn Oatey

Director of Marketing
WorldStage, Inc.
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Zach Papale

Global Head-Brand Experience & Partnerships
YouTube
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Zachary Papale is Global Head of Experiential Marketing and Brand Partnerships at YouTube. He is responsible for overseeing a team leading the conceptualization and execution of YouTube’s industry and consumer facing experiences and brand partnerships. He has spent his career working with some of the most significant brands in tech and media, specializing in multi-platform marketing strategies with an emphasis on innovative and non-traditional approaches to events and experiences. At YouTube, he has produced and supervised over 30 unique projects in the past 12 months alone, as he oversees all brand partnerships including multi-year collaborations with Sundance Film Festival, MLB, and in part Coachella, as well as the brand’s long term deals with Dick Clark Productions and their entertainment properties, along with partnerships with TED and Global Citizen among others. Zach is responsible for the brand’s most cutting-edge experiences, and over the past 9 years has led experiential for everything from the launch of YouTube TV to bringing YouTube Creators channels to life. Prior to YouTube, Zach worked across some of the most influential companies in the world including his role as an on-air DJ at several Clear Channel Radio Stations across California, and as the NY rep for KCRW.COM, his time as a marketing and event leader for media giant Viacom in NYC across multiple MTV channels, and for Google in San Francisco where he launched the first Nexus phone, Google Music, Google Fiber, and a multitude of Android products. Through his commitment to thought-leadership, collaboration and transparency, Zach’s approach to brand experiences inspires internal teams, brand partners and audiences through purposeful events. He continues to push the envelope as he seeks out more risk, more reward and a plethora of excitement to magnify culture, actualize big picture innovation, and drive meaningful in-person connection.

Jordan Pollak

SVP Experiential/Managing Director
Cogent
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Dan Preiss

Senior Director, Experiential Marketing
Dell Technologies
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Dan Preiss is a Senior Director of Global Experiential Marketing at Dell, responsible for leading the Event Ideation Team. He is based in Chicago, Illinois. Dan joined Dell from kCura, where he served as the Director of Community and Event Marketing. Prior to kCura, Dan held a variety of leadership roles at EMC as part of the Global Experiential Marketing team. Dan holds a BSBA and MBA from Northeastern University in Boston, Massachusetts.

Candace Purdie Montgomery

Vice President, Live Events & Experiential
Essence Communications
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Candace Purdie Montgomery is the Vice President of Live Events & Experiential, for Essence, where she assumes the day-to-day responsibility for the culture, commerce, community and company’s experiential division. In this role, she works to drive the growth and development of the brand experiences while leveraging editorial franchises. She is also responsible for strategy, creative production, operations, ticketing, talent and P&L management of the full event portfolio as well as the go to market strategy to support them. Prior to this, she served as Executive Director, Experiential, where she would oversee all of the company’s live experiential strategy and signature programs. Montgomery is known for her infectious enthusiasm for the brand’s audience, and is a proven expert on how to engage the audience through experiential platforms. She has led the launch of some of the brand’s most successful event marketing franchises to date, including Street Style, Black Women in Hollywood, Fashion House and Essence House, Wellness House and ESuite . Montgomery was also instrumental in producing Black Women in Hollywood as a television special on OWN and the annual Essence Festival- the largest cultural gathering in the country. During her time at Essence, the magazine has been awarded considerable prestige for its branded events, including the 2013 min Integrated Marketing Event Award and 2013 min Total Integrated Program as an Honorable Mention. Essence was also awarded the 2015 FOLIO FAME Best Retail/Fashion Event Award and the 2015 FOLIO Consumer Series/Single Article-Parenting/Family Award. Additionally, the Oprah Winfrey Network (OWN) received the 2016 NAMIC Vision Award for its exclusive primetime airing of the Essence Black Women in Hollywood luncheon. Under her leadership, the Special Events department has also received accolades from Folio, the Luce Award and Bizbash. In October of 2018 Ms. Montgomery was named one of the Top 500 people in events in North America by Bizbash. Montgomery joined Essence in 2004, after an extensive career in event strategy and production including the launch of Pixie Productions, a full-service special events agency managing programs primarily for the beauty and fashion industry, which followed stints at W, Vogue and Elegant Bride. Over the years, Montgomery has honed her skills through the conceptualization and implementation of 360 degree marketing programs, product launches, parties, galas, and client-centered promotions for notable brands such as Cosmopolitan, CHANEL, Dodge, Ralph Lauren and more. Candace is a graduate of Hampton University and resides in Brooklyn, NY, with her husband and children.

