EMS starts with optional afternoon first-day workshops that will kick-start your EMS experience.
Attendees choose from the below topics. (Note: Workshop admission requires a Mon/Tues or Three Day All-Access registration.)
Ashley has given talks on the future of mixed reality and how to incorporate it in enterprises today at SXSW, Digital Summit, Internet Summit, Augmented World Expo, TEDx Venice, the World Economic Forum’s Global Growth Companies & Technology Pioneers, U.S. Chamber of Commerce, the Network for Teaching Entrepreneurship, The Montgomery Summit, Siemer Summit, Digital LA, and others.
Co-founder/CEO of VNTANA. Over 7 years experience in Mixed Reality helping the Fortune 1000 launch mixed reality applications to increase conversions. Bachelors and masters in engineering.
Candace Purdie Montgomery
Monday | October 19
WORKSHOP: EXPERIENTIAL MARKETING 101
+ Context: Inside the rise of experiential and its role in the 2020 marketing mix
+ Ideas: Exclusive overviews of experiential strategies and industry trends
+ Best Practices: What successful experiential brands have in common
+ Check lists: The 16 core types of campaigns, the top KPIs, and more
+ Trends: The top trends and keywords impacting the industry in 2020
+ Examples: Steal-worthy ideas from our expansive case study library
+ Candid Advice: “Anything goes” questions answered by brand-side marketers
+ Practice: A fun workshop exercise designed to reinforce what you’ve learned
(This session is eligible for 3 clock hours towards CEM recertification)
WORKSHOP: BREAKTHROUGH BRAINSTORMING
Through engaging, practical exercises, you will learn:
+ How to apply design thinking to navigate difficult business challenges.
+ Questioning techniques to identify possibilities and unleash innovation.
+ How to tap group creativity, master team dynamics and drive real collaboration.
+ Secrets to getting from ideation to implementation.
(This session is eligible for 2 clock hours towards CEM recertification)
Nora HertingFounder and CEO