EMS starts with optional afternoon first-day workshops that will kick-start your EMS experience.
Attendees choose from the below topics. (Note: Workshop admission requires a Mon/Tues or Three Day All-Access registration.)


Monday | October 19

1:30 PM – 4:30 PM


Now in its fifth year, our annual 101 workshop gives up-and-coming event marketers, or those who might be seasoned in other areas of marketing but new to this industry, the strategic tools and insights they need to jump into the deep end in their jobs—fast. In this rapid-fire afternoon master class presented by EM editors and industry experts, attendees will get:

+ Context: Inside the rise of experiential and its role in the 2020 marketing mix
+ Ideas: Exclusive overviews of experiential strategies and industry trends
+ Best Practices: What successful experiential brands have in common
+ Check lists: The 16 core types of campaigns, the top KPIs, and more
+ Trends: The top trends and keywords impacting the industry in 2020
+ Examples: Steal-worthy ideas from our expansive case study library
+ Candid Advice: “Anything goes” questions answered by brand-side marketers
+ Practice: A fun workshop exercise designed to reinforce what you’ve learned
(This session is eligible for 3 clock hours towards CEM recertification)
Presented By:

Jessica Heasley

Group Editor and Publisher
Event Marketer Magazine

Rachel Boucher

Executive Editor
Event Marketer Magazine
2:30 PM – 4:30 PM


As Steve Jobs famously said, “Creativity is just connecting things.” But anyone facing a creative block knows it’s a lot harder than grabbing ideas out of thin air. In this highly interactive, hands-on workshop, ImageThink Founder and CEO Nora Herting will teach you how to bust through creative blocks by drawing, collaborating and thinking differently. Learn the tips and tricks that have led to creative breakthroughs from some of the biggest brands. Get the skills and creative approaches it takes to inspire teams and turn ideas into reality. Leave empowered with practical tools to transform brainstorms, craft journey maps and energize meetings.

Through engaging, practical exercises, you will learn:

+ How to apply design thinking to navigate difficult business challenges.
+ Questioning techniques to identify possibilities and unleash innovation.
+ How to tap group creativity, master team dynamics and drive real collaboration.
+ Secrets to getting from ideation to implementation.
(This session is eligible for 2 clock hours towards CEM recertification)
Presented By:

Nora Herting

Founder and CEO
2:30 PM – 4:30 PM


The realm of event permits is changing in real time as rules and regulations evolve. Getting a permit approved is often a “make or break” situation for live events. In this workshop you’ll get a Permit Update—hear the top trends in permitting, get an updated list of the 10 most critical parts of getting your event permit approved and take a look at the top common mistakes even the most experienced event pros still make. Hear what works and doesn’t in top cities. See a timeline for permitting, walk through permit budgeting processes and go inside some killer event case studies to learn how the hell these events got approved. (This session is eligible for 2 clock hours towards CEM recertification)
Presented By:

Amir Shayegan

Vice President of Permitting & Logistics

Aubri Emery

Director of Permitting & Logistics