Andrea Ramsey

Principal
The Event Ally
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Andrea Ramsey is the co-founder of The Event Ally, which tackles current health concerns as well as the unique security and sustainability issues of experiential marketing. The Event Ally can function as your external health & safety department to safely move your events forward in the era of COVID-19. Andrea is also an Executive Producer with 20+ years of experience bringing events to life. Activations have spanned the NFL Draft to National Political Conventions and clients have ranged from Google to Verizon to MSNBC. Most recently Andrea activated Nike programming around the NBA All-Star Game in Chicago. Andrea earned a BA from Truman State University and an MA from Eastern Illinois University. Based in St. Louis, MO, Andrea spends her COVID-era free time consuming far too much streaming content from the comfort of a squashy couch.

Ally Reyes

Team De3ign Girls
University of California Davis
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Dana Rosenthal

Head of Global Event Marketing, The Americas
Facebook
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Darren Ross

President, COO
Riddle & Bloom
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Darren is well versed in the college Millennial and Gen Z space as a Partner and Executive Vice President, Solutions at Fluent. Darren has launched offerings in the digital and insights space; helping brands reach the students in their native digital environment. With the introduction of new technologies, the concept of community and interaction continue to change. Darren also leads the company’s insights and incubator practice; creating partnerships and business that target the college world. Before joining Fluent, Darren was Executive Vice President, Digital Marketing at Cramer, where he provided direction and leadership for digital marketing businesses including brands such as Staples, Keurig, Avery Dennison, New England Coffee, EMC, and Siemens. Previously, Darren served as Chief Operating Officer and Partner at InterMedia Interactive Solutions with offices in Boston, Philadelphia, Chicago and Pune, India. He has also served as the Head of Global Interactive Marketing and Business for PUMA. Darren graduated from the University of Pennsylvania, where he founded DNA Creative Design with some fellow students. Darren is married to a lovely woman and has 2 great kids. He still can’t believe it.

Chad Rumminger

Senior Group Manager, Client Services, Automotive
Twitter
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Alex Sapiz

VP, Global Events
Cisco
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During her more than 20 years of working with some of the world’s leading brands on their events, Alex has built a reputation as an innovator in experiential marketing. As Vice President of Global Events at Cisco, Alex leads a team of event marketers who produce a vast portfolio of award-winning events, including Cisco Live, Partner Summit, and Cisco's global sales kickoff – Cisco Impact. Prior to joining Cisco, Alex served as Vice President, Client Services, at George P. Johnson (GPJ), a leading experience marketing agency, where she worked with the company’s top strategic accounts, including Cisco, Intel, Siebel, and Salesforce.

Rachel Saunders

Global Director of Consumer Research & Insights
We're Magnetic
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Jessica Schonwasser

Director, Brand Activation
Autodesk, Inc.
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Andrea Schwartz

Director Media Relations and Cause Marketing
Ripple
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Andrea Schwartz leads Global Events for Ripple, the leading provider of enterprise blockchain solutions for payments, based in San Francisco. Prior to Ripple, she held B2B event marketing roles at Fitbit and Marketo. Originally from the Boston area, Andrea attended Bryant University where she studied marketing and communications. Outside of work, Andrea enjoys traveling, running, visiting wine country, and spending time with her husband and their Labradoodle.

Kevin Schwoer

Senior Events Manager
Verizon Media
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Amir Shayegan

Vice President of Permitting & Logistics
iDEKO
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Amir Shayegan is a seasoned government relations executive with years of experience navigating the complex world of government agency interactions. While in government Amir cemented long-lasting relationships with many New York City agencies including the NYPD, FDNY, Parks, DOB, OEM, DOHMH, DSNY, EDC, DCA, DEP, DOT, MOME, MTA, SLA, TLC, NYC & Company as well as Con Ed and several local Business Improvement Districts. Amir began his career in government in 2006 as an event coordinator with the New York City Sports Commission (a division of the Office of the Mayor of New York). During his time there, he worked with various New York City agencies to bring several high profile events to fruition, including the AVP Brooklyn Open, Union Square Street Sessions and New York City Triathlon. He also lead the “Take Me Out to the Ballgame” program which offered complimentary tickets to various sporting events to underserved children in New York City. In 2009, Amir transitioned within the Mayor’s Office to the Office of Citywide Event Coordination and Management (CECM), rising to the position of Deputy Director of the Street Activity Permit Office (SAPO), a division of CECM responsible for permitting event activity in public spaces across the five boroughs. In working closely with a vast array of NYC agencies, Amir mastered the nuances of permitting and licensing codes and requirements. Amir was integral in the planning and execution of several high profile events such as Super Bowl XLVIII, MLB All-Star Game (2013), NYC Marathon, Macy’s Fireworks Spectacular, Fashion Week, Electric Daisy Carnival, Electric Zoo, New Year’s Eve in Times Square, as well as helping to bring aide to those in need in the aftermath of Superstorm Sandy. Amir also permitted many activities across the five boroughs including Times Square, Herald Square, Flatiron District and Meatpacking District as well as many other public spaces. At the conclusion of the Bloomberg administration in 2014, Amir became the Director of Events for the New York Mets, where he was responsible for the planning, coordination and execution of non-gameday events at the stadium. During his time with the Mets, he oversaw the expansion of field capacity for concerts and helped usher in the new era of large-scale concerts at Citi Field. In 2015, Amir lead the production of the Foo Fighters and Zac Brown Band Concerts, as well as the Cricket All-Stars match, Spartan Race, Color Run, and dozens of other exciting events. Amir joined the iDEKO team in 2016, as Vice President of Permitting and Logistics, with the goal of making government work for clients and their varied project needs.

Tracey Shechtman

VP-Global Experiences + Brand Partnerships
American Express
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"It's all about the customer experience. With a background in experiential design, Tracey is an expert in creating unforgettable moments to enhance relationships. As the Vice President of Experience Marketing at American Express, she is responsible for designing in-person experiences. During her tenure at the company, she has held a variety of leadership positions in marketing, concentrating on building customer loyalty and engagement. She has also led teams that created Customer Events and Advocacy programming to bolster small business growth. Prior to joining American Express, Tracey worked on the agency side creating programming for major entertainment and consumer brands, utilizing both traditional marketing channels and creative tactics. Tracey has a B.S. from Dartmouth and currently lives in New York City."

Lisette Sheehan

VP, Measurement Strategy
Sparks
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Isabella Shmelev

Team De3ign Girls
University of California Davis
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Kada Sigl

Conference Event Manager
IBM
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Braxton Simpson

Student Brand Manager
Amazon Prime Student
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DJ Sly

DJ Sly
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Erika Squires

Student Brand Manager
Amazon Prime Student
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Alvin Stafford

VP of Accounts
On Board Experiential
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Richard Steinau

Senior Vice President
WorldStage, Inc.
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Consistently recognized as a dynamic industry leader as well as an engaging keynote speaker, Richard has earned a reputation as a leading authority on next generation experiential and event technologies. Each year he is invited to lead conversations nationwide for groups ranging from 15 event industry icons to more than 3,000 event planners and partners. Richard joined the WorldStage executive team in 2015 bringing a passion for innovation and strategic leadership that has accelerated the growth and success of WorldStage and their customers.

Jamey Sunshine

Director, Experiential
Nestlé
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Victor Torregroza

Manager-Event Strategy and Production
Intel
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Victor Torregroza is Brand Experiences Program Manager, Corporate Event Marketing, for Intel Corporation. He is responsible for the strategic definition and implementation of Intel’s most dynamic tier 1 events and show experiences. Victor is a passionate pioneer of experiential marketing at Intel and the architect of Intel’s enhanced face-to-face experiential marketing programs. He believes in keeping these experiences simple, authentic, shareable, and delightful. His mantra, ‘we eat with our eyes’, informs his passion for bold, simple, breathtaking experience design.

Brent Turner

Executive Vice President of Solutions and Strategy
Opus Agency
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Brent is an Opus executive team member and head of their strategy and solutions groups. With his teams, Brent defines, delivers, and measures multi-channel brand experiences for global businesses. Before joining Opus, Brent was the chief digital officer inside MIT, held executive leadership positions at renown global marketing agencies, and successfully survived two startup-to-IPO adventures. Brent’s 23-year career is filled with the achievements (and scars) that come from breaking new ground, driving transformations, and making three-item lists. Connect and see what’s coming together next at https://returner.is

Fabio Viviani

Celebrity Chef
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Fabio Viviani is a Celebrity Chef, Hospitality developer, best selling cookbook author and TV Host. In 2005 he moved from Italy to United States to expand his journey into Hospitality, In 2008 he appeared on the reality television competition series Top Chef where he was voted “Fan Favorite”. Since 2005 Fabio has open three dozen of food establishments, Restaurants, bars and event spaces and served as spokesperson for several international brands. With over 10 millions meals served each year Fabio Viviani Hospitality is one of the leading Restaurant Group in the US.

Zak Vono

Creative Strategist
On Board Experiential
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Coming from a background in policy, Zak is as comfortable uncovering surprising connections between audiences and brands as he is hobnobbing with ambassadors and generals. Zak holds a master’s degree in Experience Design from the VCU Brandcenter and thrives when enhancing experiential events with creative technology—or taking them completely virtual. He has worked on experience strategy and prototyping for a range of clients, including Facebook, Nike, Kellogg’s, JPMorgan Chase, Niantic, and various nonprofit organizations.

Cari Waters

Corporate Counsel
Opus Agency
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Cari Waters, Corporate Counsel at Opus Agency, has over 17 years of experience as an attorney. Sheunderstands the complexities of business contracts and accountabilities, and works to negotiate and review contracts with our global clients. She is a critical member of Opus’ COVID Compliance Team and has been on the front-line confronting issues facing the events’ industry during the global pandemic. In the past six months, she has supported the development and adoption of best practice guidelines, researched state and city-specific rules and regulations, helped teams navigate onsite COVID issues, and worked to draft an agency-wide Onsite Health & Safety Plan process.

Jeffrey Wilk

Principal Artistic Director
Tencue
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Bobby Wilkinson

Vice President Inclusion & Diversity/Corporate Social Responsibility
TIAA
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Alistair Wilson

Ford Global Lead & Managing Director
Imagination
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Mark Wilson

Executive Creative Director
Cramer
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Mark Wilson heads up the creative delivery team at Cramer and has more than 25 years’ experience as a hand on strategic creative director. His many years in digital marketing, event and brand experience design give him a unique ability to marry and deliver attendee journeys that integrate across a wide range of platforms, technologies and venues. He thrives in a world where broadcast, virtual and face-to-face events intersect. He has led his teams to award winning work for clients that range from Google, UPS and Fidelity to Elizabeth Arden, Boston Scientific and Siemens. Prior to joining Cramer, he was a primary driver of creative product for The Boston Group, George P. Johnson, PreVision Marketing, Ingalls and Mullen.

Kristine Yapp

Global Event Marketing Manager
Twitter
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Kristine has been in the events industry for over 9 years. She is currently an global event manager on the Creative Brand Studio team at Twitter, where she is responsible for events across all verticals of the company. Before joining Twitter in 2014, Kristine worked at Mashable and Mother in New York, where she managed and produced a variety of music tour sponsorships, festivals, award shows, brand stunts and conferences.Some events include the Lady Gaga and Katy Perry Tour sponsorships, The Social Good Summit, and the Target Standard Spectacular.

Lisa Zimmer

Manager, Meetings and Events
MolsonCoors
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